Is blender profitable to sell on Amazon United Kingdom?

The niche generates £7.9M/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the blender niche?

11 brands and 210 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in blender?

Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 2.5%.

When does demand for blender peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the blender niche?

Listings span £16.63–£132.14; the average listing price is £35.45 (sweet spot $15–$100). The average incumbent carries 4,540 reviews — the moat a new listing must climb.

blender

Worth a look

Shows a $7.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£7.9M

£7.9M/yr · 6.4M searches

Avg price

Incredible£35.45

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£16.63–£132.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,540.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, blender is a £7.9M/yr Amazon United Kingdom market (6.4M searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

blender market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: £5.3M–£7.1M; units × avg price
Conversion rate: 3.5%
Avg BSR: #11
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 6.4%
Avg brand age: 36 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

210

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

Breville25%
Tefal22%
Ninja18%
NutriBullet11%
PHILIPS11%
GEEPAS8%
Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top blender search terms

blender2.7M/yr -2.9%2.5% conv.
smoothie blender597K/yr +0.5%3.6% conv.
blenders for kitchen716K/yr -14.5%2.2% conv.
mixer grinder321K/yr +21.2%0.3% conv.
blender smoothie maker352K/yr -4.2%3.3% conv.
smoothie maker327K/yr -3.5%3.0% conv.
blenders244K/yr -19.3%1.2% conv.
food blender214K/yr -22.1%2.0% conv.
blenders mixers & food processors212K/yr -15.3%0.7% conv.
mini blender145K/yr -12.0%1.3% conv.

All search terms

Top blender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]

Breville£16.633.9★12,478 rev

Tefal Blendforce II Blender 2L Plastic Jug 1.25L Effective Capacity 600W 4 Removable Stainless Steel Blades Smoothie Ice Crush 2 Speeds + Pulse Kitchen Shakes Maker Black BL420840

Tefal£25.914.4★6,225 rev

Philips Blender 3000 Series 450W ProBlend 1.9L Plastic Jar Black

PHILIPS£20.504.2★5,610 rev

Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]

Breville£18.323.9★12,478 rev

nutribullet Blender 600 Series in Graphite - Powerful 20 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - 7 Piece Kit Includes Tall Cup Short Cup Ideal for Smoothies

NutriBullet£43.464.7★17,923 rev

Newest

by launch date

2-in-1 Blender for kitchen 2L Food Blender with Grinding Cup 2000W Jug Blender 15 Variable Speeds for Smoothies Shakes Frozen Blends Ice Crushing & Sauces

OMUIETIO£26.1341 rev

2mo ago

Tefal Black Collection Blender 2L Jug 2 Speeds Pulse Mode Kitchen Blender 6 Stainless Steel Removable Blades Smoothies Milkshakes protein Shakes Cocktails Ice Crush Soups 500W BL3558G0

Tefal£27.73222 rev

1y ago

Krypton 2 in 1 Food Jug Blender | 1.6L Electric Blender Smoothie Maker Jar & 50g Mini Coffee Spice Mill | Stainless-Steel Blades with 2 Speed & Pulse Option | Overheat Protection | 650W Grey

Krypton£18.13185 rev

1y ago

Tefal PerfectMix High-Speed Blender 1200W 2L Glass Jug Powelix Technology Removable Blades Ideal for Smoothies Soups Sauces & Dips Grey BL771BG0

Tefal£54.79467 rev

1y ago

nutribullet magic bullet Large Capacity Jug Blender & Smoothie Maker in Black - Pulse & Blend Technology - Easy To Use - 600W Motor Base with 1.5L Pitcher

NutriBullet£31.82577 rev

2y ago

What buyers say about blender

What buyers praise and complain about, mined from review topics.

What buyers love

Mixing/Blending21%

“Powerful little blender”

Quality-Overall16%

“Solid build quality”

Value For Money11%

“Good value for money”

Ease Of Use10%

“easy to operate”

Ease Of Cleaning6%

“Cleaning has been straightforward”

Advertised Vs Actual Product4%

“Just what I needed”

Strength4%

“Sturdy construction and easy storage”

Durability2%

“Durable and works effectively”

Efficiency2%

“Does the job very well”

Size-Overall2%

“Nice size”

What buyers complain about

Durability32%

“broke on first use”

Quality-Overall10%

“Cheap quality”

Mixing/Blending9%

“doesnt blend anything”

Functionality-Overall4%

“Did not work”

Leak-Proof4%

“Leaking”

Value For Money4%

“Cost so much money”

Strength3%

“seems bit flimsy”

Size-Overall2%

“The cable is insanely short”

Smell2%

“smells of plastic”

Ease Of Cleaning2%

“Hard to clean”

Top return reasons

Functionality-Overall20%

Size-Overall17%

Mixing/Blending9%

Durability8%

Smell5%

Leak-Proof4%

Quality-Overall4%

Product Condition3%

Weight Heavy2%

Charging2%

Common questions

Is blender profitable to sell on Amazon United Kingdom?: The niche generates £7.9M/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the blender niche?: 11 brands and 210 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in blender?: Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 2.5%.
When does demand for blender peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the blender niche?: Listings span £16.63–£132.14; the average listing price is £35.45 (sweet spot $15–$100). The average incumbent carries 4,540 reviews — the moat a new listing must climb.

blender

blender market data

Competition & brand share

Demand & seasonality

Top blender search terms

Top blender products on Amazon

Top sellers

Newest

Trending

What buyers say about blender

What buyers love

What buyers complain about

Top return reasons

Common questions

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