Black Towels
Black Towels shows low returns (0.7%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Flapen Score
Is Black Towels profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Towels is a £120K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 50/100.
Black Towels: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.1% over the last 90 days and 7.2% of searches end in a purchase.
£120K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 20 products
Top Black Towels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GC GAVENO CAVAILIA Soft 100% Cotton 10 Piece Towel Bale Set Aqua
- Price
- £12.82
- Rating
- 4.0/5
- Reviews
- 4,178
- Age
- 5y ago
GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
- Price
- £12.59
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago
Amazon Basics Bath Towels Fade Resistant 100% Cotton Towel Set Soft and Absorbent 70 x 140 cm Black 2-Pack
- Price
- £9.87
- Rating
- 4.3/5
- Reviews
- 8,097
- Age
- 11y ago
A & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)
- Price
- £7.88
- Rating
- 4.0/5
- Reviews
- 817
- Age
- 6y ago
GC GAVENO CAVAILIA New Hampton Pack of 4 Hand Towel Set 100% Ringspun Cotton Extra Absorbent 450 GSM Luxury Towel Black 4PK
- Price
- £8.67
- Rating
- 4.1/5
- Reviews
- 1,679
- Age
- 5y ago
Trending
90-day click momentumA & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)
- Price
- £7.88
- Rating
- 4.0/5
- Reviews
- 817
- Age
- 6y ago
GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
- Price
- £12.59
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago
Utopia Towels - 4 Piece Bath Towels Set (69 x 137 CM) - Premium 100% Ring Spun Cotton - Quick Dry Highly Absorbent Soft Feel Towels Perfect for Daily Use (Black)
- Price
- £18.52
- Rating
- 4.4/5
- Reviews
- 22,015
- Age
- 7y ago
X11 Homeware Bath Towels Pack of 4 Egyptian Cotton Towel Set Highly Absorbent Soft Bathroom Towels Set of 4 Ring Spun Cotton Quick Dry Large Towels (Black)
- Price
- £23.45
- Rating
- 4.3/5
- Reviews
- 4,738
- Age
- 7y ago
Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)
- Price
- £10.23
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 3y ago
Newest
by launch date
Orighty Black Salon Towel Pack of 12 (Not Bleach Proof 16 x 27 Inches) Super Soft and Absorbent Microfibre Hair Salon Towels for Salon Hand Gym Bath Spa and Home Hair Care
- Price
- £15.62
- Rating
- 4.3/5
- Reviews
- 1,168
- Age
- 3y ago
GC GAVENO CAVAILIA Towel Bale Set 500 GSM | 8 Piece Towel Set | 2 Hand Towel + 2 Bath Towel + 4 Face Towel | Family Pack Egyptian Cotton Towel Set | Black
- Price
- £14.00
- Rating
- 4.1/5
- Reviews
- 969
- Age
- 3y ago
Towelogy Premium Bath Towels 100% Egyptian Cotton Zero Twist Super Soft & Highly Absorbent Bathroom Towel Tear Resistant Strength 70 x 120cm | OEKO-TEX CERTIFIED & Eco-friendly (Noir Black 1)
- Price
- £10.54
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 3y ago
Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)
- Price
- £10.23
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 3y ago
GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm
- Price
- £12.59
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
21
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
11%
- GC GAVENO CAVAILIA53%
- Amazon Basics9%
- Utopia Towels9%
- Casabella7%
- A & B TRADERS6%
- X11 Homeware5%
- Open — no brand owns it (4 brands, 11%)
Black Towels demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Black Towels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black towels52K/yr
- black towel23K/yr
- black bath towels23K/yr
- black bath towel7K/yr
- black bath sheet7K/yr
- black towel set7K/yr
- black towels sets bathroom5K/yr
- black bath sheets4K/yr
What reviews say buyers love and hate about Black Towels
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good quality bath towels”
“fair price”
“Lovely soft good and nice”
“Good after a few washes”
“Good size”
What buyers complain about
75% of reviews“Very disappointed with the size”
“The towels are of very poor quality”
“Thin”
“a lot of dye came out 1st wash luckily I did them on their own bcoz of being black”
“the black is not black”
Black Towels return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Towels questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
