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Blender

Maybe

Shoppers spend $7.9M a year here. But demand is soft, at -6.0% this quarter, so Blender is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£7.9M/yr6.4M searches / yr
90-day growth
-6.0%search demand this quarter
Competition
50%top-5 click share · 11 brands · 210 sellers

Flapen Score

Blender against its category

The dotted line is the Home & Garden average. Past it, Blender is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blender 6.4M times last year and spent an estimated £7.9M. The top 5 brands take 87% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.9M a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
3.5%
Market size, estimated
£7.9Ma year
Peak month
January1.3× the quietest month
Top search term
blender2.7M searches a year

02 · Price

A sale here is worth £35.45.

Listings sell for £35.45 on average, from £16.63 to £132.14. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £35.45 that is £142K to £177K a year per listing.

Average price
£35.45inside the $15 to $100 sweet spot
Price range
£16.63–£132.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£142K–£177K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #11 within Small Kitchen Appliances. It carries 4,540 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
6.4%
Average rank
#11in Small Kitchen Appliances
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,540per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£394K£788K£1.2M£1.6M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

210

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

5%

  • Breville25%
  • Tefal22%
  • Ninja18%
  • NutriBullet11%
  • PHILIPS11%
  • GEEPAS8%
  • Open — no brand owns it (5 brands, 5%)

Demand

Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blender2.7M/yr
  • smoothie blender597K/yr
  • blenders for kitchen716K/yr
  • mixer grinder321K/yr
  • blender smoothie maker352K/yr
  • smoothie maker327K/yr
  • blenders244K/yr
  • food blender214K/yr
  • blenders mixers & food processors212K/yr
  • mini blender145K/yr

Reviews and returns

What reviews say buyers love and hate about Blender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability32%−0.28

broke on first use

Breaks easily

Didnt last

Quality-Overall10%+0.61

Cheap quality

Rubbish quality

Awful quality

Mixing/Blending9%+0.91

doesnt blend anything

It doesnt blend anything

doesnt blend well

Functionality-Overall4%−0.03

Did not work

Didnt work well stopped working

Did not work well

Leak-Proof4%

Leaking

It leaks

it was leaking water

Love

Mixing/Blending21%+0.91

Powerful little blender

Blends perfectly

Great Blender

Quality-Overall16%+0.61

Solid build quality

Best quality

Great build quality

Value For Money11%+0.68

Good value for money

Great buy

Not expensive

Ease Of Use10%+0.83

easy to operate

easy to control

Ease of use

Ease Of Cleaning6%+0.52

Cleaning has been straightforward

easy clean

This cleans it beautifully

Return

2.5% Return rate 22% Fixable by listing

Functionality-Overall20%▇▇███▇

Did not work

Didnt work well stopped working

Did not work well

Size-Overall17%▆▇▇██▇

The cable is insanely short

too small

Bigger than expected

Mixing/Blending9%█▇█▇▆▇

doesnt blend anything

It doesnt blend anything

doesnt blend well

Durability8%▇▇▆██▇

broke on first use

Breaks easily

Didnt last

Smell5%▇▇█▆▆▆

smells of plastic

Burning smell

a burning smell came off it straight away

FAQ

Common Blender questions

Answered from the same tracked data.