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Black Vase

soft demand (-34.9% this quarter) — Black Vase doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 11Growth 8Conversion 21Competition 82Returns 68Price range 65Avg price 55Brand share 81Review moat 88Quality gap 57
This niche Category average

Is Black Vase profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Vase is a £43K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.

Black Vase: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.9% over the last 90 days and 1.7% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr4K
Search volume / yr-34.9%202K
Conversion rate1.7%
Avg price£12.58

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers38 · 68
Top-5 product click share33%
Open market46%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement77%
New entrants (1y)17· 0 succeeded
Avg rating4.4★
Avg reviews235

Top Black Vase products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

68

Top-5 brand share

54%

Top 20: 85%

Top-5 click share

33%

Top 20: 69%

Open market

42%

  • Vzmiza18%
  • anquephd15%
  • Hanaomaoyi8%
  • SUKIYPO6%
  • PORCER6%
  • GUKJOB4%

Black Vase demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume202KCVR1.7%Products57Brands38Top 5 Brands54%OOS Rate17.1%Rating4.4★Reviews235Avg BSR#435
5K3KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Black Vase search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black vase97K/yr
  • black vase with artificial flowers16K/yr
  • black and white vase12K/yr
  • black glass vase10K/yr
  • large black vase11K/yr
  • tall black vase10K/yr
  • black vases for flowers8K/yr
  • black vases8K/yr
  • small black vase8K/yr
  • black and gold vase6K/yr

What reviews say buyers love and hate about Black Vase

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Value For Money23%

Good value for money

Quality-Overall21%

Good quality

Design-Overall12%

They look stylish

Advertised Vs Actual Product9%

better than I expected

Size-Overall8%

Perfect size

What buyers complain about

85% of reviews
Size-Overall29%

Got the black vases they are smaller than I expected

Value For Money17%

Looks really expensive

Material Quality14%

Looks cheap and plastic

Quality-Overall12%

Disappointing Glass Quality

Advertised Vs Actual Product5%

the description lets it down

Black Vase return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Quality-Overall
10%
3Advertised Vs Actual Product
6%
4Material Quality
5%
5Value For Money
3%

Common Black Vase questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Vase 48/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 57 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -34.9% over the last 90 days.
Search demand for Black Vase on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.9× the quietest.