black water bottle
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,512.66avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Price range
Okay£5.08–£19.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 104K searches
According to Flapen's Amazon United Kingdom niche tracking, black water bottle is a £37K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black water bottle market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £49K–£59K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 3.6%
- Avg brand age
- 40 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
22 flat
Sellers
48
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
51%
Top 20: 90%
Open market
38%
- Ion820%
- ANGVOOL17%
- SUNWILL7%
- OLDLEY7%
- Smash6%
- TOPLUS5%
Demand
Weekly Amazon search volume, last 47 weeks — +0.0% search growth over the last 90 days.Top black water bottle search terms
- black water bottle71K/yr
- water bottle black15K/yr
- black metal water bottle10K/yr
- black bottle8K/yr
Top black water bottle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANGVOOL Insulated Water Bottle Stainless Steel Metal Thermal Flask for Hot and Cold Drinks Leak Proof BPA Free Drinking Bottles for Kids or Adults (Black 500ml)
ANGVOOL£7.554.6★426 rev
Ion8 Water Bottle 500 ml/18 oz Leak Proof Easy to Open Secure Lock Dishwasher Safe BPA Free Hygienic Flip Cover Carry Handle Fits Cup Holders Easy Clean Carbon Neutral Black
Ion8£8.414.3★3,859 rev
SUNWILL Metal Water Bottle with Straw Stainless Steel 650ml Insulated Leakproof Thermal Flask for Cold and Hot Drink Travel Sports Gym Black
SUNWILL£9.214.5★817 rev
Smash Drink Flasks Stainless Steel Black 750ml
Smash£5.874.3★1,512 rev
TOPLUS Sports Water Bottle 1L BPA-Free Tritan Plastic Water Bottle for teenagers adults sports hiking gym fitness outdoor activities cycling school and officeBlack (Black-1l)
TOPLUS£7.264.1★609 rev
Newest
by launch date
adidas Unisex Tiro 0.75 Litre Bottle black/white One Size
adidas£5.08762 rev
OLDLEY 750ml Insulated Water Bottle with Straw Stainless Steel Water Bottles with Handle Leakproof BPA Free Vacuum Metal Flask Keep Hot and Cold for Sports Travel Hiking (Black)
OLDLEY£9.3354 rev
Insulated Water Bottle 500ml/17oz Stainless Steel Double Wall Metal Leak Proof Vacuum Flask Keep Hot & Cold Drinks Drinking Thermal for Outdoor Sports Camping Cycling for Kids &Adults (Black)
Shunshi£6.8358 rev
POWCAN 769ml/26oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid Keep Cold 24H Leak-Proof Fits in Car Cup Holder Stainless Steel Water Bottle for Sports Travel and School (Dark Knight)
POWCAN£12.8437 rev
UMBFUN Insulated Water Bottle - 1.2L 2 Lids (Straw Lid and Spout Lid) - with Straw Stainless Steel Double-Walled Insulated Vacuum Leakproof BPA Free Drink Flask for Travel Sports Gym Camping Hiking
UMBFUN£12.71501 rev
Trending
90-day click momentumOLDLEY 750ml Insulated Water Bottle with Straw Stainless Steel Water Bottles with Handle Leakproof BPA Free Vacuum Metal Flask Keep Hot and Cold for Sports Travel Hiking (Black)
OLDLEY£9.333.7★
UMBFUN Insulated Water Bottle - 1.2L 2 Lids (Straw Lid and Spout Lid) - with Straw Stainless Steel Double-Walled Insulated Vacuum Leakproof BPA Free Drink Flask for Travel Sports Gym Camping Hiking
UMBFUN£12.714.6★
POWCAN 769ml/26oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid Keep Cold 24H Leak-Proof Fits in Car Cup Holder Stainless Steel Water Bottle for Sports Travel and School (Dark Knight)
POWCAN£12.844.8★
Bottle Bottle Stainless Steel Water Bottle 700ml with Straw and Lid Sports Insulated Metal Water Bottles with Handle(Black)
BOTTLE BOTTLE£18.614.5★
GOPPUS 600ml/20oz Stainless Water Bottle with Straw Double Wall Insulated Bottles with Strap One Hand Open Vacuum Thermal Flask Leakproof Keep Cold Drinks Bottles BPA Free for Adults (Black)
GOPPUS£9.074.5★
What buyers say about black water bottle
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Keeps water cool for the day”
“Well worth the money”
“Doesn't leak”
“Decent size”
“Great product, like the fact that it has two lids to choose from, very sturdy as well. I already dropped it”
“Above expectations”
“Very durable”
“Really handy that it comes with a straw cleaner”
“Easy to use”
What buyers complain about
“Leaking almost immediately”
“Doesn't last”
“Does not keep cold water cold in the bottle”
“impossible to open”
“Poorly made”
“Does not keep drinks hot for upto 10hrs”
“Very fragile”
“Its smells like sea water”
“Unfortunately it isn't therefore fit for purpose”
“was no longer watertight so worked out cheaper to buy whole new set than just a lid”
Top return reasons
Common questions
- Is black water bottle profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the black water bottle niche?
- 22 brands and 48 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in black water bottle?
- Top complaints mined from reviews: Leak-Proof, Durability, Temperature Retention. The return rate is 0.9%.
- What does it cost to enter the black water bottle niche?
- Listings span £5.08–£19.23; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.