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59

blinds

Worth a look

Shows a sweet-spot price point ($22.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 30Conversion 5Competition 81Returns 81Price range 76Avg price 94Brand share 73Review moat 40Quality gap 68

Avg price

Great£22.59

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great£6.08–£117.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£526K

£526K/yr · 5.8M searches

Review moat

Okay2,534.57

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, blinds is a £526K/yr Amazon United Kingdom market (5.8M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

blinds market data

Units sold / yr
25K–30K
avg 100–250/product
Revenue / yr
£565K–£678K
units × avg price
Conversion rate
0.4%
Avg BSR
#18
Page quality
0%
Prime
55%
Sponsored
94%
Out of stock
8.2%
Avg brand age
37 months
Avg seller age
173 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

40

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

34%

Top 20: 72%

Open market

35%

  • DHSVFCR21%
  • Maritown15%
  • funky gadgets12%
  • FURNISHED8%
  • Home In Style 4U6%
  • Amazon Basics4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top blinds search terms

  • blinds994K/yr
  • roller blinds845K/yr
  • no drill blinds for windows485K/yr
  • blackout blind381K/yr
  • blinds window441K/yr
  • window blinds415K/yr
  • no drill blinds283K/yr
  • blackout blinds144K/yr
  • blinds window roller no drilling243K/yr
  • venetian blinds262K/yr
All search terms

Top blinds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£21K8%£42K12%£63K16%£84K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about blinds

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good well made product”

Value For Money13%

“Affordable”

Ease Of Use12%

“Easy to put on”

Size-Overall9%

“Easy to fit”

Assembly/Installation9%

“Easy to install”

Advertised Vs Actual Product5%

“Just what I needed”

Heating3%

“reflects heat very well”

Efficiency3%

“Very effective for my needs”

Sleep Quality2%

“I have had the best sleep”

Material Quality2%

“The material is super light which makes it easy to set up”

What buyers complain about

Adhesion/Stickiness10%

“adhesion was poor”

Quality-Overall8%

“I find the price-to-quality ratio very hard to justify”

Value For Money7%

“especially as it's not a particularly cheap product”

Smell7%

“it has a very bad chemical smell”

Heating6%

“comes unstuck in heat”

Size-Overall5%

“difficult to fit”

Velcro Quality4%

“We also noticed that the Velcro adhesive wasnt very strong”

Ease Of Use4%

“VERY hard to remove”

Functionality-Overall4%

“Didnt work on the blinds”

Material Quality4%

“cheap material”

Top return reasons

Size-Overall59%
Functionality-Overall6%
Adhesion/Stickiness6%
Quality-Overall5%
Compatibility-Overall4%
Smell3%
Advertised Vs Actual Product2%
Thin2%
Color2%
Defective Material/Parts1%

Common questions

Is blinds profitable to sell on Amazon United Kingdom?
The niche generates £526K/yr across 47 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the blinds niche?
24 brands and 40 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in blinds?
Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 1.7%.
When does demand for blinds peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the blinds niche?
Listings span £6.08–£117.03; the average listing price is £22.59 (sweet spot $15–$100). The average incumbent carries 2,535 reviews — the moat a new listing must climb.