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Black Throw

Fail

Prices span $5.51–$14.80, mostly outside the sweet spot, so Black Throw is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£62K/yr179K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
49%top-5 click share · 18 brands · 22 sellers

Flapen Score

Black Throw against its category

The dotted line is the Home & Garden average. Past it, Black Throw is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Throw 179K times last year and spent an estimated £62K. The top 5 brands take 62% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
3.6%
Market size, estimated
£62Ka year
Peak month
November1.9× the quietest month
Top search term
black throw48K searches a year

02 · Price

A sale here is worth £9.75.

Listings sell for £9.75 on average, from £5.51 to £14.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.75 that is £975 to £2K a year per listing.

Average price
£9.75under the $15 to $100 sweet spot
Price range
£5.51–£14.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£975–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #56 within Home Textiles. It carries 6,368 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
5.5%
Average rank
#56in Home Textiles
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,368per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Black Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

33%

  • BEDELITE19%
  • Exclusivo Mezcla14%
  • Dreamscene12%
  • Amazon Basics10%
  • Aisbo7%
  • EHC6%

Demand

Black Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Black Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black throw48K/yr
  • black blanket45K/yr
  • black throws for sofa22K/yr
  • black fleece blanket11K/yr
  • black throws10K/yr
  • black throw for bed11K/yr
  • black sofa throw6K/yr
  • black blanket throw7K/yr
  • black bed throw5K/yr
  • black fluffy blanket6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.15

Not the quality I expected

Product quality/performance lacking

Quality terrible and then, even though I only paid £6.99 for it, they want £2.73 to pay for a return

Size-Overall17%−0.08

Not fit for purpose

it is a bit small

A little smaller than a single bed

Thickness16%−0.07

Its not exactly thick

thin and not easy to keep on leather sofa's

The blanket is thin and light weight

Wood Quality8%−0.06

it was horrible covered in pieces of shards of wood

Thin8%+0.36

ok. thin

Love

Soft Feel33%

Lovely and soft

silky soft

Soft against skin

Warmth17%+1.41

warm, the quality is high and its super fluffy

Nice and warm

Warm, good size for wrapping yourself up in should you want to and very comfy

Quality-Overall10%−0.15

Good quality

warm, the quality is high and its super fluffy

Happy with quality 10/10

Comfort-Overall9%+0.74

Comfortable

Purchased to cover a sofa so its more comfortable

Excellent cosy throw

Value For Money9%+0.82

Value for money

Good value for money

Good price for product

Return

0.9% Return rate 52% Fixable by listing

Size-Overall42%▆▄▂█▅▇

Not fit for purpose

it is a bit small

A little smaller than a single bed

Quality-Overall14%█▄▇▄▃▇

Not the quality I expected

Product quality/performance lacking

Quality terrible and then, even though I only paid £6.99 for it, they want £2.73 to pay for a return

Thin10%▃█▄▃▅▅

ok. thin

Color7%█▆▂▂▂▁
Material Quality7%▁▃█▃▄▁

FAQ

Common Black Throw questions

Answered from the same tracked data.