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Black Vinyl

Fail

Prices span $3.91–$14.77, mostly outside the sweet spot, so Black Vinyl is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£86K/yr65K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
74%top-5 click share · 8 brands · 14 sellers

Flapen Score

Black Vinyl against its category

The dotted line is the Home & Garden average. Past it, Black Vinyl is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Vinyl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Vinyl 65K times last year and spent an estimated £86K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.7% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
18.7%
Market size, estimated
£86Ka year
Peak month
July1.5× the quietest month
Top search term
black vinyl39K searches a year

02 · Price

A sale here is worth £7.12.

Listings sell for £7.12 on average, from £3.91 to £14.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.12 that is £4K to £5K a year per listing.

Average price
£7.12under the $15 to $100 sweet spot
Price range
£3.91–£14.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Art & Craft Supplies. It carries 3,544 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Art & Craft Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,544per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Cricut26%
  • Lya Vinyl20%
  • VINYL FROG15%
  • vgoltd15%
  • TECKWRAP11%
  • IModeur9%
  • Open — no brand owns it (2 brands, 3%)

Demand

Black Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Black Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black vinyl39K/yr
  • black permanent vinyl11K/yr
  • black vinyl cricut9K/yr
  • black cricut vinyl3K/yr
  • cricut black vinyl2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Vinyl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+0.62

Cheap rubbish

Absolute rubbish

Falls Short of Cricut Quality

Adhesion/Stickiness12%−0.09

Poor quality poor adhesive

Not sticky enough

Doesn't stick to surface well

Ease Of Use8%−0.02

hard to put on without streaks

I have them then take ages to realign letters which is no easy task

very hard to work with

Strength7%−0.05

doesnt hold

Heating7%−0.05

Good stuff just hard to apply heat I found worked best

Love

Quality-Overall26%+0.62

Great Quality Vinyl at an Excellent Price

Quality product

All good, quality vinyl

Advertised Vs Actual Product20%+2.44

As described

Just right

Does as it should do

Material Quality12%−0.01

Great material worked really well

Very very good quality vinyl

Good for diy project nice quality and strong

Value For Money10%+0.78

Great value for money

Good price

Worth the money

Adhesion/Stickiness7%−0.09

adheres properly without lifting at the edges a week later

Good sticking power and cuts great

It sticky

Return

1.0% Return rate 48% Fixable by listing

Size-Overall27%▄█▅▅▅▅

Not fit for purpose

Adhesion/Stickiness12%▅▅▆█▅▇

Poor quality poor adhesive

Not sticky enough

Doesn't stick to surface well

Material Quality11%▇▁█▅▇▅

Its probably the worst vinyl ive used

Bad Vinyl

Quality-Overall9%█▂█▁▅▄

Cheap rubbish

Absolute rubbish

Falls Short of Cricut Quality

Advertised Vs Actual Product8%█▅▄█▃▄

FAQ

Common Black Vinyl questions

Answered from the same tracked data.