Black Toaster 4 Slices
MaybeProducts sell for $31.63 on average, inside the sweet spot. But demand is soft, at -37.4% this quarter, so Black Toaster 4 Slices is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £277K/yr231K searches / yr
- 90-day growth
- -37.4%search demand this quarter
- Competition
- 35%top-5 click share · 20 brands · 93 sellers
Flapen Score
Black Toaster 4 Slices against its category
The dotted line is the Home & Garden average. Past it, Black Toaster 4 Slices is stronger. Inside it, weaker.
Market
The Black Toaster 4 Slices market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Toaster 4 Slices 231K times last year and spent an estimated £277K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £277K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -37.4%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £277Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- black toaster 4 slices53K searches a year
02 · Price
A sale here is worth £31.63.
Listings sell for £31.63 on average, from £17.24 to £56.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £31.63 that is £3K to £8K a year per listing.
- Average price
- £31.63inside the $15 to $100 sweet spot
- Price range
- £17.24–£56.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #86 within Small Kitchen Appliances. It carries 2,548 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 92%
- Out of stock, average day
- 2.3%
- Average rank
- #86in Small Kitchen Appliances
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,548per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Black Toaster 4 Slices products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]](https://m.media-amazon.com/images/I/41i-aemtxJL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]
- Price
- £30.08
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 10y ago
Kenwood Dawn Toaster 4 Slot Toaster Reheat 5 Browning Settings Defrost and Cancel Functions Pull Crumb Tray TFP09.000BK 1800W Midnight Black
- Price
- £26.78
- Rating
- 4.3/5
- Reviews
- 632
- Age
- 4y ago
Russell Hobbs Textures 4 Slice Toaster 21651 - Wide Slots 6 Browning Levels Frozen/Cancel/Reheat Removable Crumb Tray 1500W Black Matt & High Gloss
- Price
- £28.98
- Rating
- 4.3/5
- Reviews
- 35,431
- Age
- 10y ago
Amazon Basics Toaster 4 Slice with 7 Shade Settings and Removable Crumb Tray Extra Wide Slots 1500W Black
- Price
- £25.86
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 1y ago
Quest 4 Slice Toaster Black - Extra Wide Long Slots for Crumpets and Bagels - 6 Settings - Reheat and Defrost
- Price
- £19.39
- Rating
- 4.0/5
- Reviews
- 6,777
- Age
- 7y ago
Trending
90-day click momentum
HOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control
- Price
- £17.24
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 4mo ago
Tower ECOFORM 900W 4 Slice Toaster Made from Recycled Plastic 6 Browning Levels Independent Dial Controls Defrost/Reheat/Cancel Functions Self-Centring Function Black T20103BLK
- Price
- £31.45
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 5mo ago
bella 4 Slice Toaster with Auto Shut Off Extra Wide Slots & Removable Crumb Tray Cancel Defrost & Reheat Function Toast Bread Bagel & Waffle BPA Free Stainless Steel & Black
- Price
- £22.10
- Rating
- 4.0/5
- Reviews
- 165
- Age
- 2y ago
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
- Price
- £30.80
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 5y ago
Morphy Richards Vector 4 Slice Toaster High Gloss Geometric Design Defrost and Reheat Variable Width Slots Removeable Crumb Tray Black 248131
- Price
- £31.41
- Rating
- 4.5/5
- Reviews
- 2,974
- Age
- 8y ago
Newest
by launch dateHOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control
- Price
- £17.24
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 4mo ago
Tower ECOFORM 900W 4 Slice Toaster Made from Recycled Plastic 6 Browning Levels Independent Dial Controls Defrost/Reheat/Cancel Functions Self-Centring Function Black T20103BLK
- Price
- £31.45
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 5mo ago
Amazon Basics Toaster 4 Slice with 7 Shade Settings and Removable Crumb Tray Extra Wide Slots 1500W Black
- Price
- £25.86
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 1y ago
Quest 4 Slice Black Toaster with Extra Wide Slots / 7 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage/Bagels Bread Crumpets
- Price
- £23.00
- Rating
- 3.7/5
- Reviews
- 136
- Age
- 1y ago
Tefal Black Collection 4 Slice Toaster 7 Browning Levels 1430W
- Price
- £31.12
- Rating
- 4.3/5
- Reviews
- 198
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
93
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
35%
Top 20: 87%
Open market
31%
- Breville20%
- Russell Hobbs15%
- Tefal11%
- Morphy Richards8%
- Quest8%
- Kenwood7%
Demand
Black Toaster 4 Slices search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Black Toaster 4 Slices search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black toaster 4 slices53K/yr
- black 4 slice toaster45K/yr
- 4 slice toaster black40K/yr
- breville 4 slice toaster20K/yr
- toaster 4 slice black23K/yr
- breville toaster 4 slice18K/yr
- 4 slice black toaster15K/yr
- black toaster 4 slice8K/yr
- tefal toaster 4 slice5K/yr
- goodmans toaster 4 slice3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Toaster 4 Slices
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
only toasts one side of bread
Only seems to toast 1 side
Only toasts one side of the bread
1st one broke after 2 days
Broken within one month
Did not last
This is expensive for the quality as looks like many of the cheaper brands
Poor quality
Rubbish quality
A little big
To small
DOESNT FIT
Overpriced
Really disappointed for the price
It wasn't a cheap one either
Love
Best toaster
Toasts great
Decent Toaster
Excellent value
Excellent value
Good Value
quality appears sturdy
Excellent product
It's very well made
Convenient for families
Easy to use
Easy operation
it looks stylish
Good design
Great item very pleased, very sleek
Return
2.8% Return rate 16% Fixable by listing
only toasts one side of bread
Only seems to toast 1 side
Only toasts one side of the bread
Doesnt work efficiently
Didn't work
its stopped working
A little big
To small
DOESNT FIT
Does not heat up properly
3 of the 4 heating elements stopped working
Very hot
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Toaster 4 Slices questions
Answered from the same tracked data.