Black Towels
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -21.1% this quarter, so Black Towels is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £120K/yr129K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 21 sellers
Flapen Score
Black Towels against its category
The dotted line is the Home & Garden average. Past it, Black Towels is stronger. Inside it, weaker.
Market
The Black Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Towels 129K times last year and spent an estimated £120K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £120Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- black towels52K searches a year
02 · Price
A sale here is worth £13.09.
Listings sell for £13.09 on average, from £7.88 to £23.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.09 that is £3K to £7K a year per listing.
- Average price
- £13.09under the $15 to $100 sweet spot
- Price range
- £7.88–£23.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #24 within Bathroom. It carries 6,361 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 65%
- Out of stock, average day
- 5.0%
- Average rank
- #24in Bathroom
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,361per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Black Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GC GAVENO CAVAILIA Soft 100% Cotton 10 Piece Towel Bale Set Aqua
- Price
- £12.82
- Rating
- 4.0/5
- Reviews
- 4,178
- Age
- 5y ago

GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
- Price
- £12.59
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago

Amazon Basics Bath Towels Fade Resistant 100% Cotton Towel Set Soft and Absorbent 70 x 140 cm Black 2-Pack
- Price
- £9.87
- Rating
- 4.3/5
- Reviews
- 8,097
- Age
- 11y ago

A & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)
- Price
- £7.88
- Rating
- 4.0/5
- Reviews
- 817
- Age
- 6y ago

GC GAVENO CAVAILIA New Hampton Pack of 4 Hand Towel Set 100% Ringspun Cotton Extra Absorbent 450 GSM Luxury Towel Black 4PK
- Price
- £8.67
- Rating
- 4.1/5
- Reviews
- 1,679
- Age
- 5y ago
Trending
estimated 90-day click momentum
A & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)
- Price
- £7.88
- Rating
- 4.0/5
- Reviews
- 817
- Age
- 6y ago

GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
- Price
- £12.59
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago

Utopia Towels - 4 Piece Bath Towels Set (69 x 137 CM) - Premium 100% Ring Spun Cotton - Quick Dry Highly Absorbent Soft Feel Towels Perfect for Daily Use (Black)
- Price
- £18.52
- Rating
- 4.4/5
- Reviews
- 22,015
- Age
- 7y ago

X11 Homeware Bath Towels Pack of 4 Egyptian Cotton Towel Set Highly Absorbent Soft Bathroom Towels Set of 4 Ring Spun Cotton Quick Dry Large Towels (Black)
- Price
- £23.45
- Rating
- 4.3/5
- Reviews
- 4,738
- Age
- 7y ago

Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)
- Price
- £10.23
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 3y ago
Newest
by launch date
Orighty Black Salon Towel Pack of 12 (Not Bleach Proof 16 x 27 Inches) Super Soft and Absorbent Microfibre Hair Salon Towels for Salon Hand Gym Bath Spa and Home Hair Care
- Price
- £15.62
- Rating
- 4.3/5
- Reviews
- 1,168
- Age
- 3y ago

GC GAVENO CAVAILIA Towel Bale Set 500 GSM | 8 Piece Towel Set | 2 Hand Towel + 2 Bath Towel + 4 Face Towel | Family Pack Egyptian Cotton Towel Set | Black
- Price
- £14.00
- Rating
- 4.1/5
- Reviews
- 969
- Age
- 3y ago

Towelogy Premium Bath Towels 100% Egyptian Cotton Zero Twist Super Soft & Highly Absorbent Bathroom Towel Tear Resistant Strength 70 x 120cm | OEKO-TEX CERTIFIED & Eco-friendly (Noir Black 1)
- Price
- £10.54
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 3y ago

Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)
- Price
- £10.23
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 3y ago

GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
- Price
- £12.59
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
21
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
11%
- GC GAVENO CAVAILIA53%
- Amazon Basics9%
- Utopia Towels9%
- Casabella7%
- A & B TRADERS6%
- X11 Homeware5%
- Open — no brand owns it (4 brands, 11%)
Demand
Black Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Black Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black towels52K/yr
- black towel23K/yr
- black bath towels23K/yr
- black bath towel7K/yr
- black bath sheet7K/yr
- black towel set7K/yr
- black towels sets bathroom5K/yr
- black bath sheets4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Towels
We read the reviews and the return reasons for every product selling here.
“Very disappointed with the size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









