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Black Toilet Brush

Maybe

An estimated 0.6% of orders come back. But prices span $2.68–$17.00, mostly outside the sweet spot, so Black Toilet Brush is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£179K/yr183K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
49%top-5 click share · 18 brands · 27 sellers

Flapen Score

Black Toilet Brush against its category

The dotted line is the Home & Garden average. Past it, Black Toilet Brush is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Toilet Brush 183K times last year and spent an estimated £179K. The top 5 brands take 64% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
10.5%
Market size, estimated
£179Ka year
Peak month
January1.2× the quietest month
Top search term
black toilet brush102K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £2.68 to £17.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £9.34 that is £5K to £7K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£2.68–£17.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #88 within Bathroom. It carries 2,945 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
2.9%
Average rank
#88in Bathroom
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,945per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Toilet Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 92%

Open market

28%

  • Galatians16%
  • MR.SIGA15%
  • SetSail12%
  • Athyior12%
  • EMBO9%
  • SAVEGA8%

Demand

Black Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Black Toilet Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black toilet brush102K/yr
  • toilet brush black46K/yr
  • black toilet brush with holder13K/yr
  • black silicone toilet brush9K/yr
  • silicone toilet brush black5K/yr
  • matt black toilet brush3K/yr
  • toilet brushes & holders black4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Toilet Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Strength”
0.6%of orders come back
“quite flimsy”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Toilet Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data