Blender
Blender shows a $7.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Blender profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blender is a £7.9M/yr Amazon United Kingdom market (6.4M searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 58/100.
Blender: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.0% over the last 90 days and 3.5% of searches end in a purchase.
£7.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Blender products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]](https://m.media-amazon.com/images/I/51w25zJtbOL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago
Tefal Blendforce II Blender 2L Plastic Jug 1.25L Effective Capacity 600W 4 Removable Stainless Steel Blades Smoothie Ice Crush 2 Speeds + Pulse Kitchen Shakes Maker Black BL420840
- Price
- £25.91
- Rating
- 4.4/5
- Reviews
- 6,225
- Age
- 8y ago
Philips Blender 3000 Series 450W ProBlend 1.9L Plastic Jar Black
- Price
- £20.50
- Rating
- 4.2/5
- Reviews
- 5,610
- Age
- 4y ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]](https://m.media-amazon.com/images/I/41PbM+z41gL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]
- Price
- £18.32
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago
nutribullet Blender 600 Series in Graphite - Powerful 20 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - 7 Piece Kit Includes Tall Cup Short Cup Ideal for Smoothies
- Price
- £43.46
- Rating
- 4.7/5
- Reviews
- 17,923
- Age
- 13y ago
Trending
90-day click momentum
2-in-1 Blender for kitchen 2L Food Blender with Grinding Cup 2000W Jug Blender 15 Variable Speeds for Smoothies Shakes Frozen Blends Ice Crushing & Sauces
- Price
- £26.13
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 2mo ago
Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV
- Price
- £31.11
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
Philips Blender 3000 Series 600W ProBlend 2L Glass Jar Black
- Price
- £24.61
- Rating
- 4.3/5
- Reviews
- 565
- Age
- 4y ago
Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK
- Price
- £33.83
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
GEEPAS 2-in-1 Food Jug Blender & Smoothie Maker 1.5L Jar 550W Black
- Price
- £19.20
- Rating
- 4.0/5
- Reviews
- 1,588
- Age
- 3y ago
Newest
by launch date2-in-1 Blender for kitchen 2L Food Blender with Grinding Cup 2000W Jug Blender 15 Variable Speeds for Smoothies Shakes Frozen Blends Ice Crushing & Sauces
- Price
- £26.13
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 2mo ago
Tefal Black Collection Blender 2L Jug 2 Speeds Pulse Mode Kitchen Blender 6 Stainless Steel Removable Blades Smoothies Milkshakes protein Shakes Cocktails Ice Crush Soups 500W BL3558G0
- Price
- £27.73
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 1y ago
Krypton 2 in 1 Food Jug Blender | 1.6L Electric Blender Smoothie Maker Jar & 50g Mini Coffee Spice Mill | Stainless-Steel Blades with 2 Speed & Pulse Option | Overheat Protection | 650W Grey
- Price
- £18.13
- Rating
- 3.9/5
- Reviews
- 185
- Age
- 1y ago
Tefal PerfectMix High-Speed Blender 1200W 2L Glass Jug Powelix Technology Removable Blades Ideal for Smoothies Soups Sauces & Dips Grey BL771BG0
- Price
- £54.79
- Rating
- 4.3/5
- Reviews
- 467
- Age
- 1y ago
nutribullet magic bullet Large Capacity Jug Blender & Smoothie Maker in Black - Pulse & Blend Technology - Easy To Use - 600W Motor Base with 1.5L Pitcher
- Price
- £31.82
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
210
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
5%
- Breville25%
- Tefal22%
- Ninja18%
- NutriBullet11%
- PHILIPS11%
- GEEPAS8%
- Open — no brand owns it (5 brands, 5%)
Blender demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Blender search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blender2.7M/yr
- smoothie blender597K/yr
- blenders for kitchen716K/yr
- mixer grinder321K/yr
- blender smoothie maker352K/yr
- smoothie maker327K/yr
- blenders244K/yr
- food blender214K/yr
- blenders mixers & food processors212K/yr
- mini blender145K/yr
What reviews say buyers love and hate about Blender
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Powerful little blender”
“Solid build quality”
“Good value for money”
“easy to operate”
“Cleaning has been straightforward”
What buyers complain about
71% of reviews“broke on first use”
“Cheap quality”
“doesnt blend anything”
“Did not work”
“Leaking”
Blender return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blender questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
