black toilet brush
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.68–$17.00) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay£179K£179K/yr · 183K searches
Review moat
Okay2,945.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.34avg listing price — sweet spot $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.68–£17.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black toilet brush is a £179K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black toilet brush market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £187K–£234K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 2.9%
- Avg brand age
- 39 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
27
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
28%
- Galatians16%
- MR.SIGA15%
- SetSail12%
- Athyior12%
- EMBO9%
- SAVEGA8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top black toilet brush search terms
- black toilet brush102K/yr
- toilet brush black46K/yr
- black toilet brush with holder13K/yr
- black silicone toilet brush9K/yr
- silicone toilet brush black5K/yr
- matt black toilet brush3K/yr
- toilet brushes & holders black4K/yr
Top black toilet brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silicone Toilet Brush and Holder Set | Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | Black | Galatians (1 Unit Black.)
Galatians£6.904.6★145 rev
Athyior Silicone Toilet Brush with Holder Set - Flexible Bristles Toilet Brush Bendable Quick Drying Flooring Wall Mounted Long Handle Hygienic Deep Cleaner Anti-drip for Toilet Bathroom Black
Athyior£6.304.2★392 rev
BOLMEN Toilet brush and holder Black or White plastic with Strong Dense Bristles (Black)
EMBO£2.684.5★802 rev
SetSail Toilet Brush and Holder Self Closing Lid Toilet Bowl Brushes Holder and Extra Long Handle Ventilated Toilet Brush Set for Bathroom Cleaning Nylon Bristles Black
SetSail£8.414.5★4,635 rev
MR.SIGA Toilet Bowl Brush and Holder Toilet Brush with Durable and Flexible TPR Bristles Wall Mounted Toilet Brush Cleaner for Bathroom Cleaning Black 1 Pack
MR.SIGA£8.234.4★1,685 rev
Newest
by launch dateSilicone Toilet Brush and Holder Set | Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | Black | Galatians (1 Unit Black.)
Galatians£6.90145 rev
SAVEGA Toilet Brush with Bamboo Handle & Nylon Bristles XL WC Brush 46 cm Elegant Toilet Brush Set with Plastic Holder Modern Bathroom Accessory (Black)
SAVEGA£5.8752 rev
Ibergrif Black Silicone Toilet Brush with Holder Wall Mounted & Freestanding 360 Deep Cleaning Drip Tray Bathroom Cleaning Brush M34156B
Ibergrif£6.319,809 rev
Toilet Brush | Modern Loo Brush set with elegant design | Toilet Brushes & holders with Stainless Steel handle | Compact and efficient Toilet Brush set (1 Unit Black)
Galatians£6.55254 rev
Beldray Toilet Brush & Holder AntiBac Treated Non-Scratch Silicone Bristles Splash Proof Discreet Closed-Top Design Long Handle Easy Clean Hygienic Head Resists Staining Black
Beldray£5.6437 rev
Trending
90-day click momentumSilicone Toilet Brush and Holder Set | Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | Black | Galatians (1 Unit Black.)
Galatians£6.904.6★
SetSail Toilet Brush Compact Size Toilet Bowl Brush and Holder Toilet Brushes for Bathroom with Stainless Steel Handle Toilet Cleaner Brush with Durable Scrubbing Bristles Splash-Proof
SetSail£8.064.5★
SAVEGA Toilet Brush Black with Innovative Bristles Non-Slip Toilet Brush and Holder Set Stylish and Hygienic Design (Matt Black and Grey)
SAVEGA£6.234.4★
SAVEGA Toilet Brush with Bamboo Handle & Nylon Bristles XL WC Brush 46 cm Elegant Toilet Brush Set with Plastic Holder Modern Bathroom Accessory (Black)
SAVEGA£5.874.2★
Ibergrif Black Silicone Toilet Brush with Holder Wall Mounted & Freestanding 360 Deep Cleaning Drip Tray Bathroom Cleaning Brush M34156B
Ibergrif£6.314.3★
What buyers say about black toilet brush
What buyers praise and complain about, mined from review topics.What buyers love
“A good product, looks good, sturdy and easy to clean”
“Excellent value for money”
“It presents a cleaner appearance in everyday use”
“Product is exactly as advertised”
“Super sturdy design”
“Ease of use”
“Easy to set up”
“Sturdy and durable”
“Easy to fit and use”
“Nice simple toilet brush”
What buyers complain about
“quite flimsy”
“Quite small”
“Broke in 2 days”
“Doesnt help with cleaning”
“Poor quality”
“A little expensive maybe”
“Very bad quality made of cheap plastic”
“doesn't perform well”
“Leaking product”
“Adhesive sticker won't fix to wall”
Top return reasons
Common questions
- Is black toilet brush profitable to sell on Amazon United Kingdom?
- The niche generates £179K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the black toilet brush niche?
- 18 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in black toilet brush?
- Top complaints mined from reviews: Strength, Size-Overall, Durability. The return rate is 0.6%.
- When does demand for black toilet brush peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the black toilet brush niche?
- Listings span £2.68–£17.00; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 2,945 reviews — the moat a new listing must climb.