black towels
Worth a lookShows low returns (0.7%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Price range
Good£7.88–£23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£120K£120K/yr · 129K searches
Review moat
Bad6,360.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black towels is a £120K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black towels market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £105K–£131K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 70%
- Out of stock
- 5.0%
- Avg brand age
- 46 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
11%
- GC GAVENO CAVAILIA53%
- Amazon Basics9%
- Utopia Towels9%
- Casabella7%
- A & B TRADERS6%
- X11 Homeware5%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -21.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top black towels search terms
- black towels52K/yr
- black towel23K/yr
- black bath towels23K/yr
- black bath towel7K/yr
- black bath sheet7K/yr
- black towel set7K/yr
- black towels sets bathroom5K/yr
- black bath sheets4K/yr
Top black towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GC GAVENO CAVAILIA Soft 100% Cotton 10 Piece Towel Bale Set Aqua
GC GAVENO CAVAILIA£12.824.0★4,178 rev
GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
GC GAVENO CAVAILIA£12.594.1★2,481 rev
Amazon Basics Bath Towels Fade Resistant 100% Cotton Towel Set Soft and Absorbent 70 x 140 cm Black 2-Pack
Amazon Basics£9.874.3★8,097 rev
A & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)
A & B TRADERS£7.884.0★817 rev
GC GAVENO CAVAILIA New Hampton Pack of 4 Hand Towel Set 100% Ringspun Cotton Extra Absorbent 450 GSM Luxury Towel Black 4PK
GC GAVENO CAVAILIA£8.674.1★1,679 rev
Newest
by launch date
Orighty Black Salon Towel Pack of 12 (Not Bleach Proof 16 x 27 Inches) Super Soft and Absorbent Microfibre Hair Salon Towels for Salon Hand Gym Bath Spa and Home Hair Care
Orighty£15.621,168 rev
GC GAVENO CAVAILIA Towel Bale Set 500 GSM | 8 Piece Towel Set | 2 Hand Towel + 2 Bath Towel + 4 Face Towel | Family Pack Egyptian Cotton Towel Set | Black
GC GAVENO CAVAILIA£14.00969 rev
Towelogy Premium Bath Towels 100% Egyptian Cotton Zero Twist Super Soft & Highly Absorbent Bathroom Towel Tear Resistant Strength 70 x 120cm | OEKO-TEX CERTIFIED & Eco-friendly (Noir Black 1)
Towelogy£10.54207 rev
Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)
Towelogy£10.2359 rev
GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
GC GAVENO CAVAILIA£12.592,481 rev
Trending
90-day click momentumA & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)
A & B TRADERS£7.884.0★
GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
GC GAVENO CAVAILIA£12.594.1★
Utopia Towels - 4 Piece Bath Towels Set (69 x 137 CM) - Premium 100% Ring Spun Cotton - Quick Dry Highly Absorbent Soft Feel Towels Perfect for Daily Use (Black)
Utopia Towels£18.524.4★
X11 Homeware Bath Towels Pack of 4 Egyptian Cotton Towel Set Highly Absorbent Soft Bathroom Towels Set of 4 Ring Spun Cotton Quick Dry Large Towels (Black)
X11 Homeware£23.454.3★
Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)
Towelogy£10.234.1★
What buyers say about black towels
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality bath towels”
“fair price”
“Lovely soft good and nice”
“Good after a few washes”
“Good size”
“Good quality thick towels”
“These were a present”
“longevity”
“Does the job”
“The color is nice”
What buyers complain about
“Very disappointed with the size”
“The towels are of very poor quality”
“Thin”
“a lot of dye came out 1st wash luckily I did them on their own bcoz of being black”
“the black is not black”
“HUGE lint issues”
“Bad materials”
“not very absorbent”
“tacky thin terrible I wouldnt class these as towels is class them as a cleaning cloth not worth buying do not buy these”
“In my opinion they are a little bit expensive”
Top return reasons
Common questions
- Is black towels profitable to sell on Amazon United Kingdom?
- The niche generates £120K/yr across 20 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the black towels niche?
- 10 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in black towels?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.7%.
- When does demand for black towels peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the black towels niche?
- Listings span £7.88–£23.45; the average listing price is £13.09 (sweet spot $15–$100). The average incumbent carries 6,361 reviews — the moat a new listing must climb.