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Blanket with Sleeves

Fail

Demand is soft, at -52.7% this quarter, so Blanket with Sleeves is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£9K/yr73K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
49%top-5 click share · 15 brands · 19 sellers

Flapen Score

Blanket with Sleeves against its category

The dotted line is the Home & Garden average. Past it, Blanket with Sleeves is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blanket with Sleeves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blanket with Sleeves 73K times last year and spent an estimated £9K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
0.8%
Market size, estimated
£9Ka year
Peak month
December41.4× the quietest month
Top search term
blanket with sleeves41K searches a year

02 · Price

A sale here is worth £15.78.

Listings sell for £15.78 on average, from £7.17 to £28.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.78 that is £0 to £2K a year per listing.

Average price
£15.78inside the $15 to $100 sweet spot
Price range
£7.17–£28.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #227 within Home Textiles. It carries 1,953 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
80%
Out of stock, average day
26.8%
Average rank
#227in Home Textiles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,953per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Blanket with Sleeves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£370£740£1K£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

19

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

27%

  • Winthome34%
  • Silentnight11%
  • OHS8%
  • Catalonia Classy8%
  • Sienna7%
  • Centhermy6%

Demand

Blanket with Sleeves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 41.4×

Search terms

Top Blanket with Sleeves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blanket with sleeves41K/yr
  • slanket14K/yr
  • blanket with arms11K/yr
  • snuggle blankets for adults7K/yr

Reviews and returns

What reviews say buyers love and hate about Blanket with Sleeves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.14

It's not as thick

Not the thickest of materials

Not as thick as the ones I bought from the high street

Quality-Overall17%−0.11

Terrible cheap made

not as good as others

Extremely poor quality

Warmth8%+2.42

there would be no warmth from it

Not ideal for warmth

not very warm

Size-Overall7%+0.25

the hood is quite big

It really is oversized

Slightly on the small side

Value For Money5%−0.04

its only worth £5 nothing more

Not worth it

not worth the money

Love

Warmth35%+2.42

warm as previous Snuggle blankets we have purchased for similar price

Very cozy keeps you warm

Lovely and warm

Comfort-Overall14%+0.98

Very comfortable

It is honestly so comfortable—perfect balance of soft and supportive

super comfy for a cheap oddie

Soft Feel9%

Soft and warm

Looks great, and it's super soft to the touch

This is such a soft blanket

Size-Overall6%+0.25

Great size

Super large

Its so big and snug, great quality too, if you love comfort and cosy nights in then this is a must - dont think about it just buy it

Quality-Overall6%−0.11

Great quality

Good product

Absolutely Fabulous

Return

1.0% Return rate 42% Fixable by listing

Size-Overall27%▂▂▂▂▃█

the hood is quite big

It really is oversized

Slightly on the small side

Quality-Overall17%▂▃█▄▅▁

Terrible cheap made

not as good as others

Extremely poor quality

Material Quality13%█▂▅▇▄▁

When i opened it out it was very flat fleeced material

Very thin material

Thin9%▄█▅█▁▁
Advertised Vs Actual Product7%▃▄█▁▅▁

This is false advert its rubbish I need a refund

Please remove the false descriptions

FAQ

Common Blanket with Sleeves questions

Answered from the same tracked data.