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Black Water Bottle

Fail

Shoppers spend only $37K a year here, so Black Water Bottle is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£37K/yr104K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
51%top-5 click share · 22 brands · 48 sellers

Flapen Score

Black Water Bottle against its category

The dotted line is the Home & Garden average. Past it, Black Water Bottle is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Water Bottle 104K times last year and spent an estimated £37K. The top 5 brands take 57% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
3.6%
Market size, estimated
£37Ka year
Top search term
black water bottle71K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £5.08 to £19.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.78 that is £978 to £2K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£5.08–£19.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£978–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #63 within Vacuum Flasks. It carries 2,513 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#63in Vacuum Flasks
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,513per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

48

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

51%

Top 20: 90%

Open market

38%

  • Ion820%
  • ANGVOOL17%
  • SUNWILL7%
  • OLDLEY7%
  • Smash6%
  • TOPLUS5%

Demand

Black Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Black Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black water bottle71K/yr
  • water bottle black15K/yr
  • black metal water bottle10K/yr
  • black bottle8K/yr

Reviews and returns

What reviews say buyers love and hate about Black Water Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof36%

Leaking almost immediately

Leaking

Leaks water

Durability8%−0.04

Doesn't last

Really breakable

It broke in about 3 days

Temperature Retention4%+0.51

Does not keep cold water cold in the bottle

Doesnt keep warm

it doesnt even last a couple of hours before the temperature drops

Ease Of Use4%−0.01

impossible to open

It wasnt easy to use

Really difficult to drink from

Quality-Overall3%+1.74

Poorly made

the cap is low quality

Garbage

Love

Quality-Overall21%+1.74

Excellent product

Good quality bottle

the build quality is top-notch

Temperature Retention12%+0.51

Keeps water cool for the day

Keeps it cold

Retains temperature

Value For Money11%+0.52

Well worth the money

Excellent value

Excellent Price

Leak-Proof10%

Doesn't leak

No leaks

Leak proof

Size-Overall8%+0.75

Decent size

i loved the size of it

Great size for school

Return

0.9% Return rate 53% Fixable by listing

Size-Overall39%▅█▅▇▆▇

Unfortunately it isn't therefore fit for purpose

Its not the slimmest bottle Ive used. 8cm diameter.

I thought it looked a bit big

Leak-Proof21%█▄▅▄▆▅

Leaking almost immediately

Leaking

Leaks water

Weight Heavy4%▁█▅▇▅▄
Quality-Overall4%▆▆▃█▅▆

Poorly made

the cap is low quality

Garbage

Functionality-Overall3%▂▁▄▄█▄

FAQ

Common Black Water Bottle questions

Answered from the same tracked data.