Black Toaster 4 Slices
Black Toaster 4 Slices shows a sweet-spot price point ($31.63 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Black Toaster 4 Slices profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Toaster 4 Slices is a £277K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 58/100.
Black Toaster 4 Slices: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -37.4% over the last 90 days and 3.8% of searches end in a purchase.
£277K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 39 products
Top Black Toaster 4 Slices products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]](https://m.media-amazon.com/images/I/41i-aemtxJL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]
- Price
- £30.08
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 10y ago
Kenwood Dawn Toaster 4 Slot Toaster Reheat 5 Browning Settings Defrost and Cancel Functions Pull Crumb Tray TFP09.000BK 1800W Midnight Black
- Price
- £26.78
- Rating
- 4.3/5
- Reviews
- 632
- Age
- 4y ago
Russell Hobbs Textures 4 Slice Toaster 21651 - Wide Slots 6 Browning Levels Frozen/Cancel/Reheat Removable Crumb Tray 1500W Black Matt & High Gloss
- Price
- £28.98
- Rating
- 4.3/5
- Reviews
- 35,431
- Age
- 10y ago
Amazon Basics Toaster 4 Slice with 7 Shade Settings and Removable Crumb Tray Extra Wide Slots 1500W Black
- Price
- £25.86
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 1y ago
Quest 4 Slice Toaster Black - Extra Wide Long Slots for Crumpets and Bagels - 6 Settings - Reheat and Defrost
- Price
- £19.39
- Rating
- 4.0/5
- Reviews
- 6,777
- Age
- 7y ago
Trending
90-day click momentum
HOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control
- Price
- £17.24
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 4mo ago
Tower ECOFORM 900W 4 Slice Toaster Made from Recycled Plastic 6 Browning Levels Independent Dial Controls Defrost/Reheat/Cancel Functions Self-Centring Function Black T20103BLK
- Price
- £31.45
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 5mo ago
bella 4 Slice Toaster with Auto Shut Off Extra Wide Slots & Removable Crumb Tray Cancel Defrost & Reheat Function Toast Bread Bagel & Waffle BPA Free Stainless Steel & Black
- Price
- £22.10
- Rating
- 4.0/5
- Reviews
- 165
- Age
- 2y ago
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
- Price
- £30.80
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 5y ago
Morphy Richards Vector 4 Slice Toaster High Gloss Geometric Design Defrost and Reheat Variable Width Slots Removeable Crumb Tray Black 248131
- Price
- £31.41
- Rating
- 4.5/5
- Reviews
- 2,974
- Age
- 8y ago
Newest
by launch dateHOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control
- Price
- £17.24
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 4mo ago
Tower ECOFORM 900W 4 Slice Toaster Made from Recycled Plastic 6 Browning Levels Independent Dial Controls Defrost/Reheat/Cancel Functions Self-Centring Function Black T20103BLK
- Price
- £31.45
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 5mo ago
Amazon Basics Toaster 4 Slice with 7 Shade Settings and Removable Crumb Tray Extra Wide Slots 1500W Black
- Price
- £25.86
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 1y ago
Quest 4 Slice Black Toaster with Extra Wide Slots / 7 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage/Bagels Bread Crumpets
- Price
- £23.00
- Rating
- 3.7/5
- Reviews
- 136
- Age
- 1y ago
Tefal Black Collection 4 Slice Toaster 7 Browning Levels 1430W
- Price
- £31.12
- Rating
- 4.3/5
- Reviews
- 198
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
20 rising
Sellers
93
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
35%
Top 20: 87%
Open market
31%
- Breville20%
- Russell Hobbs15%
- Tefal11%
- Morphy Richards8%
- Quest8%
- Kenwood7%
Black Toaster 4 Slices demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top Black Toaster 4 Slices search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black toaster 4 slices53K/yr
- black 4 slice toaster45K/yr
- 4 slice toaster black40K/yr
- breville 4 slice toaster20K/yr
- toaster 4 slice black23K/yr
- breville toaster 4 slice18K/yr
- 4 slice black toaster15K/yr
- black toaster 4 slice8K/yr
- tefal toaster 4 slice5K/yr
- goodmans toaster 4 slice3K/yr
What reviews say buyers love and hate about Black Toaster 4 Slices
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Best toaster”
“Excellent value”
“quality appears sturdy”
“Convenient for families”
“it looks stylish”
What buyers complain about
79% of reviews“only toasts one side of bread”
“1st one broke after 2 days”
“This is expensive for the quality as looks like many of the cheaper brands”
“A little big”
“Overpriced”
Black Toaster 4 Slices return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Toaster 4 Slices questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
