black toaster 4 slices
Worth a lookShows a sweet-spot price point ($31.63 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£31.63avg listing price — sweet spot $15–$100
Price range
Incredible£17.24–£56.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good£277K£277K/yr · 231K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,548.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black toaster 4 slices is a £277K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black toaster 4 slices market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £190K–£253K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 90%
- Out of stock
- 2.3%
- Avg brand age
- 52 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
93
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
35%
Top 20: 87%
Open market
31%
- Breville20%
- Russell Hobbs15%
- Tefal11%
- Morphy Richards8%
- Quest8%
- Kenwood7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top black toaster 4 slices search terms
- black toaster 4 slices53K/yr
- black 4 slice toaster45K/yr
- 4 slice toaster black40K/yr
- breville 4 slice toaster20K/yr
- toaster 4 slice black23K/yr
- breville toaster 4 slice18K/yr
- 4 slice black toaster15K/yr
- black toaster 4 slice8K/yr
- tefal toaster 4 slice5K/yr
- goodmans toaster 4 slice3K/yr
Top black toaster 4 slices products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]](https://m.media-amazon.com/images/I/41i-aemtxJL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]
Breville£30.084.0★3,842 rev
Kenwood Dawn Toaster 4 Slot Toaster Reheat 5 Browning Settings Defrost and Cancel Functions Pull Crumb Tray TFP09.000BK 1800W Midnight Black
Kenwood£26.784.3★632 rev
Russell Hobbs Textures 4 Slice Toaster 21651 - Wide Slots 6 Browning Levels Frozen/Cancel/Reheat Removable Crumb Tray 1500W Black Matt & High Gloss
Russell Hobbs£28.984.3★35,431 rev
Amazon Basics Toaster 4 Slice with 7 Shade Settings and Removable Crumb Tray Extra Wide Slots 1500W Black
Amazon Basics£25.864.4★760 rev
Quest 4 Slice Toaster Black - Extra Wide Long Slots for Crumpets and Bagels - 6 Settings - Reheat and Defrost
Quest£19.394.0★6,777 rev
Newest
by launch date
HOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control
HOMILEC£17.2446 rev
Tower ECOFORM 900W 4 Slice Toaster Made from Recycled Plastic 6 Browning Levels Independent Dial Controls Defrost/Reheat/Cancel Functions Self-Centring Function Black T20103BLK
Tower£31.4525 rev
Amazon Basics Toaster 4 Slice with 7 Shade Settings and Removable Crumb Tray Extra Wide Slots 1500W Black
Amazon Basics£25.86760 rev
Quest 4 Slice Black Toaster with Extra Wide Slots / 7 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage/Bagels Bread Crumpets
Quest£23.00136 rev
Tefal Black Collection 4 Slice Toaster 7 Browning Levels 1430W
Tefal£31.12198 rev
Trending
90-day click momentumHOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control
HOMILEC£17.243.2★
Tower ECOFORM 900W 4 Slice Toaster Made from Recycled Plastic 6 Browning Levels Independent Dial Controls Defrost/Reheat/Cancel Functions Self-Centring Function Black T20103BLK
Tower£31.454.1★
bella 4 Slice Toaster with Auto Shut Off Extra Wide Slots & Removable Crumb Tray Cancel Defrost & Reheat Function Toast Bread Bagel & Waffle BPA Free Stainless Steel & Black
BELLA£22.104.0★
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
Breville£30.804.0★
Morphy Richards Vector 4 Slice Toaster High Gloss Geometric Design Defrost and Reheat Variable Width Slots Removeable Crumb Tray Black 248131
Morphy Richards£31.414.5★
What buyers say about black toaster 4 slices
What buyers praise and complain about, mined from review topics.What buyers love
“Best toaster”
“Excellent value”
“quality appears sturdy”
“Convenient for families”
“it looks stylish”
“Good size for family”
“As described”
“Easy to clean”
“Cooks great and quick”
“Really efficient”
What buyers complain about
“only toasts one side of bread”
“1st one broke after 2 days”
“This is expensive for the quality as looks like many of the cheaper brands”
“A little big”
“Overpriced”
“Doesnt work efficiently”
“Uneven toasting”
“Does not heat up properly”
“Fire hazard”
“These buttons do nothing”
Top return reasons
Common questions
- Is black toaster 4 slices profitable to sell on Amazon United Kingdom?
- The niche generates £277K/yr across 39 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the black toaster 4 slices niche?
- 20 brands and 93 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in black toaster 4 slices?
- Top complaints mined from reviews: Toasting, Durability, Quality-Overall. The return rate is 2.8%.
- When does demand for black toaster 4 slices peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the black toaster 4 slices niche?
- Listings span £17.24–£56.43; the average listing price is £31.63 (sweet spot $15–$100). The average incumbent carries 2,548 reviews — the moat a new listing must climb.