Is black vase profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 57 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (48/100).

How competitive is the black vase niche?

38 brands and 68 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in black vase?

Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 2.3%.

When does demand for black vase peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the black vase niche?

Listings span £6.33–£30.93; the average listing price is £12.58 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.

black vase

Skip it

Soft demand (-34.9% this quarter) — this niche doesn't clear our bar today.

Review moat

Great234.89

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good£6.33–£30.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.58

avg listing price — sweet spot $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£43K

£43K/yr · 202K searches

Growth

Bad-34.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, black vase is a £43K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

black vase market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £38K–£50K; units × avg price
Conversion rate: 1.7%
Avg BSR: #435
Page quality: 0%
Prime: 93%
Sponsored: 77%
Out of stock: 17.1%
Avg brand age: 27 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

54%

Top 20: 85%

Top-5 click share

33%

Top 20: 69%

Open market

42%

Vzmiza18%
anquephd15%
Hanaomaoyi8%
SUKIYPO6%
PORCER6%
GUKJOB4%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -34.9% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top black vase search terms

black vase97K/yr -35.8%1.8% conv.
black vase with artificial flowers16K/yr -16.7%0.9% conv.
black and white vase12K/yr -42.6%0.4% conv.
black glass vase10K/yr -36.0%0.4% conv.
large black vase11K/yr -37.9%0.7% conv.
tall black vase10K/yr -39.1%1.3% conv.
black vases for flowers8K/yr -31.8%1.3% conv.
black vases8K/yr -29.6%1.6% conv.
small black vase8K/yr -33.5%2.5% conv.
black and gold vase6K/yr -31.9%0.3% conv.

All search terms

Top black vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anquephd 20cm Black Ceramic Vases for Pampas Grass Minimalist Style Flower Vase for Modern Decor for Entryway Bookshelf Fireplace Shelf Decorative(Black 20CM)

anquephd£8.024.6★108 rev

Hanaomaoyi 20cm Ceramic Vase Black Matte Round Modern Design Boho Vase for Aesthetic Decoration Keeping Flower for Living Room Bedroom Decoration Simple Nordic Style (Black)

Hanaomaoyi£7.574.6★574 rev

Modern Ceramic Vases Set 3 Pieces Decorative Flower Vases in Various Sizes (Black)

anquephd£10.774.7★56 rev

Ribbed Ceramic Black Vase for Pampas Grass - Decorative Flower Vase for Pampas Grass - Large Boho vase for Home Living Room Decor - Table Dining (black)

Vzmiza£8.124.2★31 rev

Ceramic Vase SUKIYPO Modern Vases for Nordic Vase Decoration Home Decor

SUKIYPO£14.314.7★217 rev

Newest

by launch date

Acrylic Flower Vase - 25x10x10 cm Black Cube Flowers Vases Square Unbreakable Plastic Vase Lightweight & Easy Clean Small Ecosystem Bottle for Home Decor/Table/Counter Centerpiece

TW1TGOFT£8.437 rev

3mo ago

7.1 Matte Black Ceramic Flower Vase Elegant Handcrafted Modern Farmhouse Decor Simple Nordic Style Aesthetic Decorative Flower Vases for Home Decor Living Room Bookshelf Office Entryway

PORCER£11.8355 rev

6mo ago

NUPTIO Black Ceramic Flower Vase: 16cm Vertical Rib Texture

NUPTIO£13.5663 rev

7mo ago

Modern Simplicity Shatterproof Flower Vase High-strength Plastic Vase for Fresh Artificial Flowers Preserved Plant Perfect for Home with Children or Pets - 1 vase 25cm tall grey

Flowerish£8.9341 rev

7mo ago

Fenteer Tall Vase floor standing extra large floor vases Large Flower Vase Modern Gift Home Decor Decorative vases for Bedroom Dining Room Living Room Corner Office Indoor (Style A Black-L)

Fenteer£10.6740 rev

11mo ago

What buyers say about black vase

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value for money”

Quality-Overall21%

“Good quality”

Design-Overall12%

“They look stylish”

Advertised Vs Actual Product9%

“better than I expected”

Size-Overall8%

“Perfect size”

Shape/Style5%

“Look elegant”

Material Quality4%

“is actually sturdy plastic”

Strength3%

“Sturdy”

Color2%

“With the colour black it blends well with my room”

Weight Light1%

“Lightweight”

What buyers complain about

Size-Overall29%

“Got the black vases they are smaller than I expected”

Value For Money17%

“Looks really expensive”

Material Quality14%

“Looks cheap and plastic”

Quality-Overall12%

“Disappointing Glass Quality”

Advertised Vs Actual Product5%

“the description lets it down”

Thin2%

“Cheap thin plastic”

Color2%

“The colour of the actual vase looks nothing like the pictures on the website”

Shape/Style2%

“They are all slightly different in height and shape”

Weight Heavy1%

“these just dont hold ANY weight”

Weight Light1%

“The only negative point is that, being plastic, they are extremely light”

Top return reasons

Size-Overall60%

Quality-Overall10%

Advertised Vs Actual Product6%

Material Quality5%

Value For Money3%

Color3%

Design-Overall2%

Weight Light2%

Paint Quality2%

Defective Material/Parts1%

Common questions

Is black vase profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 57 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (48/100).
How competitive is the black vase niche?: 38 brands and 68 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in black vase?: Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 2.3%.
When does demand for black vase peak?: Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the black vase niche?: Listings span £6.33–£30.93; the average listing price is £12.58 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.