Black Towels
MaybeReturns run at only 0.7% of orders. But demand is soft, at -21.1% this quarter, so Black Towels is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £120K/yr129K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 21 sellers
Flapen Score
Black Towels against its category
The dotted line is the Home & Garden average. Past it, Black Towels is stronger. Inside it, weaker.
Market
The Black Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Towels 129K times last year and spent an estimated £120K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £120Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- black towels52K searches a year
02 · Price
A sale here is worth £13.09.
Listings sell for £13.09 on average, from £7.88 to £23.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.09 that is £3K to £7K a year per listing.
- Average price
- £13.09under the $15 to $100 sweet spot
- Price range
- £7.88–£23.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #24 within Bathroom. It carries 6,361 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 65%
- Out of stock, average day
- 5.0%
- Average rank
- #24in Bathroom
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,361per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Black Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GC GAVENO CAVAILIA Soft 100% Cotton 10 Piece Towel Bale Set Aqua
- Price
- £12.82
- Rating
- 4.0/5
- Reviews
- 4,178
- Age
- 5y ago

GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
- Price
- £12.59
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago

Amazon Basics Bath Towels Fade Resistant 100% Cotton Towel Set Soft and Absorbent 70 x 140 cm Black 2-Pack
- Price
- £9.87
- Rating
- 4.3/5
- Reviews
- 8,097
- Age
- 11y ago

A & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)
- Price
- £7.88
- Rating
- 4.0/5
- Reviews
- 817
- Age
- 6y ago

GC GAVENO CAVAILIA New Hampton Pack of 4 Hand Towel Set 100% Ringspun Cotton Extra Absorbent 450 GSM Luxury Towel Black 4PK
- Price
- £8.67
- Rating
- 4.1/5
- Reviews
- 1,679
- Age
- 5y ago
Trending
90-day click momentum
A & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)
- Price
- £7.88
- Rating
- 4.0/5
- Reviews
- 817
- Age
- 6y ago

GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
- Price
- £12.59
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago

Utopia Towels - 4 Piece Bath Towels Set (69 x 137 CM) - Premium 100% Ring Spun Cotton - Quick Dry Highly Absorbent Soft Feel Towels Perfect for Daily Use (Black)
- Price
- £18.52
- Rating
- 4.4/5
- Reviews
- 22,015
- Age
- 7y ago

X11 Homeware Bath Towels Pack of 4 Egyptian Cotton Towel Set Highly Absorbent Soft Bathroom Towels Set of 4 Ring Spun Cotton Quick Dry Large Towels (Black)
- Price
- £23.45
- Rating
- 4.3/5
- Reviews
- 4,738
- Age
- 7y ago

Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)
- Price
- £10.23
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 3y ago
Newest
by launch date
Orighty Black Salon Towel Pack of 12 (Not Bleach Proof 16 x 27 Inches) Super Soft and Absorbent Microfibre Hair Salon Towels for Salon Hand Gym Bath Spa and Home Hair Care
- Price
- £15.62
- Rating
- 4.3/5
- Reviews
- 1,168
- Age
- 3y ago

GC GAVENO CAVAILIA Towel Bale Set 500 GSM | 8 Piece Towel Set | 2 Hand Towel + 2 Bath Towel + 4 Face Towel | Family Pack Egyptian Cotton Towel Set | Black
- Price
- £14.00
- Rating
- 4.1/5
- Reviews
- 969
- Age
- 3y ago

Towelogy Premium Bath Towels 100% Egyptian Cotton Zero Twist Super Soft & Highly Absorbent Bathroom Towel Tear Resistant Strength 70 x 120cm | OEKO-TEX CERTIFIED & Eco-friendly (Noir Black 1)
- Price
- £10.54
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 3y ago

Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)
- Price
- £10.23
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 3y ago

GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
- Price
- £12.59
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
21
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
11%
- GC GAVENO CAVAILIA53%
- Amazon Basics9%
- Utopia Towels9%
- Casabella7%
- A & B TRADERS6%
- X11 Homeware5%
- Open — no brand owns it (4 brands, 11%)
Demand
Black Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Black Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black towels52K/yr
- black towel23K/yr
- black bath towels23K/yr
- black bath towel7K/yr
- black bath sheet7K/yr
- black towel set7K/yr
- black towels sets bathroom5K/yr
- black bath sheets4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Towels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointed with the size
bath towel could be bigger
Not large
The towels are of very poor quality
Not best quality
they are utter rubbish quality is appalling
Thin
Much thinner than I expected
Towels are really thin
a lot of dye came out 1st wash luckily I did them on their own bcoz of being black
Very thin they feel a little better when washed
They are a little bit rough when they have been washed
the black is not black
they look more like a very dark blue
being black everywhere looks dirty
Love
Good quality bath towels
Excellent quality towel
Good quality
fair price
Great value
Good price
Lovely soft good and nice
Nice soft towels
Good soft towels value for money
Good after a few washes
Beautifully soft, washes up really well
Wash well have stayed soft
Good size
Great towels big
size is great
Return
0.7% Return rate 41% Fixable by listing
Very disappointed with the size
bath towel could be bigger
Not large
The towels are of very poor quality
Not best quality
they are utter rubbish quality is appalling
the black is not black
they look more like a very dark blue
being black everywhere looks dirty
Thin
Much thinner than I expected
Towels are really thin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Towels questions
Answered from the same tracked data.









