Blanket
Blanket shows low returns (1.4%), but soft demand (-26.4% this quarter) keeps it on the watch list.
Flapen Score
Is Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blanket is a £749K/yr Amazon United Kingdom market (5.4M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.4% over the last 90 days and 1.2% of searches end in a purchase.
£749K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 50 products
Top Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Cream White
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago
WAVVE Fleece Blanket Sofa Throw Grey 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size Gray 130x150 cm
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 11,843
- Age
- 5y ago
Exclusivo Mezcla Soft Striped Fleece Blanket Pink Fluffy Sofa Bed Throw
- Price
- £10.10
- Rating
- 4.4/5
- Reviews
- 4,493
- Age
- 2y ago
Utopia Bedding Fleece Throw Blanket 127x152cm Soft Warm Lightweight Breathable Small Versatile Luxury Decorative Throws For Sofa Bed Chair & Settees Cosy Home Gift For Adults Grey
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 76,933
- Age
- 9y ago
Bedsure Sherpa Fleece Throw Blanket - Fluffy Microfiber Solid Blankets for Bed and Couch Double/Twin Size Silver Grey 150x200cm
- Price
- £17.04
- Rating
- 4.7/5
- Reviews
- 120,446
- Age
- 6y ago
Trending
90-day click momentum
WAVVE Sofa Throw Fleece Blanket Fluffy Cosy Soft Warm Cream Striped Throw for Bed Couch White Single Size 130x150 cm
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 1y ago
EHC Handwoven Large Cotton Throws for Sofas Bed Sofa Settee Couch Reversible Bed Cover Over Blanket Large 150 x 200cm Beige
- Price
- £11.98
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 10mo ago
Oxford Homeware Fleece Blanket Sofa Throw Cuddly Reversible Soft Throws for Bed Couch Settee Travel Lightweight and Breathable Blanket fit All Season (Grey Throw/Single)
- Price
- £6.80
- Rating
- 4.5/5
- Reviews
- 520
- Age
- 3y ago
Utopia Bedding Double Fleece Blanket 150x200cm Soft Warm Lightweight Breathable Luxury Decorative Bed Throw For Sofa & Armchairs Cosy All Weather Fluffy Blanket Gift For Men & Women Grey
- Price
- £8.62
- Rating
- 4.5/5
- Reviews
- 76,933
- Age
- 1y ago
Utopia Bedding Fleece Throw Blanket 127x152cm Soft Warm Lightweight Breathable Small Versatile Luxury Decorative Throws For Sofa Bed Chair & Settees Cosy Home Gift For Adults Grey
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 76,933
- Age
- 9y ago
Newest
by launch dateEHC Handwoven Large Cotton Throws for Sofas Bed Sofa Settee Couch Reversible Bed Cover Over Blanket Large 150 x 200cm Beige
- Price
- £11.98
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 10mo ago
WAVVE Sofa Throw Fleece Blanket Fluffy Cosy Soft Warm Cream Striped Throw for Bed Couch White Single Size 130x150 cm
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 1y ago
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Cream White
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Linen Beige
- Price
- £9.46
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago
Utopia Bedding Double Fleece Blanket 150x200cm Soft Warm Lightweight Breathable Luxury Decorative Bed Throw For Sofa & Armchairs Cosy All Weather Fluffy Blanket Gift For Men & Women Grey
- Price
- £8.62
- Rating
- 4.5/5
- Reviews
- 76,933
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
33
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
38%
Top 20: 72%
Open market
27%
- Exclusivo Mezcla20%
- Bedsure14%
- BEDELITE13%
- WAVVE12%
- EHC8%
- Utopia Bedding6%
Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blanket1.5M/yr
- throws for sofas587K/yr
- sofa throw326K/yr
- fleece blanket406K/yr
- blankets and throws336K/yr
- throw blanket365K/yr
- throw257K/yr
- blankets247K/yr
- throws218K/yr
- bed throw122K/yr
What reviews say buyers love and hate about Blanket
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“stays really warm”
“Fluffy and soft”
“Beautiful quality”
“Amazing value”
“Comfy p”
What buyers complain about
67% of reviews“Broke after a month”
“Heats up very unevenly”
“This is NOT thick in the slightest”
“Completely rubbish product”
“it smells like burnt like a hair straightener or something so I've unplugged it this is unfortunate”
Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
