blank cards and envelopes
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.32–$14.00) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,561.16avg incumbent reviews — the moat a new listing must climb
Market size
Okay£235K£235K/yr · 505K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Price range
Bad£3.32–£14.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blank cards and envelopes is a £235K/yr Amazon United Kingdom market (505K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
blank cards and envelopes market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £209K–£279K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
44
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
40%
Top 20: 82%
Open market
29%
- Craft UK Limited24%
- Papa Prints16%
- Anita's11%
- SWEETZER & ORANGE10%
- Craftask5%
- Baker Ross4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top blank cards and envelopes search terms
- blank cards and envelopes142K/yr
- blank cards81K/yr
- cards and envelopes51K/yr
- blank greeting cards21K/yr
- plain cards and envelopes28K/yr
- blank card19K/yr
- blank cards and envelopes for card making31K/yr
- blank greeting cards with envelopes15K/yr
- plain cards14K/yr
- card and envelopes for card making15K/yr
Top blank cards and envelopes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crafts UK 50 Cards and Envelopes White 5 x 5-Inch
Craft UK Limited£6.684.7★3,729 rev
Anitas Plain Blank Cards & Envelopes A6 White Pack of 50 for Home Wedding Birthday Christmas Thank You Art & Craft Scrapbooking Supplies Baby Shower Card Making
Anita's£7.694.7★11,041 rev
Pack of 20 A6 Blank Greeting Cards with Envelopes White 350 GSM Blank Cards and Envelopes for Card Making for Gift Greeting Cards Invitation Papa Prints
Papa Prints£5.074.6★398 rev
Craft UK 2483 C6 Card and Envelope Pack of 50 - Mixed Colours White Envelopes
Craft UK Limited£6.004.5★192 rev
Pack of 50 A6 Blank Cards and Envelopes White 350 GSM Blank Cards and Envelopes for Card Making Eco-Friendly Papa Prints
Papa Prints£7.474.6★398 rev
Newest
by launch date
Blank Cards and Envelopes 4x6 inch 50 Set Half Fold Blank Note Cards 10 Colors Plain Cards and Envelopes for Invitation and Greeting Cards Wedding Birthday
HURODZ£10.152 rev
30 Pack Blank Greeting Cards with Envelopes Gold Foil Floral Designs 6 Assorted Styles Blank Inside Notelets for All Occasions Watercolour Note Cards for Thank You Birthday & Christmas
Frelimiu£7.9424 rev
SETTINI Blank Note Cards 18 Pack All Occasion Assorted Greeting Cards 9 Gold Foil Designs with Stickers and Envelopes 6 x 4 For Thank You Fathers Day Gift Birthday and All Occasion Cards
SETTINI£9.85143 rev
SWEETZER & ORANGE Summer Stripes Thank You Cards Set of 24 Blank Cards with Envelopes 6 Colorful Designs (4 of Each) 4x5.5 Flat Note Cards Pastel Pink Blue & Yellow Envelopes Thick Paper
SWEETZER & ORANGE£6.64142 rev
60 Pack 6x6 Square Coloured Blank Cards and Envelopes 28 Assorted Colours Coloured Cards and White Envelopes for Card Making Invitation and Greeting Cards (15.2x15.2cm)
Craftask£14.0022 rev
Trending
90-day click momentumBlank Cards and Envelopes 4x6 inch 50 Set Half Fold Blank Note Cards 10 Colors Plain Cards and Envelopes for Invitation and Greeting Cards Wedding Birthday
HURODZ£10.155.0★
30 Pack Blank Greeting Cards with Envelopes Gold Foil Floral Designs 6 Assorted Styles Blank Inside Notelets for All Occasions Watercolour Note Cards for Thank You Birthday & Christmas
Frelimiu£7.944.5★
SWEETZER & ORANGE Summer Stripes Thank You Cards Set of 24 Blank Cards with Envelopes 6 Colorful Designs (4 of Each) 4x5.5 Flat Note Cards Pastel Pink Blue & Yellow Envelopes Thick Paper
SWEETZER & ORANGE£6.644.8★
Anitas Plain Blank Cards & Envelopes A5 White Pack of 25 for Home Wedding Birthday Christmas Thank You Art & Craft Scrapbooking Supplies Baby Shower Card Making
Anita's£7.434.7★
60 Pack 6x6 Square Coloured Blank Cards and Envelopes 28 Assorted Colours Coloured Cards and White Envelopes for Card Making Invitation and Greeting Cards (15.2x15.2cm)
Craftask£14.004.6★
What buyers say about blank cards and envelopes
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality cards”
“Affordable price”
“Looks exactly like the image”
“Lovely colors”
“The designs are beautiful”
“The paper on the cards is excellent”
“Pretty & useful”
“the cards fit perfectly in them”
“there are many styles”
“The card used is of a nice thickness”
What buyers complain about
“Size not true 4x6 A6 UK size”
“Finding it difficult to use them in any way that a card may look good so I advise to buy a much more neutral or pastel colour card”
“Sadly the pictures on the cards is darker than I expected”
“These cards are too thick”
“Not a good buy xx look really cheap”
“What review can be given the description says it all”
“Envelopes don't have any adhesive so you can't stick them down”
“I found writing would smudge if touched straight away”
“Really poor quality paper/card”
“The cards arrive flat”
Top return reasons
Common questions
- Is blank cards and envelopes profitable to sell on Amazon United Kingdom?
- The niche generates £235K/yr across 38 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the blank cards and envelopes niche?
- 23 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in blank cards and envelopes?
- Top complaints mined from reviews: Size-Overall, Color, Print Quality. The return rate is 0.4%.
- When does demand for blank cards and envelopes peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the blank cards and envelopes niche?
- Listings span £3.32–£14.00; the average listing price is £6.98 (sweet spot $15–$100). The average incumbent carries 1,561 reviews — the moat a new listing must climb.