Black Wool
FailThe top 5 brands take 100% of clicks, so Black Wool is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £33K/yr87K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 21 sellers
Flapen Score
Black Wool against its category
The dotted line is the Home & Garden average. Past it, Black Wool is stronger. Inside it, weaker.
Market
The Black Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Wool 87K times last year and spent an estimated £33K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 31 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £33Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- black wool34K searches a year
02 · Price
A sale here is worth £3.10.
Listings sell for £3.10 on average, from £1.73 to £8.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £3.10 that is £3K to £4K a year per listing.
- Average price
- £3.10under the $15 to $100 sweet spot
- Price range
- £1.73–£8.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #216 within Art & Craft Supplies. It carries 3,964 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 83%
- Out of stock, average day
- 7.1%
- Average rank
- #216in Art & Craft Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,964per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Black Wool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sirdar Hayfield Bonus DK Double Knitting Black (965) 100g
- Price
- £1.85
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 15y ago

KORBOND DK Black Yarn - 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool (290m Total)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 9y ago

Korbond Yarn - Black - 2 x 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 1y ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Black - 123
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago

Utopia Crafts Cuddle Super Chunky Chenille Soft Yarn 100g (Black)
- Price
- £3.25
- Rating
- 4.6/5
- Reviews
- 4,050
- Age
- 3y ago
Trending
90-day click momentum
Emu Classic Chunky Acrylic Yarn 100g Ball 164m Black - 123
- Price
- £1.73
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 9mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Black - 123
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago

King Cole Dollymix DK Yarn | 25g Ball | Premium Acrylic Double Knitting Wool for Toy Making Amigurumi and Colourful Crafts (48 Black)
- Price
- £1.87
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 11y ago

Utopia Crafts Country Wool Blend Aran Yarn for Knitting and Crochet 100g (Black)
- Price
- £3.25
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 1y ago

Utopia Crafts Cuddle Super Chunky Chenille Soft Yarn 100g (Black)
- Price
- £3.25
- Rating
- 4.6/5
- Reviews
- 4,050
- Age
- 3y ago
Newest
by launch date
Emu Classic Chunky Acrylic Yarn 100g Ball 164m Black - 123
- Price
- £1.73
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 9mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Black - 123
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago

Sirdar Soft Down Soft Black 100g
- Price
- £2.73
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago

Utopia Crafts DK Double Knitting Yarn 3X 100g (Black)
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 1y ago

Utopia Crafts Amigurumi Cotton DK Yarn for Crochet and Knitting 50% Cotton 50% Acrylic Blended 50g (Black)
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Sirdar40%
- KORBOND32%
- Utopia Crafts15%
- Emu9%
- King Cole4%
Demand
Black Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Black Wool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black wool34K/yr
- black yarn27K/yr
- black wool for knitting7K/yr
- black dk yarn6K/yr
- black dk wool 100g4K/yr
- black yarn crochet3K/yr
- black double knitting wool4K/yr
- black dk wool3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Wool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This black isnt so dark
Its more like chunky
very expensive for size of ball
It keeps splitting making it difficult to count the stitches
Not great quality
Love
Excellent quality
Good Yarn, started my knitting journey and the quality was very good
feels lovely quality
Good value
Excellent value
good value
Good quality wool
good yarn at a good price
Great wool
Good Yarn, started my knitting journey and the quality was very good
Excellent knitting thread/ wool, great for producing bikinis, cardigans, and head wears
good for knitting or crochet
Whilst this yarn feels really nice
lovely wool very happy
Return
0.4% Return rate 21% Fixable by listing
Its more like chunky
Not great quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Wool questions
Answered from the same tracked data.









