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Black Wardrobe

Fail

The top 5 brands take 98% of clicks, so Black Wardrobe is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£148K/yr190K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
34%top-5 click share · 8 brands · 15 sellers

Flapen Score

Black Wardrobe against its category

The dotted line is the Home & Garden average. Past it, Black Wardrobe is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wardrobe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Wardrobe 190K times last year and spent an estimated £148K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
0.7%
Market size, estimated
£148Ka year
Peak month
January3.0× the quietest month
Top search term
black wardrobe141K searches a year

02 · Price

A sale here is worth £119.62.

Listings sell for £119.62 on average, from £24.08 to £310.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £119.62 that is £0 to £12K a year per listing.

Average price
£119.62above the $15 to $100 sweet spot
Price range
£24.08–£310.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #191 within Furniture. It carries 110 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
27%
Out of stock, average day
5.8%
Average rank
#191in Furniture
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
44

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Black Wardrobe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

34%

Top 20: 81%

Open market

1%

  • Vida Designs29%
  • Panana29%
  • URBNLIVING27%
  • Nera12%
  • Seconique1%
  • OPPAIYA1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Black Wardrobe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Black Wardrobe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wardrobe141K/yr
  • black wardrobes for bedroom9K/yr
  • wardrobe black16K/yr
  • black wardrobe with drawers14K/yr
  • black wardrobe with mirror10K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wardrobe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.40

Cheap quality

Shocking quality

Not great quality

Strength10%−0.05

Weak

not very strong

very flimsy

Assembly/Installation10%+1.41

it splits trying to assemble I'm requesting a refund

Worthless piece of junk thats way to hard to install do yourself a favor

It's the worst half of it don't fit together

Size-Overall6%+0.15

bit on short side for hanging long dresses

Kinda small

Screws are too small

Value For Money6%+0.87

All in all it could've been cheaper given the state it came in

Quiet sad to say its so pricey

Not worth the price

Love

Assembly/Installation19%+1.41

Easy to put together

Easy to assemble

Assembly was straightforward

Quality-Overall17%−0.40

Good quality

The build quality is solid

Good quality, easy to assemble

Value For Money17%+0.87

Good for the money

Worth the price

Good value for money

Strength8%−0.05

Seems very sturdy

for the money it was very good its sturdy And one thing the door dont really fit the glass doors are fine

perfect sturdy wardrobe that was easy to put together looks fantastic

Storage Capacity5%+0.71

Storage is good

Best Bedroom Storage

good storage capacity

Return

0.8% Return rate 38% Fixable by listing

Defective Material/Parts26%▅▄▆▆█▆
Size-Overall20%██▇▃▆█

bit on short side for hanging long dresses

Kinda small

Screws are too small

Color14%▃█▂▂▂▁

Sent the wrong colour original

Colour is already wearing off

Wrong colour, decent furniture

Quality-Overall10%█▃▆▅▃▁

Cheap quality

Shocking quality

Not great quality

Wood Quality6%▃▆▁▃▃█

bare wood showing

Absolutely scrap its made of the cheapest wood

the screws just pull out off the wood

FAQ

Common Black Wardrobe questions

Answered from the same tracked data.