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Black Throw

Fail

Prices span $5.51–$14.80, mostly outside the sweet spot, so Black Throw is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£62K/yr179K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
49%top-5 click share · 18 brands · 22 sellers

Flapen Score

Black Throw against its category

The dotted line is the Home & Garden average. Past it, Black Throw is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Throw 179K times last year and spent an estimated £62K. The top 5 brands take 62% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
3.6%
Market size, estimated
£62Ka year
Peak month
November1.9× the quietest month
Top search term
black throw48K searches a year

02 · Price

A sale here is worth £9.75.

Listings sell for £9.75 on average, from £5.51 to £14.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.75 that is £975 to £2K a year per listing.

Average price
£9.75under the $15 to $100 sweet spot
Price range
£5.51–£14.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£975–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #56 within Home Textiles. It carries 6,368 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
5.5%
Average rank
#56in Home Textiles
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,368per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Black Throw products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

33%

  • BEDELITE19%
  • Exclusivo Mezcla14%
  • Dreamscene12%
  • Amazon Basics10%
  • Aisbo7%
  • EHC6%

Demand

Black Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Black Throw search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black throw48K/yr
  • black blanket45K/yr
  • black throws for sofa22K/yr
  • black fleece blanket11K/yr
  • black throws10K/yr
  • black throw for bed11K/yr
  • black sofa throw6K/yr
  • black blanket throw7K/yr
  • black bed throw5K/yr
  • black fluffy blanket6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Throw

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Soft Feel”
26%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Not the quality I expected”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Throw questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data