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Black Tissue Paper

Fail

Prices span $1.61–$8.38, mostly outside the sweet spot, so Black Tissue Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£73K/yr69K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
68%top-5 click share · 15 brands · 20 sellers

Flapen Score

Black Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Black Tissue Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Tissue Paper 69K times last year and spent an estimated £73K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

23.2% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
23.2%
Market size, estimated
£73Ka year
Peak month
October2.3× the quietest month
Top search term
black tissue paper53K searches a year

02 · Price

A sale here is worth £4.54.

Listings sell for £4.54 on average, from £1.61 to £8.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.54 that is £2K to £3K a year per listing.

Average price
£4.54under the $15 to $100 sweet spot
Price range
£1.61–£8.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #83 within Paper & Paper Crafts. It carries 1,027 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
10.4%
Average rank
#83in Paper & Paper Crafts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,027per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

  • Jwssor26%
  • LZRinue22%
  • PLULON12%
  • Gadom7%
  • NEBURORA6%
  • Sabco5%

Demand

Black Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Black Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black tissue paper53K/yr
  • black tissue paper sheets11K/yr
  • tissue paper black4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tissue Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.08

Vastly overpriced

Adhesion/Stickiness50%−0.12

would not stick

Love

Quality-Overall25%+2.13

Excellent product

Great quality

Good quality

Thickness19%−0.01

Its nice and thick without being flimsy

Perfect thickness for wrapping without tearing

Good and thick, solid colour

Value For Money18%−0.08

Plenty for the money delivers quick thank you

Value for money

Great value

Color14%+1.06

Great black colour

True colour

The black is super dark and vivid

Gifting Purpose11%+0.82

this was perfect for my nieces death to her twenties gift

Great Item for Business packaging and Personal gifting

Return

0.4% Return rate 55% Fixable by listing

Size-Overall35%▃▃█▁▃▁
Color20%█▆▁▁█▁
Quality-Overall20%▁▃▁█▁▁
Thin15%█▄▁▁█▁
Thickness5%

FAQ

Common Black Tissue Paper questions

Answered from the same tracked data.