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Blackout Blind

Pass

Blackout Blind scores 77 out of 100, a Pass. Shoppers spend $787K a year here, search demand grew +157.3% this quarter, and returns run at 1.3% of orders.

Flapen Score
77
77 / 100
Top 1% of 5,777 Home & Garden niches · +26 vs the category median of 51
Market size
£787K/yr914K searches / yr
90-day growth
+157.3%search demand this quarter
Competition
41%top-5 click share · 34 brands · 50 sellers

Flapen Score

Blackout Blind against its category

The dotted line is the Home & Garden average. Past it, Blackout Blind is stronger. Inside it, weaker.

77Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blackout Blind market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blackout Blind 914K times last year and spent an estimated £787K. The top 5 brands take 45% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 77 out of 100, a Pass.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 914K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +157.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £787K a year.

Searches, last 12 months
914K
Growth, 90 days vs prior 90
+157.3%
Conversion, latest week
5.2%
Market size, estimated
£787Ka year
Peak month
June4.1× the quietest month
Top search term
blackout blinds stick on345K searches a year

02 · Price

A sale here is worth £16.64.

Listings sell for £16.64 on average, from £5.16 to £176.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £16.64 that is £17K to £21K a year per listing.

Average price
£16.64inside the $15 to $100 sweet spot
Price range
£5.16–£176.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£21K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #74 within Window Treatments. It carries 964 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#74in Window Treatments
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
964per listing
Listings tracked
39

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Blackout Blind products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£63K£94K£126K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

50

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

41%

Top 20: 82%

Open market

50%

  • Tommee Tippee14%
  • Efilerup12%
  • MaximoLife10%
  • Flow fire5%
  • Bemece5%
  • YUZAII4%

Demand

Blackout Blind search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Search terms

Top Blackout Blind search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blackout blinds stick on345K/yr
  • black out blinds stick on164K/yr
  • temporary blackout blinds57K/yr
  • black out blind49K/yr
  • portable blackout blind34K/yr
  • window blackout cover34K/yr
  • blackout40K/yr
  • travel blackout blind28K/yr
  • stick on blackout blinds23K/yr
  • guard blinds19K/yr

Reviews and returns

What reviews say buyers love and hate about Blackout Blind

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness13%−0.15

Not sticky enough

But adhesion does not work

Doesn't stick well

Smell10%−0.11

Weird Smell

Bad odour

Very strong smell

Heating7%−0.04

Not good for heat

comes unstuck in heat

It creates too much of a heat build up

Value For Money6%+0.39

Disappointing value—pays more for the brand than the performance

especially as it's not a particularly cheap product

Here is why I wouldn't recommend investing double the price:

Velcro Quality5%−0.05

We also noticed that the Velcro adhesive wasnt very strong

The Velcro that comes with them is not strong enough

Velcro doesn't stick

Love

Quality-Overall12%+0.84

Excellent Product

The build quality is impressive

Good well made product

Value For Money12%+0.39

Worth it

Great price

Excellent value

Ease Of Use10%+0.82

easy to remove

Easy to put and to remove

Easy to use

Assembly/Installation10%+0.91

Its not that hard to install

Easy to install

Easy to set up

Advertised Vs Actual Product7%+0.25

As described

Better than expected

Just what we needed

Return

1.3% Return rate 54% Fixable by listing

Size-Overall45%▆▇███▇
Adhesion/Stickiness9%▂██▅█▆

Not sticky enough

But adhesion does not work

Doesn't stick well

Functionality-Overall7%█▃▅▄▄▄
Quality-Overall6%█▂▄▃▃▃

Poor quality

Product is not as per the expected quality

I find the price-to-quality ratio very hard to justify

Smell6%█▅▄▆▄▇

Weird Smell

Bad odour

Very strong smell

FAQ

Common Blackout Blind questions

Answered from the same tracked data.