Skip to content

Blinds

Maybe

Products sell for $22.59 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Blinds is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£526K/yr5.8M searches / yr
90-day growth
+3.6%search demand this quarter
Competition
34%top-5 click share · 24 brands · 40 sellers

Flapen Score

Blinds against its category

The dotted line is the Home & Garden average. Past it, Blinds is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blinds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blinds 5.8M times last year and spent an estimated £526K. The top 5 brands take 61% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £526K a year.

Searches, last 12 months
5.8M
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
0.4%
Market size, estimated
£526Ka year
Peak month
April1.4× the quietest month
Top search term
blinds994K searches a year

02 · Price

A sale here is worth £22.59.

Listings sell for £22.59 on average, from £6.08 to £117.03. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £22.59 that is £2K to £6K a year per listing.

Average price
£22.59inside the $15 to $100 sweet spot
Price range
£6.08–£117.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #18 within Window Treatments. It carries 2,535 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
55%
Out of stock, average day
8.2%
Average rank
#18in Window Treatments
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,535per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Blinds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£21K£42K£63K£84K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

40

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

34%

Top 20: 72%

Open market

35%

  • DHSVFCR21%
  • Maritown15%
  • funky gadgets12%
  • FURNISHED8%
  • Home In Style 4U6%
  • Amazon Basics4%

Demand

Blinds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Blinds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blinds994K/yr
  • roller blinds845K/yr
  • no drill blinds for windows485K/yr
  • blackout blind381K/yr
  • blinds window441K/yr
  • window blinds415K/yr
  • no drill blinds283K/yr
  • blackout blinds144K/yr
  • blinds window roller no drilling243K/yr
  • venetian blinds262K/yr

Reviews and returns

What reviews say buyers love and hate about Blinds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness10%−0.14

adhesion was poor

But adhesion does not work

Not sticky enough

Quality-Overall8%+0.93

I find the price-to-quality ratio very hard to justify

Poor quality

Expensive for the quality

Value For Money7%+0.50

especially as it's not a particularly cheap product

Cheaper elsewhere

Here is why I wouldn't recommend investing double the price:

Smell7%−0.10

it has a very bad chemical smell

smells awful

The box smells strongly of plastic

Heating6%−0.03

comes unstuck in heat

Not good for heat

It creates too much of a heat build up

Love

Quality-Overall16%+0.93

Good well made product

Excellent Product

They look very nice, good quality, great price beautiful white color

Value For Money13%+0.50

Affordable

Good value for money

Good value

Ease Of Use12%+0.65

Easy to put on

Easy to use

Easy to put and to remove

Size-Overall9%+0.55

Easy to fit

Easy fit

Its cut to size so fits perfectly

Assembly/Installation9%+0.69

Easy to install

Easy to set up

Took 15 minutes to install

Return

1.7% Return rate 71% Fixable by listing

Size-Overall59%▆███▇▇

difficult to fit

as they were bigger than I expected

too small

Functionality-Overall6%█▄▆▄▄▄

Didnt work on the blinds

They thing do not work they don't hold blinds up waste of money very

Doesnt work

Adhesion/Stickiness6%▅▆▅▅█▆

adhesion was poor

But adhesion does not work

Not sticky enough

Quality-Overall5%█▄▅▄▄▄

I find the price-to-quality ratio very hard to justify

Poor quality

Expensive for the quality

Compatibility-Overall4%█▆▄▄▄▅

FAQ

Common Blinds questions

Answered from the same tracked data.