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Black Throw

prices mostly outside the sweet spot ($5.51–$14.80) — Black Throw doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 16Growth 12Conversion 45Competition 61Returns 95Price range 0Avg price 31Brand share 72Review moat 24Quality gap 52
This niche Category average

Is Black Throw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Throw is a £62K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Black Throw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.9% over the last 90 days and 3.6% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr8K
Search volume / yr-26.9%179K
Conversion rate3.6%
Avg price£9.75

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers18 · 22
Top-5 product click share49%
Open market38%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement67%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews6,368

Top Black Throw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

33%

  • BEDELITE19%
  • Exclusivo Mezcla14%
  • Dreamscene12%
  • Amazon Basics10%
  • Aisbo7%
  • EHC6%

Black Throw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume179KCVR3.6%Products27Brands18Top 5 Brands62%OOS Rate5.5%Rating4.4★Reviews6,368Avg BSR#56
5K4KSpike '24Holiday '24Spike '25DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Top Black Throw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black throw48K/yr
  • black blanket45K/yr
  • black throws for sofa22K/yr
  • black fleece blanket11K/yr
  • black throws10K/yr
  • black throw for bed11K/yr
  • black sofa throw6K/yr
  • black blanket throw7K/yr
  • black bed throw5K/yr
  • black fluffy blanket6K/yr

What reviews say buyers love and hate about Black Throw

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Soft Feel33%

Lovely and soft

Warmth17%

warm, the quality is high and its super fluffy

Quality-Overall10%

Good quality

Comfort-Overall9%

Comfortable

Value For Money9%

Value for money

What buyers complain about

79% of reviews
Quality-Overall26%

Not the quality I expected

Size-Overall17%

Not fit for purpose

Thickness16%

Its not exactly thick

Wood Quality8%

it was horrible covered in pieces of shards of wood

Thin8%

ok. thin

Black Throw return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Quality-Overall
14%
3Thin
10%
4Color
7%
5Material Quality
7%

Common Black Throw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Throw 42/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -26.9% over the last 90 days.
Search demand for Black Throw on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.9× the quietest.