Blissy Silk Pillowcase
FailDemand is soft, at -42.3% this quarter, so Blissy Silk Pillowcase is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £25K/yr58K searches / yr
- 90-day growth
- -42.3%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 25 sellers
Flapen Score
Blissy Silk Pillowcase against its category
The dotted line is the Home & Garden average. Past it, Blissy Silk Pillowcase is stronger. Inside it, weaker.
Market
The Blissy Silk Pillowcase market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blissy Silk Pillowcase 58K times last year and spent an estimated £25K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -42.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £25Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- blissy silk pillowcase uk only21K searches a year
02 · Price
A sale here is worth £38.22.
Listings sell for £38.22 on average, from £12.00 to £102.10. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £38.22 that is £0 to £4K a year per listing.
- Average price
- £38.22inside the $15 to $100 sweet spot
- Price range
- £12.00–£102.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #222 within Home Textiles. It carries 9,779 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #222in Home Textiles
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,779per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Blissy Silk Pillowcase products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BLISSY Silk Pillowcase 100% Pure Mulberry Silk 22 Momme 6A High-Grade Fibers Satin Pillowcase Hair & Skin Regular Queen & King Size Silk Pillow Case w/Hidden Zipper Moisture Wicking White
- Price
- £54.70
- Rating
- 4.5/5
- Reviews
- 9,542
- Age
- 3y ago

Silk Pillowcase 2 Pack 100% Natural Mulberry Silk Pillowcase for Hair and Skin Health Standard Size 50 x 75 cm Pillow Case(Overall size: 56 x 80 cm) Soft Smooth Cooling Pillow Covers for Sleeping
- Price
- £12.00
- Rating
- 4.2/5
- Reviews
- 2,444
- Age
- 2y ago

Texbee Silk Pillowcase 22 Momme Mulberry Silk Pillowcases for Hair and Skin Health Soft Smooth Breathable Cool Satin Pillow Case for Beauty Sleep with Gift Box 1pc (50x75 cm Ivory White)
- Price
- £13.55
- Rating
- 4.2/5
- Reviews
- 4,526
- Age
- 5y ago

STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher
- Price
- £22.27
- Rating
- 4.6/5
- Reviews
- 6,841
- Age
- 4y ago

ZIMASILK 100% Mulberry Silk Pillowcase for hair and skin 50x75 cm White
- Price
- £19.50
- Rating
- 4.5/5
- Reviews
- 26,797
- Age
- 8y ago
Trending
estimated 90-day click momentum
LilySilk Real Silk Pyjamas for Women Comfy Classic 2Pcs Set Sleepwear Long Sleeve 100% Pure Mulberry Natural Silk Loungewear Ladies (Claret M)
- Price
- £102.10
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 7y ago

STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher
- Price
- £22.27
- Rating
- 4.6/5
- Reviews
- 6,841
- Age
- 4y ago

Millie & Boo Silk Pillowcase - 22 Momme Organic Silk Pillowcases for Hair and Skin White 50x75cm with Zipper Closure & Gift Box - Luxury Pillow Case for Women 6A Grade
- Price
- £23.24
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 2y ago

Slip Queen Silk Pillow Cases - 100% Pure 22 Momme Mulberry Silk Pillowcase for Hair and Skin - Queen Size Standard Pillow Case - Anti-Aging Anti-BedHead Anti-Sleep Crease White (20 x 30)
- Price
- £76.51
- Rating
- 4.5/5
- Reviews
- 928
- Age
- 9y ago

Slip Queen Silk Pillow Cases - 100% Pure 22 Momme Mulberry Silk Pillowcase for Hair and Skin - Queen Size Standard Pillow Case - Anti-Aging Anti-BedHead Anti-Sleep Crease Pink (20 x 30)
- Price
- £73.53
- Rating
- 4.5/5
- Reviews
- 928
- Age
- 9y ago
Newest
by launch date
Ravmix 100% Silk Pillowcase for Hair and Skin 21Momme Both Sides Mulberry Silk Pillow Case with Hidden Zipper 1PCS Standard 50×75cm Lilac Grey
- Price
- £14.32
- Rating
- 4.4/5
- Reviews
- 29,576
- Age
- 1y ago

Millie & Boo Silk Pillowcase - 22 Momme Organic Silk Pillowcases for Hair and Skin White 50x75cm with Zipper Closure & Gift Box - Luxury Pillow Case for Women 6A Grade
- Price
- £23.24
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 2y ago

Silk Pillowcase 2 Pack 100% Natural Mulberry Silk Pillowcase for Hair and Skin Health Standard Size 50 x 75 cm Pillow Case(Overall size: 56 x 80 cm) Soft Smooth Cooling Pillow Covers for Sleeping
- Price
- £12.00
- Rating
- 4.2/5
- Reviews
- 2,444
- Age
- 2y ago

Ravmix 100% Silk Pillowcase for Hair and Skin 21Momme Both Sides Mulberry Silk Pillow Case with Hidden Zipper 1PCS Standard 50×75cm Pure White
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 29,576
- Age
- 2y ago

BLISSY Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Satin Pillow Cover for Hair & Skin - Regular Queen & King with Hidden Zipper (Standard Matcha)
- Price
- £52.16
- Rating
- 4.5/5
- Reviews
- 9,542
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
25
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
18%
- BLISSY48%
- UQQU9%
- SLIP7%
- Texbee6%
- STORY OF SHANGHAI6%
- ZIMASILK6%
- Open — no brand owns it (5 brands, 18%)
Demand
Blissy Silk Pillowcase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Blissy Silk Pillowcase search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blissy silk pillowcase uk only21K/yr
- mulberry silk8K/yr
- blissy silk pillowcase12K/yr
- blissy5K/yr
- slip silk pillowcase3K/yr
- blissy pillowcase6K/yr
- mulberry silk pillowcase 22 momme2K/yr
- blissy pillowcase uk1K/yr
Reviews and returns
What reviews say buyers love and hate about Blissy Silk Pillowcase
We read the reviews and the return reasons for every product selling here.
“cheap synthetic plastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blissy Silk Pillowcase questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









