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Blackout Material

Maybe

Search demand grew +112.0% this quarter. But shoppers spend only $26K a year here, so Blackout Material is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£26K/yr79K searches / yr
90-day growth
+112.0%search demand this quarter
Competition
62%top-5 click share · 20 brands · 23 sellers

Flapen Score

Blackout Material against its category

The dotted line is the Home & Garden average. Past it, Blackout Material is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blackout Material market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blackout Material 79K times last year and spent an estimated £26K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +112.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+112.0%
Conversion, latest week
3.5%
Market size, estimated
£26Ka year
Peak month
July4.3× the quietest month
Top search term
blackout material25K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £2.73 to £25.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.73 that is £2K to £5K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£2.73–£25.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #74 within Art & Craft Supplies. It carries 3,773 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
78%
Out of stock, average day
3.3%
Average rank
#74in Art & Craft Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,773per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Blackout Material products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

23

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

27%

  • rejuvopedic20%
  • Efilerup17%
  • FT Fashion Track16%
  • Cbofeixg8%
  • WOHOHOHO6%
  • Bemece6%

Demand

Blackout Material search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Search terms

Top Blackout Material search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blackout material25K/yr
  • blackout fabric21K/yr
  • blackout material for windows8K/yr
  • black out fabric5K/yr
  • blackout fabric by the metre6K/yr
  • black out material5K/yr
  • black out material fabric4K/yr
  • blackout cloth4K/yr

Reviews and returns

What reviews say buyers love and hate about Blackout Material

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness13%−0.11

adhesion was poor

But adhesion does not work

Sticky adhesives are not that great

Smell13%−0.11

The box smells strongly of plastic

Very strong smell

Bad odour

Velcro Quality6%−0.03

We also noticed that the Velcro adhesive wasnt very strong

Velcro doesn't stick

All of the velcro has peeled off the window frame

Material Quality6%−0.02

the material was stuck to itself

Uncuttable Material

Very cheap material and smells awful

Heating5%

comes unstuck in heat

a lot of heat

It creates too much of a heat build up

Love

Quality-Overall17%+1.31

the bonus is the quality extras

Good quality and good kit to cover needs

Excellent product

Value For Money11%+0.69

Well worth it

Good value for money

Great price

Ease Of Use9%+0.44

easy to remove

Nice and easy to work with

Easy to use

Size-Overall8%+0.50

Perfect fit

Its cut to size so fits perfectly

Easy to fit

Advertised Vs Actual Product7%+0.15

As described

Just what I needed

Does what it's meant to do

Return

1.1% Return rate 59% Fixable by listing

Size-Overall46%▇█▇▇▆▅

did not fit

it came up atleast 2 inches short so

This Is A Huge Sheet

Smell7%▅▃▂▅▄█

The box smells strongly of plastic

Very strong smell

Bad odour

Quality-Overall7%▆▃█▄▆▄
Functionality-Overall5%▅▅██▇█
Adhesion/Stickiness5%▂▄█▆▇▇

adhesion was poor

But adhesion does not work

Sticky adhesives are not that great

FAQ

Common Blackout Material questions

Answered from the same tracked data.