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Black Toilet Brush

Maybe

Returns run at only 0.6% of orders. But prices span $2.68–$17.00, mostly outside the sweet spot, so Black Toilet Brush is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£179K/yr183K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
49%top-5 click share · 18 brands · 27 sellers

Flapen Score

Black Toilet Brush against its category

The dotted line is the Home & Garden average. Past it, Black Toilet Brush is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Toilet Brush 183K times last year and spent an estimated £179K. The top 5 brands take 64% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
10.5%
Market size, estimated
£179Ka year
Peak month
January1.2× the quietest month
Top search term
black toilet brush102K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £2.68 to £17.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £9.34 that is £5K to £7K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£2.68–£17.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #88 within Bathroom. It carries 2,945 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
2.9%
Average rank
#88in Bathroom
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,945per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

28%

  • Galatians16%
  • MR.SIGA15%
  • SetSail12%
  • Athyior12%
  • EMBO9%
  • SAVEGA8%

Demand

Black Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Black Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black toilet brush102K/yr
  • toilet brush black46K/yr
  • black toilet brush with holder13K/yr
  • black silicone toilet brush9K/yr
  • silicone toilet brush black5K/yr
  • matt black toilet brush3K/yr
  • toilet brushes & holders black4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Toilet Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength14%−0.12

quite flimsy

Not very sturdy

Bit flimsy

Size-Overall9%−0.04

Quite small

Ok too small for the holders it was to be sitting in

tho the brush head is a bit small

Durability7%−0.09

Broke in 2 days

Broken

Snapped after a couple uses

Ease Of Cleaning6%+0.17

Doesnt help with cleaning

does not clean the toilet as well as a standard brush

Difficult to Clean Properly with

Quality-Overall6%+0.95

Poor quality

UTTER RUBBISH - BOUND TO FAIL QUICKLY IN NORMAL USE

Kinda cheaply made

Love

Quality-Overall21%+0.95

A good product, looks good, sturdy and easy to clean

Excellent product

Excellent product and excellent seller

Value For Money18%+1.45

Excellent value for money

Cheap price

Good value for money

Ease Of Cleaning8%+0.17

It presents a cleaner appearance in everyday use

Easy to clean

cleans the toilet effortlessly

Advertised Vs Actual Product7%+0.51

Product is exactly as advertised

Exactly as described

Just what I needed

Design-Overall6%+0.38

Super sturdy design

The design looks sleek

Clever design

Return

0.6% Return rate 36% Fixable by listing

Size-Overall25%▇█▆█▇▇

Quite small

Ok too small for the holders it was to be sitting in

tho the brush head is a bit small

Quality-Overall18%▆▇████

Poor quality

UTTER RUBBISH - BOUND TO FAIL QUICKLY IN NORMAL USE

Kinda cheaply made

Defective Material/Parts10%▇▇█▅▅▅
Strength8%▄▃▄▅▅█

quite flimsy

Not very sturdy

Bit flimsy

Material Quality6%▄▁▄▆▅█

Very bad quality made of cheap plastic

Its cheap n cheery made of plastic

Absolute rubbish - cheap plastic with no flex

FAQ

Common Black Toilet Brush questions

Answered from the same tracked data.