black throw
Skip itPrices mostly outside the sweet spot ($5.51–$14.80) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Review moat
Bad6,367.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad£62K£62K/yr · 179K searches
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Price range
Bad£5.51–£14.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black throw is a £62K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black throw market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £59K–£78K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 67%
- Out of stock
- 5.5%
- Avg brand age
- 46 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
22
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
33%
- BEDELITE19%
- Exclusivo Mezcla14%
- Dreamscene12%
- Amazon Basics10%
- Aisbo7%
- EHC6%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -26.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top black throw search terms
- black throw48K/yr
- black blanket45K/yr
- black throws for sofa22K/yr
- black fleece blanket11K/yr
- black throws10K/yr
- black throw for bed11K/yr
- black sofa throw6K/yr
- black blanket throw7K/yr
- black bed throw5K/yr
- black fluffy blanket6K/yr
Top black throw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Black
BEDELITE£11.184.6★766 rev
Dreamscene Throws for Sofas Black Blanket Super Soft Warm Cosy Polar Fleece Blanket for Bed Settee Armchairs Lightweight Single Bed Throw 120 x 150cm
Dreamscene£5.514.1★10,001 rev
Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Black
Amazon Basics£8.294.5★773 rev
Exclusivo Mezcla Soft Striped Fleece Blanket Black Sofa Bed Throw
Exclusivo Mezcla£11.404.4★4,493 rev
Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Black
Exclusivo Mezcla£11.024.5★4,825 rev
Newest
by launch date
Tifschlaf Fleece Fluffy Throw Blanket - Black Single Bed Throw for Sofa Soft & Cosy Blanket for Couch 130x150cm
Tifschlaf£11.3020 rev
Sunshine Comforts Fleece Stripe Throw Blanket For Sofa - 100% Polyester Soft Cosy Warm Blankets For Bed Light Warm Soft Cute Throw For Women and Girls - Black Double (150X200CM)
Sunshine Comforts£7.8669 rev
Amazon Basics Reversible Sherpa Fleece Sofa Throw Blanket Soft Bed Throw 127 x 152 cm Black
Amazon Basics£10.41415 rev
Living Room Decor Home Black Throw Blanket Gifts for Women Men 127 x152 Soft Fluffy Fleece Flannel Cozy Fuzzy Plush Warm Minky Couch Bed Blanket Bedroom Spring Decor Black Gifts for Him Her
LANE LINEN£9.20208 rev
Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Black
Amazon Basics£8.29773 rev
Trending
90-day click momentumTifschlaf Fleece Fluffy Throw Blanket - Black Single Bed Throw for Sofa Soft & Cosy Blanket for Couch 130x150cm
Tifschlaf£11.304.6★
Aisbo Black Throws Blankets for Sofa - Single Fleece Fluffy Bed Throws for Sofas Soft Warm Fuzzy Blanket for Couch 130x150 cm
Aisbo£10.714.3★
Sunshine Comforts Fleece Stripe Throw Blanket For Sofa - 100% Polyester Soft Cosy Warm Blankets For Bed Light Warm Soft Cute Throw For Women and Girls - Black Double (150X200CM)
Sunshine Comforts£7.864.4★
Living Room Decor Home Black Throw Blanket Gifts for Women Men 127 x152 Soft Fluffy Fleece Flannel Cozy Fuzzy Plush Warm Minky Couch Bed Blanket Bedroom Spring Decor Black Gifts for Him Her
LANE LINEN£9.204.5★
EHC Waffle Cotton Woven Arm Chair Sofa Single Throw 1 Seater Chair/Sofa/Bed 127 x 152 cm Black
EHC£8.434.3★
What buyers say about black throw
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely and soft”
“warm, the quality is high and its super fluffy”
“Good quality”
“Comfortable”
“Value for money”
“Easy to snag”
“As described”
“Colour hasnt faded from washing”
“light weight”
“Great thickness and quality for price”
What buyers complain about
“Not the quality I expected”
“Not fit for purpose”
“Its not exactly thick”
“it was horrible covered in pieces of shards of wood”
“ok. thin”
“Nothing like advertised very thin”
Top return reasons
Common questions
- Is black throw profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the black throw niche?
- 18 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in black throw?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.9%.
- When does demand for black throw peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the black throw niche?
- Listings span £5.51–£14.80; the average listing price is £9.75 (sweet spot $15–$100). The average incumbent carries 6,368 reviews — the moat a new listing must climb.