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Black Wool

Fail

The top 5 brands take 100% of clicks, so Black Wool is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£33K/yr87K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
78%top-5 click share · 5 brands · 21 sellers

Flapen Score

Black Wool against its category

The dotted line is the Home & Garden average. Past it, Black Wool is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Wool 87K times last year and spent an estimated £33K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
12.3%
Market size, estimated
£33Ka year
Peak month
October2.7× the quietest month
Top search term
black wool34K searches a year

02 · Price

A sale here is worth £3.10.

Listings sell for £3.10 on average, from £1.73 to £8.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £3.10 that is £3K to £4K a year per listing.

Average price
£3.10under the $15 to $100 sweet spot
Price range
£1.73–£8.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #216 within Art & Craft Supplies. It carries 3,964 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
7.1%
Average rank
#216in Art & Craft Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,964per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Wool products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

21

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Sirdar40%
  • KORBOND32%
  • Utopia Crafts15%
  • Emu9%
  • King Cole4%

Demand

Black Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Black Wool search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black wool34K/yr
  • black yarn27K/yr
  • black wool for knitting7K/yr
  • black dk yarn6K/yr
  • black dk wool 100g4K/yr
  • black yarn crochet3K/yr
  • black double knitting wool4K/yr
  • black dk wool3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wool

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Color”
0.4%of orders come back
“This black isnt so dark”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Wool questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data