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Black Toilet Brush

Black Toilet Brush shows low returns (0.6%), but prices mostly outside the sweet spot ($2.68–$17.00) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 36Growth 19Conversion 89Competition 61Returns 97Price range 14Avg price 28Brand share 68Review moat 36Quality gap 72
This niche Category average

Is Black Toilet Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Toilet Brush is a £179K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 54/100.

Black Toilet Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.8% over the last 90 days and 10.5% of searches end in a purchase.

£179K

revenue / yr

Units sold / yr25K
Search volume / yr-11.8%183K
Conversion rate10.5%
Avg price£9.34

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers18 · 27
Top-5 product click share49%
Open market36%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement86%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews2,945

Top Black Toilet Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

28%

  • Galatians16%
  • MR.SIGA15%
  • SetSail12%
  • Athyior12%
  • EMBO9%
  • SAVEGA8%

Black Toilet Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume183KCVR10.5%Products29Brands18Top 5 Brands64%OOS Rate2.9%Rating4.3★Reviews2,945Avg BSR#88
4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Black Toilet Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black toilet brush102K/yr
  • toilet brush black46K/yr
  • black toilet brush with holder13K/yr
  • black silicone toilet brush9K/yr
  • silicone toilet brush black5K/yr
  • matt black toilet brush3K/yr
  • toilet brushes & holders black4K/yr

What reviews say buyers love and hate about Black Toilet Brush

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall21%

A good product, looks good, sturdy and easy to clean

Value For Money18%

Excellent value for money

Ease Of Cleaning8%

It presents a cleaner appearance in everyday use

Advertised Vs Actual Product7%

Product is exactly as advertised

Design-Overall6%

Super sturdy design

What buyers complain about

58% of reviews
Strength14%

quite flimsy

Size-Overall9%

Quite small

Durability7%

Broke in 2 days

Ease Of Cleaning6%

Doesnt help with cleaning

Quality-Overall6%

Poor quality

Black Toilet Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Quality-Overall
18%
3Defective Material/Parts
10%
4Strength
8%
5Material Quality
6%

Common Black Toilet Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Toilet Brush 54/100 on Amazon United Kingdom — Worth a look. The niche generates £179K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -11.8% over the last 90 days.
Search demand for Black Toilet Brush on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.