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Black Vase

Fail

Demand is soft, at -34.9% this quarter, so Black Vase is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£43K/yr202K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
33%top-5 click share · 38 brands · 68 sellers

Flapen Score

Black Vase against its category

The dotted line is the Home & Garden average. Past it, Black Vase is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Vase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Vase 202K times last year and spent an estimated £43K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
1.7%
Market size, estimated
£43Ka year
Peak month
February1.9× the quietest month
Top search term
black vase97K searches a year

02 · Price

A sale here is worth £12.58.

Listings sell for £12.58 on average, from £6.33 to £30.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.58 that is £0 to £1K a year per listing.

Average price
£12.58under the $15 to $100 sweet spot
Price range
£6.33–£30.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #435 within Vases. It carries 235 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
93%
Out of stock, average day
17.1%
Average rank
#435in Vases
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Black Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

68

Top-5 brand share

54%

Top 20: 85%

Top-5 click share

33%

Top 20: 69%

Open market

42%

  • Vzmiza18%
  • anquephd15%
  • Hanaomaoyi8%
  • SUKIYPO6%
  • PORCER6%
  • GUKJOB4%

Demand

Black Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Black Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black vase97K/yr
  • black vase with artificial flowers16K/yr
  • black and white vase12K/yr
  • black glass vase10K/yr
  • large black vase11K/yr
  • tall black vase10K/yr
  • black vases for flowers8K/yr
  • black vases8K/yr
  • small black vase8K/yr
  • black and gold vase6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Vase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.10

Got the black vases they are smaller than I expected

Not fit for purpose

Small

Value For Money17%+2.49

Looks really expensive

it looks more expensive than it actually is

Looks more expensive than price paid

Material Quality14%−0.17

Looks cheap and plastic

Its plastic not glass

Its made of plastic instead of glass

Quality-Overall12%+0.59

Disappointing Glass Quality

quality is not as great as it became easily chipped on the edge

Poor quality and too light to hold much at all

Advertised Vs Actual Product5%+0.26

the description lets it down

These flowers misleading in pictures

reviews are misleading

Love

Value For Money23%+2.49

Good value for money

Excellent value

Good price

Quality-Overall21%+0.59

Good quality

Good quality ornament

Nice quality vase

Design-Overall12%+0.66

They look stylish

Lovely design -

elegant looking addition to the decor at home

Advertised Vs Actual Product9%+0.26

better than I expected

Exactly as pictured

As described

Size-Overall8%−0.10

Perfect size

Reasonable size

the right size shape

Return

2.3% Return rate 73% Fixable by listing

Size-Overall60%▅█▇▇▇▆

Got the black vases they are smaller than I expected

Not fit for purpose

Small

Quality-Overall10%█▁█▄▃█

Disappointing Glass Quality

quality is not as great as it became easily chipped on the edge

Poor quality and too light to hold much at all

Advertised Vs Actual Product6%▅▆▃▃█▅

the description lets it down

These flowers misleading in pictures

reviews are misleading

Material Quality5%▄▁▂█▄▄

Looks cheap and plastic

Its plastic not glass

Its made of plastic instead of glass

Value For Money3%▁█▁▁▆▁

Looks really expensive

it looks more expensive than it actually is

Looks more expensive than price paid

FAQ

Common Black Vase questions

Answered from the same tracked data.