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Black Thread

Maybe

Buyers convert on 21.7% of searches. But prices span $1.19–$8.61, mostly outside the sweet spot, so Black Thread is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£80K/yr101K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
50%top-5 click share · 16 brands · 89 sellers

Flapen Score

Black Thread against its category

The dotted line is the Home & Garden average. Past it, Black Thread is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Thread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Thread 101K times last year and spent an estimated £80K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

21.7% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
21.7%
Market size, estimated
£80Ka year
Peak month
November1.4× the quietest month
Top search term
black thread34K searches a year

02 · Price

A sale here is worth £3.65.

Listings sell for £3.65 on average, from £1.19 to £8.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £3.65 that is £3K to £4K a year per listing.

Average price
£3.65under the $15 to $100 sweet spot
Price range
£1.19–£8.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Art & Craft Supplies. It carries 1,767 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#184in Art & Craft Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,767per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

89

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

21%

  • Gütermann26%
  • KORBOND21%
  • Fogcosy11%
  • Uskerb8%
  • Fizzix7%
  • D.A.Y. Republic5%

Demand

Black Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black thread34K/yr
  • black cotton thread28K/yr
  • black thread for sewing21K/yr
  • black sewing thread14K/yr
  • black sewing machine thread4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Thread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.11

Bad quality

Not quality, breaks easily

are cheaply made

Size-Overall17%−0.07

The case is not fit for purpose

Larger than I expected

Very small

Durability10%−0.04

Keeps breakjbg

I dont expect them to last

Breaks easily

Strength7%−0.04

No strong at all

Rubbish

It's not the strongest

Ease Of Use5%

Can't get a start to use on this

Almost impossible to work with

Love

Value For Money30%+2.32

Great value for money

Excellent value

Good price

Quality-Overall13%−0.11

really great product as there are so many different items in the kit

Awesome variety

Excellent quality

Stitch/Finish/Polish11%+0.70

Decent thread for hand sewing stuff

Nice little sewing kit

This is a fab little sewing repair kit with everything you need in a small zip up wallet

Advertised Vs Actual Product7%+0.44

Just what needed

Exactly as pictured & described

As described

Portability7%+0.55

Handy

Great portable product

Nice and Portable

Return

0.2% Return rate 62% Fixable by listing

Size-Overall26%▆▃█▂▅▄

The case is not fit for purpose

Larger than I expected

Very small

Color26%▁▁▁█▁▁
Quality-Overall11%▄█▁▃▅▁

Bad quality

Not quality, breaks easily

are cheaply made

Defective Material/Parts6%▆█▁▂▁▁
Advertised Vs Actual Product4%▅▁▂▁▁█

FAQ

Common Black Thread questions

Answered from the same tracked data.