Black Throw
FailPrices span $5.51–$14.80, mostly outside the sweet spot, so Black Throw is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £62K/yr179K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 22 sellers
Flapen Score
Black Throw against its category
The dotted line is the Home & Garden average. Past it, Black Throw is stronger. Inside it, weaker.
Market
The Black Throw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Throw 179K times last year and spent an estimated £62K. The top 5 brands take 62% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £62Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- black throw48K searches a year
02 · Price
A sale here is worth £9.75.
Listings sell for £9.75 on average, from £5.51 to £14.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.75 that is £975 to £2K a year per listing.
- Average price
- £9.75under the $15 to $100 sweet spot
- Price range
- £5.51–£14.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £975–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #56 within Home Textiles. It carries 6,368 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 78%
- Out of stock, average day
- 5.5%
- Average rank
- #56in Home Textiles
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,368per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Black Throw products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Black
- Price
- £11.18
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago

Dreamscene Throws for Sofas Black Blanket Super Soft Warm Cosy Polar Fleece Blanket for Bed Settee Armchairs Lightweight Single Bed Throw 120 x 150cm
- Price
- £5.51
- Rating
- 4.1/5
- Reviews
- 10,001
- Age
- 10y ago

Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Black
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 11mo ago

Exclusivo Mezcla Soft Striped Fleece Blanket Black Sofa Bed Throw
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 4,493
- Age
- 2y ago

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Black
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 4,825
- Age
- 3y ago
Trending
estimated 90-day click momentum
Tifschlaf Fleece Fluffy Throw Blanket - Black Single Bed Throw for Sofa Soft & Cosy Blanket for Couch 130x150cm
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Aisbo Black Throws Blankets for Sofa - Single Fleece Fluffy Bed Throws for Sofas Soft Warm Fuzzy Blanket for Couch 130x150 cm
- Price
- £10.71
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago

Sunshine Comforts Fleece Stripe Throw Blanket For Sofa - 100% Polyester Soft Cosy Warm Blankets For Bed Light Warm Soft Cute Throw For Women and Girls - Black Double (150X200CM)
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 11mo ago

Living Room Decor Home Black Throw Blanket Gifts for Women Men 127 x152 Soft Fluffy Fleece Flannel Cozy Fuzzy Plush Warm Minky Couch Bed Blanket Bedroom Spring Decor Black Gifts for Him Her
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 11mo ago

EHC Waffle Cotton Woven Arm Chair Sofa Single Throw 1 Seater Chair/Sofa/Bed 127 x 152 cm Black
- Price
- £8.43
- Rating
- 4.3/5
- Reviews
- 9,008
- Age
- 13y ago
Newest
by launch date
Tifschlaf Fleece Fluffy Throw Blanket - Black Single Bed Throw for Sofa Soft & Cosy Blanket for Couch 130x150cm
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Sunshine Comforts Fleece Stripe Throw Blanket For Sofa - 100% Polyester Soft Cosy Warm Blankets For Bed Light Warm Soft Cute Throw For Women and Girls - Black Double (150X200CM)
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 11mo ago

Amazon Basics Reversible Sherpa Fleece Sofa Throw Blanket Soft Bed Throw 127 x 152 cm Black
- Price
- £10.41
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 11mo ago

Living Room Decor Home Black Throw Blanket Gifts for Women Men 127 x152 Soft Fluffy Fleece Flannel Cozy Fuzzy Plush Warm Minky Couch Bed Blanket Bedroom Spring Decor Black Gifts for Him Her
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 11mo ago

Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Black
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
22
Est. top-5 brand share
62%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 93%
Open market
33%
- BEDELITE19%
- Exclusivo Mezcla14%
- Dreamscene12%
- Amazon Basics10%
- Aisbo7%
- EHC6%
Demand
Black Throw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Black Throw search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black throw48K/yr
- black blanket45K/yr
- black throws for sofa22K/yr
- black fleece blanket11K/yr
- black throws10K/yr
- black throw for bed11K/yr
- black sofa throw6K/yr
- black blanket throw7K/yr
- black bed throw5K/yr
- black fluffy blanket6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Throw
We read the reviews and the return reasons for every product selling here.
“Not the quality I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Throw questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









