Skip to content

Blissy Silk Pillowcase

Fail

Demand is soft, at -42.3% this quarter, so Blissy Silk Pillowcase is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£25K/yr58K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
62%top-5 click share · 11 brands · 25 sellers

Flapen Score

Blissy Silk Pillowcase against its category

The dotted line is the Home & Garden average. Past it, Blissy Silk Pillowcase is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blissy Silk Pillowcase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blissy Silk Pillowcase 58K times last year and spent an estimated £25K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
1.1%
Market size, estimated
£25Ka year
Peak month
December4.4× the quietest month
Top search term
blissy silk pillowcase uk only21K searches a year

02 · Price

A sale here is worth £38.22.

Listings sell for £38.22 on average, from £12.00 to £102.10. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £38.22 that is £0 to £4K a year per listing.

Average price
£38.22inside the $15 to $100 sweet spot
Price range
£12.00–£102.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #222 within Home Textiles. It carries 9,779 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#222in Home Textiles
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,779per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Blissy Silk Pillowcase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

  • BLISSY48%
  • UQQU9%
  • SLIP7%
  • Texbee6%
  • STORY OF SHANGHAI6%
  • ZIMASILK6%
  • Open — no brand owns it (5 brands, 18%)

Demand

Blissy Silk Pillowcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Blissy Silk Pillowcase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blissy silk pillowcase uk only21K/yr
  • mulberry silk8K/yr
  • blissy silk pillowcase12K/yr
  • blissy5K/yr
  • slip silk pillowcase3K/yr
  • blissy pillowcase6K/yr
  • mulberry silk pillowcase 22 momme2K/yr
  • blissy pillowcase uk1K/yr

Reviews and returns

What reviews say buyers love and hate about Blissy Silk Pillowcase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality23%−0.20

cheap synthetic plastic

Static electricity cheap polyester

it smels as plastic

Quality-Overall16%−0.03

The quality feels rather cheap

Not the best

Poor quality

Advertised Vs Actual Product14%−0.08

False advertisement at it's finest

Falsely advertised

Misleading advertising

Cushion4%−0.01

which squashed my 20/30 ins new pillows

Satin pillowcases not silk

Value For Money4%+1.07

Did expensive

Also the price stated is not what you pay

Love

Quality-Overall21%−0.03

Good quality pillowcase

Great quality & keep cool all night long

Excellent Quality

Soft Feel21%

Very smooth

So soft

are so soft and silky

Value For Money11%+1.07

Excellent price

Excellent value for money

Best money spent

Comfort-Overall8%+0.43

Comfortable

A wonderful comfortable experience, when used

Eye mask very comfortable:

Upholstery/Fabric Quality8%+0.29

Good quality silk pillowcases

Quality silk pillow case

Don't get me wrong lovely silk fabric

Return

1.2% Return rate 48% Fixable by listing

Material Quality30%█▆▆▅▄█

cheap synthetic plastic

Static electricity cheap polyester

it smels as plastic

Size-Overall19%▃▆▃▄█▄

therefore not fit for purpose

too small

A bit on the tight side

Color15%██▅█▇▅
Quality-Overall10%▂▇▇█▃▄

The quality feels rather cheap

Not the best

Poor quality

Advertised Vs Actual Product9%█▅▇▁▄▅

False advertisement at it's finest

Falsely advertised

Misleading advertising

FAQ

Common Blissy Silk Pillowcase questions

Answered from the same tracked data.