Blender
MaybeShoppers spend $7.9M a year here. But demand is soft, at -6.0% this quarter, so Blender is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £7.9M/yr6.4M searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 210 sellers
Flapen Score
Blender against its category
The dotted line is the Home & Garden average. Past it, Blender is stronger. Inside it, weaker.
Market
The Blender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blender 6.4M times last year and spent an estimated £7.9M. The top 5 brands take 87% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.9M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £7.9Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- blender2.7M searches a year
02 · Price
A sale here is worth £35.45.
Listings sell for £35.45 on average, from £16.63 to £132.14. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £35.45 that is £142K to £177K a year per listing.
- Average price
- £35.45inside the $15 to $100 sweet spot
- Price range
- £16.63–£132.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £142K–£177K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #11 within Small Kitchen Appliances. It carries 4,540 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 6.4%
- Average rank
- #11in Small Kitchen Appliances
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,540per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]](https://m.media-amazon.com/images/I/51w25zJtbOL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago

Tefal Blendforce II Blender 2L Plastic Jug 1.25L Effective Capacity 600W 4 Removable Stainless Steel Blades Smoothie Ice Crush 2 Speeds + Pulse Kitchen Shakes Maker Black BL420840
- Price
- £25.91
- Rating
- 4.4/5
- Reviews
- 6,225
- Age
- 8y ago

Philips Blender 3000 Series 450W ProBlend 1.9L Plastic Jar Black
- Price
- £20.50
- Rating
- 4.2/5
- Reviews
- 5,610
- Age
- 4y ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]](https://m.media-amazon.com/images/I/41PbM+z41gL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]
- Price
- £18.32
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago

nutribullet Blender 600 Series in Graphite - Powerful 20 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - 7 Piece Kit Includes Tall Cup Short Cup Ideal for Smoothies
- Price
- £43.46
- Rating
- 4.7/5
- Reviews
- 17,923
- Age
- 13y ago
Trending
90-day click momentum
2-in-1 Blender for kitchen 2L Food Blender with Grinding Cup 2000W Jug Blender 15 Variable Speeds for Smoothies Shakes Frozen Blends Ice Crushing & Sauces
- Price
- £26.13
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 2mo ago

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV
- Price
- £31.11
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago

Philips Blender 3000 Series 600W ProBlend 2L Glass Jar Black
- Price
- £24.61
- Rating
- 4.3/5
- Reviews
- 565
- Age
- 4y ago

Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK
- Price
- £33.83
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago

GEEPAS 2-in-1 Food Jug Blender & Smoothie Maker 1.5L Jar 550W Black
- Price
- £19.20
- Rating
- 4.0/5
- Reviews
- 1,588
- Age
- 3y ago
Newest
by launch date
2-in-1 Blender for kitchen 2L Food Blender with Grinding Cup 2000W Jug Blender 15 Variable Speeds for Smoothies Shakes Frozen Blends Ice Crushing & Sauces
- Price
- £26.13
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 2mo ago

Tefal Black Collection Blender 2L Jug 2 Speeds Pulse Mode Kitchen Blender 6 Stainless Steel Removable Blades Smoothies Milkshakes protein Shakes Cocktails Ice Crush Soups 500W BL3558G0
- Price
- £27.73
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 1y ago

Krypton 2 in 1 Food Jug Blender | 1.6L Electric Blender Smoothie Maker Jar & 50g Mini Coffee Spice Mill | Stainless-Steel Blades with 2 Speed & Pulse Option | Overheat Protection | 650W Grey
- Price
- £18.13
- Rating
- 3.9/5
- Reviews
- 185
- Age
- 1y ago

Tefal PerfectMix High-Speed Blender 1200W 2L Glass Jug Powelix Technology Removable Blades Ideal for Smoothies Soups Sauces & Dips Grey BL771BG0
- Price
- £54.79
- Rating
- 4.3/5
- Reviews
- 467
- Age
- 1y ago

nutribullet magic bullet Large Capacity Jug Blender & Smoothie Maker in Black - Pulse & Blend Technology - Easy To Use - 600W Motor Base with 1.5L Pitcher
- Price
- £31.82
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
210
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
5%
- Breville25%
- Tefal22%
- Ninja18%
- NutriBullet11%
- PHILIPS11%
- GEEPAS8%
- Open — no brand owns it (5 brands, 5%)
Demand
Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blender2.7M/yr
- smoothie blender597K/yr
- blenders for kitchen716K/yr
- mixer grinder321K/yr
- blender smoothie maker352K/yr
- smoothie maker327K/yr
- blenders244K/yr
- food blender214K/yr
- blenders mixers & food processors212K/yr
- mini blender145K/yr
Reviews and returns
What reviews say buyers love and hate about Blender
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
broke on first use
Breaks easily
Didnt last
Cheap quality
Rubbish quality
Awful quality
doesnt blend anything
It doesnt blend anything
doesnt blend well
Did not work
Didnt work well stopped working
Did not work well
Leaking
It leaks
it was leaking water
Love
Powerful little blender
Blends perfectly
Great Blender
Solid build quality
Best quality
Great build quality
Good value for money
Great buy
Not expensive
easy to operate
easy to control
Ease of use
Cleaning has been straightforward
easy clean
This cleans it beautifully
Return
2.5% Return rate 22% Fixable by listing
Did not work
Didnt work well stopped working
Did not work well
The cable is insanely short
too small
Bigger than expected
doesnt blend anything
It doesnt blend anything
doesnt blend well
broke on first use
Breaks easily
Didnt last
smells of plastic
Burning smell
a burning smell came off it straight away
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blender questions
Answered from the same tracked data.









