How competitive is the Black Wool niche on Amazon United Kingdom?

5 brands and 21 sellers compete in Black Wool on Amazon United Kingdom. The top 5 Black Wool products take 78% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Black Wool?

Black Wool buyers on Amazon United Kingdom complain most about Color, Thickness, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Black Wool niche?

Black Wool sells for £3.10 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.73–£8.00. The average incumbent carries 3,964 reviews — the moat a new listing must climb.

Black Wool

brand-locked demand (top 5 brands take 100% of clicks) — Black Wool doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Black Wool profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Wool is a £33K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 31/100.

Black Wool: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 12.3% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr20K

Search volume / yr-24.6%87K

Conversion rate12.3%

Avg price£3.10

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 21

Top-5 product click share78%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Black Wool products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sirdar Hayfield Bonus DK Double Knitting Black (965) 100g

Price: £1.85
Rating: 4.6/5
Reviews: 22,717
Age: 15y ago

KORBOND DK Black Yarn - 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool (290m Total)

Price: £2.50
Rating: 4.6/5
Reviews: 9,667
Age: 9y ago

Korbond Yarn - Black - 2 x 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool

Price: £4.13
Rating: 4.6/5
Reviews: 9,667
Age: 1y ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Black - 123

Price: £1.75
Rating: 4.6/5
Reviews: 187
Age: 9mo ago

Utopia Crafts Cuddle Super Chunky Chenille Soft Yarn 100g (Black)

Price: £3.25
Rating: 4.6/5
Reviews: 4,050
Age: 3y ago

Newest

by launch date

Emu Classic Chunky Acrylic Yarn 100g Ball 164m Black - 123

Price: £1.73
Rating: 4.5/5
Reviews: 109
Age: 9mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Black - 123

Price: £1.75
Rating: 4.6/5
Reviews: 187
Age: 9mo ago

Sirdar Soft Down Soft Black 100g

Price: £2.73
Rating: 4.6/5
Reviews: 7
Age: 10mo ago

Utopia Crafts DK Double Knitting Yarn 3X 100g (Black)

Price: £8.00
Rating: 4.7/5
Reviews: 642
Age: 1y ago

Utopia Crafts Amigurumi Cotton DK Yarn for Crochet and Knitting 50% Cotton 50% Acrylic Blended 50g (Black)

Price: £3.26
Rating: 4.4/5
Reviews: 226
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Sirdar40%
KORBOND32%
Utopia Crafts15%
Emu9%
King Cole4%

Black Wool demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR12.3%Products12Brands5Top 5 Brands100%OOS Rate7.1%Rating4.5★Reviews3,964Avg BSR#216

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Top Black Wool search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black wool34K/yr -28.6%12.8% conv.
black yarn27K/yr -20.3%8.0% conv.
black wool for knitting7K/yr -32.5%13.8% conv.
black dk yarn6K/yr +0.1%13.2% conv.
black dk wool 100g4K/yr -20.4%14.0% conv.
black yarn crochet3K/yr -21.3%8.0% conv.
black double knitting wool4K/yr -43.4%16.3% conv.
black dk wool3K/yr -19.2%13.1% conv.

What reviews say buyers love and hate about Black Wool

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Quality-Overall21%

“Excellent quality”

Value For Money21%

“Good value”

Upholstery/Fabric Quality13%

“Good quality wool”

Stitch/Finish/Polish11%

“Good Yarn, started my knitting journey and the quality was very good”

Material Quality7%

“Whilst this yarn feels really nice”

What buyers complain about

88% of reviews

Color25%

“This black isnt so dark”

Thickness25%

“Its more like chunky”

Value For Money13%

“very expensive for size of ball”

Stitch/Finish/Polish13%

“It keeps splitting making it difficult to count the stitches”

Quality-Overall13%

“Not great quality”

Black Wool return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Thickness

28%

2Thin

21%

3Size-Overall

14%

4Material Quality

10%

5Quality-Overall

10%

Common Black Wool questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Wool 31/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -24.6% over the last 90 days.