blissy silk pillowcase
Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£38.22avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£12.00–£102.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,778.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 58K searches
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, blissy silk pillowcase is a £25K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
blissy silk pillowcase market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £38K–£48K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 5.0%
- Avg brand age
- 47 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- BLISSY48%
- UQQU9%
- SLIP7%
- Texbee6%
- STORY OF SHANGHAI6%
- ZIMASILK6%
- Open — no brand owns it (5 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Top blissy silk pillowcase search terms
- blissy silk pillowcase uk only21K/yr
- mulberry silk8K/yr
- blissy silk pillowcase12K/yr
- blissy5K/yr
- slip silk pillowcase3K/yr
- blissy pillowcase6K/yr
- mulberry silk pillowcase 22 momme2K/yr
- blissy pillowcase uk1K/yr
Top blissy silk pillowcase products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLISSY Silk Pillowcase 100% Pure Mulberry Silk 22 Momme 6A High-Grade Fibers Satin Pillowcase Hair & Skin Regular Queen & King Size Silk Pillow Case w/Hidden Zipper Moisture Wicking White
BLISSY£54.704.5★9,542 rev
Silk Pillowcase 2 Pack 100% Natural Mulberry Silk Pillowcase for Hair and Skin Health Standard Size 50 x 75 cm Pillow Case(Overall size: 56 x 80 cm) Soft Smooth Cooling Pillow Covers for Sleeping
UQQU£12.004.2★2,444 rev
Texbee Silk Pillowcase 22 Momme Mulberry Silk Pillowcases for Hair and Skin Health Soft Smooth Breathable Cool Satin Pillow Case for Beauty Sleep with Gift Box 1pc (50x75 cm Ivory White)
Texbee£13.554.2★4,526 rev
STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher
STORY OF SHANGHAI£22.274.6★6,841 rev
ZIMASILK 100% Mulberry Silk Pillowcase for hair and skin 50x75 cm White
ZIMASILK£19.504.5★26,797 rev
Newest
by launch date
Ravmix 100% Silk Pillowcase for Hair and Skin 21Momme Both Sides Mulberry Silk Pillow Case with Hidden Zipper 1PCS Standard 50×75cm Lilac Grey
Ravmix£14.3229,576 rev
Millie & Boo Silk Pillowcase - 22 Momme Organic Silk Pillowcases for Hair and Skin White 50x75cm with Zipper Closure & Gift Box - Luxury Pillow Case for Women 6A Grade
Millie & Boo£23.24107 rev
Silk Pillowcase 2 Pack 100% Natural Mulberry Silk Pillowcase for Hair and Skin Health Standard Size 50 x 75 cm Pillow Case(Overall size: 56 x 80 cm) Soft Smooth Cooling Pillow Covers for Sleeping
UQQU£12.002,444 rev
Ravmix 100% Silk Pillowcase for Hair and Skin 21Momme Both Sides Mulberry Silk Pillow Case with Hidden Zipper 1PCS Standard 50×75cm Pure White
Ravmix£14.3729,576 rev
BLISSY Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Satin Pillow Cover for Hair & Skin - Regular Queen & King with Hidden Zipper (Standard Matcha)
BLISSY£52.169,542 rev
Trending
90-day click momentum
LilySilk Real Silk Pyjamas for Women Comfy Classic 2Pcs Set Sleepwear Long Sleeve 100% Pure Mulberry Natural Silk Loungewear Ladies (Claret M)
LilySilk£102.104.4★
STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher
STORY OF SHANGHAI£22.274.6★
Millie & Boo Silk Pillowcase - 22 Momme Organic Silk Pillowcases for Hair and Skin White 50x75cm with Zipper Closure & Gift Box - Luxury Pillow Case for Women 6A Grade
Millie & Boo£23.244.6★
Slip Queen Silk Pillow Cases - 100% Pure 22 Momme Mulberry Silk Pillowcase for Hair and Skin - Queen Size Standard Pillow Case - Anti-Aging Anti-BedHead Anti-Sleep Crease White (20 x 30)
SLIP£76.514.5★
Slip Queen Silk Pillow Cases - 100% Pure 22 Momme Mulberry Silk Pillowcase for Hair and Skin - Queen Size Standard Pillow Case - Anti-Aging Anti-BedHead Anti-Sleep Crease Pink (20 x 30)
SLIP£73.534.5★
What buyers say about blissy silk pillowcase
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality pillowcase”
“Very smooth”
“Excellent price”
“Comfortable”
“Good quality silk pillowcases”
“Best nights sleep”
“As described”
“Good material”
“These are very nice pillow cases”
“a very good size”
What buyers complain about
“cheap synthetic plastic”
“The quality feels rather cheap”
“False advertisement at it's finest”
“which squashed my 20/30 ins new pillows”
“Did expensive”
“Very disappointed with this pillowcase after 10months of use”
“therefore not fit for purpose”
“Arrived with stitching undone”
“Leaves stains after first wash”
“I cannot use it like this”
Top return reasons
Common questions
- Is blissy silk pillowcase profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 17 tracked products. 90-day search growth is -42.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the blissy silk pillowcase niche?
- 11 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in blissy silk pillowcase?
- Top complaints mined from reviews: Material Quality, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- When does demand for blissy silk pillowcase peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the blissy silk pillowcase niche?
- Listings span £12.00–£102.10; the average listing price is £38.22 (sweet spot $15–$100). The average incumbent carries 9,779 reviews — the moat a new listing must climb.