Black Throw
FailPrices span $5.51–$14.80, mostly outside the sweet spot, so Black Throw is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £62K/yr179K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 22 sellers
Flapen Score
Black Throw against its category
The dotted line is the Home & Garden average. Past it, Black Throw is stronger. Inside it, weaker.
Market
The Black Throw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Throw 179K times last year and spent an estimated £62K. The top 5 brands take 62% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £62Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- black throw48K searches a year
02 · Price
A sale here is worth £9.75.
Listings sell for £9.75 on average, from £5.51 to £14.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.75 that is £975 to £2K a year per listing.
- Average price
- £9.75under the $15 to $100 sweet spot
- Price range
- £5.51–£14.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £975–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #56 within Home Textiles. It carries 6,368 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 78%
- Out of stock, average day
- 5.5%
- Average rank
- #56in Home Textiles
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,368per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Black Throw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Black
- Price
- £11.18
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago

Dreamscene Throws for Sofas Black Blanket Super Soft Warm Cosy Polar Fleece Blanket for Bed Settee Armchairs Lightweight Single Bed Throw 120 x 150cm
- Price
- £5.51
- Rating
- 4.1/5
- Reviews
- 10,001
- Age
- 10y ago

Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Black
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 11mo ago

Exclusivo Mezcla Soft Striped Fleece Blanket Black Sofa Bed Throw
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 4,493
- Age
- 2y ago

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Black
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 4,825
- Age
- 3y ago
Trending
90-day click momentum
Tifschlaf Fleece Fluffy Throw Blanket - Black Single Bed Throw for Sofa Soft & Cosy Blanket for Couch 130x150cm
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Aisbo Black Throws Blankets for Sofa - Single Fleece Fluffy Bed Throws for Sofas Soft Warm Fuzzy Blanket for Couch 130x150 cm
- Price
- £10.71
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago

Sunshine Comforts Fleece Stripe Throw Blanket For Sofa - 100% Polyester Soft Cosy Warm Blankets For Bed Light Warm Soft Cute Throw For Women and Girls - Black Double (150X200CM)
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 11mo ago

Living Room Decor Home Black Throw Blanket Gifts for Women Men 127 x152 Soft Fluffy Fleece Flannel Cozy Fuzzy Plush Warm Minky Couch Bed Blanket Bedroom Spring Decor Black Gifts for Him Her
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 11mo ago

EHC Waffle Cotton Woven Arm Chair Sofa Single Throw 1 Seater Chair/Sofa/Bed 127 x 152 cm Black
- Price
- £8.43
- Rating
- 4.3/5
- Reviews
- 9,008
- Age
- 13y ago
Newest
by launch date
Tifschlaf Fleece Fluffy Throw Blanket - Black Single Bed Throw for Sofa Soft & Cosy Blanket for Couch 130x150cm
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Sunshine Comforts Fleece Stripe Throw Blanket For Sofa - 100% Polyester Soft Cosy Warm Blankets For Bed Light Warm Soft Cute Throw For Women and Girls - Black Double (150X200CM)
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 11mo ago

Amazon Basics Reversible Sherpa Fleece Sofa Throw Blanket Soft Bed Throw 127 x 152 cm Black
- Price
- £10.41
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 11mo ago

Living Room Decor Home Black Throw Blanket Gifts for Women Men 127 x152 Soft Fluffy Fleece Flannel Cozy Fuzzy Plush Warm Minky Couch Bed Blanket Bedroom Spring Decor Black Gifts for Him Her
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 11mo ago

Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Black
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
22
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
33%
- BEDELITE19%
- Exclusivo Mezcla14%
- Dreamscene12%
- Amazon Basics10%
- Aisbo7%
- EHC6%
Demand
Black Throw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Black Throw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black throw48K/yr
- black blanket45K/yr
- black throws for sofa22K/yr
- black fleece blanket11K/yr
- black throws10K/yr
- black throw for bed11K/yr
- black sofa throw6K/yr
- black blanket throw7K/yr
- black bed throw5K/yr
- black fluffy blanket6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Throw
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the quality I expected
Product quality/performance lacking
Quality terrible and then, even though I only paid £6.99 for it, they want £2.73 to pay for a return
Not fit for purpose
it is a bit small
A little smaller than a single bed
Its not exactly thick
thin and not easy to keep on leather sofa's
The blanket is thin and light weight
it was horrible covered in pieces of shards of wood
ok. thin
Love
Lovely and soft
silky soft
Soft against skin
warm, the quality is high and its super fluffy
Nice and warm
Warm, good size for wrapping yourself up in should you want to and very comfy
Good quality
warm, the quality is high and its super fluffy
Happy with quality 10/10
Comfortable
Purchased to cover a sofa so its more comfortable
Excellent cosy throw
Value for money
Good value for money
Good price for product
Return
0.9% Return rate 52% Fixable by listing
Not fit for purpose
it is a bit small
A little smaller than a single bed
Not the quality I expected
Product quality/performance lacking
Quality terrible and then, even though I only paid £6.99 for it, they want £2.73 to pay for a return
ok. thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Throw questions
Answered from the same tracked data.









