Blanket

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £749K a year.

Searches, last 12 months

5.4M

Growth, 90 days vs prior 90

-26.4%

Conversion, latest week

1.2%

Market size, estimated

£749Ka year

Peak month

December3.3× the quietest month

Top search term

blanket1.5M searches a year

Listings sell for £11.80 on average, from £4.32 to £30.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £11.80 that is £12K to £15K a year per listing.

Average price

£11.80under the $15 to $100 sweet spot

Price range

£4.32–£30.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

£12K–£15K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #37 within Home Textiles. It carries 12,947 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

76%

Out of stock, average day

4.8%

Average rank

#37in Home Textiles

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,947per listing

Listings tracked

50

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months