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Black Wool

Fail

The top 5 brands take 100% of clicks, so Black Wool is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£33K/yr87K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
78%top-5 click share · 5 brands · 21 sellers

Flapen Score

Black Wool against its category

The dotted line is the Home & Garden average. Past it, Black Wool is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Wool 87K times last year and spent an estimated £33K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
12.3%
Market size, estimated
£33Ka year
Peak month
October2.7× the quietest month
Top search term
black wool34K searches a year

02 · Price

A sale here is worth £3.10.

Listings sell for £3.10 on average, from £1.73 to £8.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £3.10 that is £3K to £4K a year per listing.

Average price
£3.10under the $15 to $100 sweet spot
Price range
£1.73–£8.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #216 within Art & Craft Supplies. It carries 3,964 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
7.1%
Average rank
#216in Art & Craft Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,964per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Sirdar40%
  • KORBOND32%
  • Utopia Crafts15%
  • Emu9%
  • King Cole4%

Demand

Black Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Black Wool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wool34K/yr
  • black yarn27K/yr
  • black wool for knitting7K/yr
  • black dk yarn6K/yr
  • black dk wool 100g4K/yr
  • black yarn crochet3K/yr
  • black double knitting wool4K/yr
  • black dk wool3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color25%+0.98

This black isnt so dark

Thickness25%−0.09

Its more like chunky

Value For Money13%+1.94

very expensive for size of ball

Stitch/Finish/Polish13%−0.11

It keeps splitting making it difficult to count the stitches

Quality-Overall13%−0.01

Not great quality

Love

Quality-Overall21%−0.01

Excellent quality

Good Yarn, started my knitting journey and the quality was very good

feels lovely quality

Value For Money21%+1.94

Good value

Excellent value

good value

Upholstery/Fabric Quality13%+0.24

Good quality wool

good yarn at a good price

Great wool

Stitch/Finish/Polish11%−0.11

Good Yarn, started my knitting journey and the quality was very good

Excellent knitting thread/ wool, great for producing bikinis, cardigans, and head wears

good for knitting or crochet

Material Quality7%−0.08

Whilst this yarn feels really nice

lovely wool very happy

Return

0.4% Return rate 21% Fixable by listing

Thickness28%▄▃█▅▁▃

Its more like chunky

Thin21%▆█▁▁▁▁
Size-Overall14%▁▂▆▁█▄
Material Quality10%▁▂▁▁█▄
Quality-Overall10%▇▁▁▁▁█

Not great quality

FAQ

Common Black Wool questions

Answered from the same tracked data.