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Black Towels

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -21.1% this quarter, so Black Towels is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£120K/yr129K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
56%top-5 click share · 10 brands · 21 sellers

Flapen Score

Black Towels against its category

The dotted line is the Home & Garden average. Past it, Black Towels is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Towels 129K times last year and spent an estimated £120K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
7.2%
Market size, estimated
£120Ka year
Peak month
February1.4× the quietest month
Top search term
black towels52K searches a year

02 · Price

A sale here is worth £13.09.

Listings sell for £13.09 on average, from £7.88 to £23.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.09 that is £3K to £7K a year per listing.

Average price
£13.09under the $15 to $100 sweet spot
Price range
£7.88–£23.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #24 within Bathroom. It carries 6,361 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
65%
Out of stock, average day
5.0%
Average rank
#24in Bathroom
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,361per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Black Towels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

21

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

11%

  • GC GAVENO CAVAILIA53%
  • Amazon Basics9%
  • Utopia Towels9%
  • Casabella7%
  • A & B TRADERS6%
  • X11 Homeware5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Black Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Towels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black towels52K/yr
  • black towel23K/yr
  • black bath towels23K/yr
  • black bath towel7K/yr
  • black bath sheet7K/yr
  • black towel set7K/yr
  • black towels sets bathroom5K/yr
  • black bath sheets4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Towels

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Very disappointed with the size”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Towels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data