Is black tissue paper profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (42/100).

How competitive is the black tissue paper niche?

15 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in black tissue paper?

Top complaints mined from reviews: Value For Money, Adhesion/Stickiness. The return rate is 0.4%.

When does demand for black tissue paper peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the black tissue paper niche?

Listings span £1.61–£8.38; the average listing price is £4.54 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.

black tissue paper

Skip it

Prices mostly outside the sweet spot ($1.61–$8.38) — this niche doesn't clear our bar today.

Conversion

Incredible23.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good1,027.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£73K

£73K/yr · 69K searches

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.54

avg listing price — sweet spot $15–$100

Price range

Bad£1.61–£8.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, black tissue paper is a £73K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

black tissue paper market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £68K–£91K; units × avg price
Conversion rate: 23.2%
Avg BSR: #83
Page quality: 0%
Prime: 94%
Sponsored: 83%
Out of stock: 10.4%
Avg brand age: 34 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

Jwssor26%
LZRinue22%
PLULON12%
Gadom7%
NEBURORA6%
Sabco5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top black tissue paper search terms

black tissue paper53K/yr -12.2%20.3% conv.
black tissue paper sheets11K/yr -26.5%21.5% conv.
tissue paper black4K/yr -0.7%16.5% conv.

All search terms

Top black tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jwssor Black Tissue Paper 20sheets 20x14inch Wrapping Paper Black Gift Wrapping

Jwssor£3.234.6★67 rev

LZRinue 60 Sheets Black Tissue Paper 35 x 50 cm Gift Wrapping Crafts DIY Christmas Birthday Wedding Baby Shower

LZRinue£3.744.6★744 rev

60 Sheets Black Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 35 x 50cm Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor

PLULON£4.744.7★567 rev

Black Wrapping Paper Black Tissue Paper for Gift Bags 60 Sheets Gift Wrapping Paper 14 X 20 Inch for Gift Box Packing Wedding Birthday Baby Shower Party Festivals Decor

Gadom£3.494.4★53 rev

NEBURORA 120 Sheets Black Tissue Paper 35 x 50 cm Wrapping Bulk Wrap for Gift Bags Packaging Floral Filler Crafts Birthday Christmas Halloween Decor(Black)

NEBURORA£7.334.6★1,836 rev

Newest

by launch date

Premium Tissue Paper Sheets 50x75cm - Gift Wrap & Craft Paper Multi-Pack Vibrant Colours & Themed Mixes for Present Wrapping Hampers & Art Projects (5 Black 30 x 20 Inch)

floral supplies£2.9626 rev

4mo ago

Black Wrapping Paper Black Tissue Paper for Gift Bags 60 Sheets Gift Wrapping Paper 14 X 20 Inch for Gift Box Packing Wedding Birthday Baby Shower Party Festivals Decor

Gadom£3.4953 rev

11mo ago

Artmaxx Tissue Paper Black 50x70cm 30 Sheets Quality Tissue Paper for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts

Artmaxx£4.246 rev

1y ago

Black Tissue | 8 Sheets 50x70cm | 2 Packs Each with 4 Sheets Premium Quality Tissue | Biodegradable Packaging | Ideal for Gift Wrapping and Crafting

Deva Designs£3.3468 rev

1y ago

Jwssor Black Tissue Paper 20sheets 20x14inch Wrapping Paper Black Gift Wrapping

Jwssor£3.2367 rev

2y ago

What buyers say about black tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent product”

Thickness19%

“Its nice and thick without being flimsy”

Value For Money18%

“Plenty for the money delivers quick thank you”

Color14%

“Great black colour”

Gifting Purpose11%

“this was perfect for my nieces death to her twenties gift”

Advertised Vs Actual Product8%

“Just what I wanted”

Size-Overall4%

“decent size”

What buyers complain about

Value For Money50%

“Vastly overpriced”

Adhesion/Stickiness50%

“would not stick”

Top return reasons

Size-Overall35%

Color20%

Quality-Overall20%

Thin15%

Thickness5%

Functionality-Overall5%

Common questions

Is black tissue paper profitable to sell on Amazon United Kingdom?: The niche generates £73K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (42/100).
How competitive is the black tissue paper niche?: 15 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in black tissue paper?: Top complaints mined from reviews: Value For Money, Adhesion/Stickiness. The return rate is 0.4%.
When does demand for black tissue paper peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the black tissue paper niche?: Listings span £1.61–£8.38; the average listing price is £4.54 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.