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Blank Cards and Envelopes

Maybe

An estimated 0.4% of orders come back. But prices span $3.32–$14.00, mostly outside the sweet spot, so Blank Cards and Envelopes is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£235K/yr505K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
40%top-5 click share · 23 brands · 44 sellers

Flapen Score

Blank Cards and Envelopes against its category

The dotted line is the Home & Garden average. Past it, Blank Cards and Envelopes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blank Cards and Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blank Cards and Envelopes 505K times last year and spent an estimated £235K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.

Searches, last 12 months
505K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
6.7%
Market size, estimated
£235Ka year
Peak month
November2.2× the quietest month
Top search term
blank cards and envelopes142K searches a year

02 · Price

A sale here is worth £6.98.

Listings sell for £6.98 on average, from £3.32 to £14.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £6.98 that is £5K to £7K a year per listing.

Average price
£6.98under the $15 to $100 sweet spot
Price range
£3.32–£14.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Paper & Paper Crafts. It carries 1,561 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#130in Paper & Paper Crafts
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,561per listing
Listings tracked
38

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Blank Cards and Envelopes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£9K£19K£28K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

44

Est. top-5 brand share

66%

Top 20: 98%

Est. top-5 click share

40%

Top 20: 82%

Open market

29%

  • Craft UK Limited24%
  • Papa Prints16%
  • Anita's11%
  • SWEETZER & ORANGE10%
  • Craftask5%
  • Baker Ross4%

Demand

Blank Cards and Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Blank Cards and Envelopes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blank cards and envelopes142K/yr
  • blank cards81K/yr
  • cards and envelopes51K/yr
  • blank greeting cards21K/yr
  • plain cards and envelopes28K/yr
  • blank card19K/yr
  • blank cards and envelopes for card making31K/yr
  • blank greeting cards with envelopes15K/yr
  • plain cards14K/yr
  • card and envelopes for card making15K/yr

Reviews and returns

What reviews say buyers love and hate about Blank Cards and Envelopes

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Size not true 4x6 A6 UK size”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blank Cards and Envelopes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data