Black Thread
MaybeBuyers convert on 21.7% of searches. But prices span $1.19–$8.61, mostly outside the sweet spot, so Black Thread is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £80K/yr101K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 89 sellers
Flapen Score
Black Thread against its category
The dotted line is the Home & Garden average. Past it, Black Thread is stronger. Inside it, weaker.
Market
The Black Thread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Thread 101K times last year and spent an estimated £80K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
21.7% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 21.7%
- Market size, estimated
- £80Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- black thread34K searches a year
02 · Price
A sale here is worth £3.65.
Listings sell for £3.65 on average, from £1.19 to £8.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £3.65 that is £3K to £4K a year per listing.
- Average price
- £3.65under the $15 to $100 sweet spot
- Price range
- £1.19–£8.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Art & Craft Supplies. It carries 1,767 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #184in Art & Craft Supplies
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,767per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Black Thread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gutermann Sew-All Thread Polyester Black 100 m
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 2,196
- Age
- 17y ago

Fogcosy 2 Pcs Black Polyester Sewing Thread - 110 Yards Each Universal for Machine and Hand Sewing Ideal for All Materials and Fabrics
- Price
- £3.92
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 1y ago

Korbond Sewing Thread - Black - 160m - Polyester - Hand and Sewing Machine Sewing
- Price
- £1.25
- Rating
- 4.5/5
- Reviews
- 3,556
- Age
- 4y ago

Gutermann Natural Cotton Sewing Thread 100m Black 5201 - Each
- Price
- £3.73
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 10y ago

500m Sewing Thread Strong Multipurpose General Application Thread for Clothes Attaching Buttons Repairs Sewing Machines and Arts and Crafts (1pc Black Spool)
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 852
- Age
- 1y ago
Trending
90-day click momentum
2 Pcs Black Polyester Sewing Thread - 110 Yards Each Universal for Machine and Hand Sewing Ideal for All Materials and Fabrics
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2mo ago

Korbond Sewing Thread - Black - 160m - Polyester - Hand and Sewing Machine Sewing
- Price
- £1.25
- Rating
- 4.5/5
- Reviews
- 3,556
- Age
- 4y ago

2-Pack High-Strength Black Polyester Sewing Thread 100m Each for Hand & Machine Stitching on All Fabric Types
- Price
- £2.57
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 9mo ago

Stiverse 2 Pcs Black Sewing Thread 1000 Yard Polyester Thread
- Price
- £5.67
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago

2X 100m Gutermann Sew-All Polyester Thread for Hand or Machine Sewing Black Bundled by GetInStyle Shop
- Price
- £5.67
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 11mo ago
Newest
by launch date
2 Pcs Black Polyester Sewing Thread - 110 Yards Each Universal for Machine and Hand Sewing Ideal for All Materials and Fabrics
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2mo ago

2-Pack High-Strength Black Polyester Sewing Thread 100m Each for Hand & Machine Stitching on All Fabric Types
- Price
- £2.57
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 9mo ago

JOYVOX 2PCS Strong Polyester Pro Sewing Thread Polyester Sew-All Thread - Black 100m Length Universal for Machine and Hand Sewing
- Price
- £2.24
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 11mo ago

2X 100m Gutermann Sew-All Polyester Thread for Hand or Machine Sewing Black Bundled by GetInStyle Shop
- Price
- £5.67
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 11mo ago

2PCS Strong Polyester Pro Sewing Thread Black High Tensile Thread Spools for Hand & Machine Sewing Durable Polyester Threads for Garments Crafts & Repairs
- Price
- £2.34
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
89
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
21%
- Gütermann26%
- KORBOND21%
- Fogcosy11%
- Uskerb8%
- Fizzix7%
- D.A.Y. Republic5%
Demand
Black Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Black Thread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black thread34K/yr
- black cotton thread28K/yr
- black thread for sewing21K/yr
- black sewing thread14K/yr
- black sewing machine thread4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Thread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Not quality, breaks easily
are cheaply made
The case is not fit for purpose
Larger than I expected
Very small
Keeps breakjbg
I dont expect them to last
Breaks easily
No strong at all
Rubbish
It's not the strongest
Can't get a start to use on this
Almost impossible to work with
Love
Great value for money
Excellent value
Good price
really great product as there are so many different items in the kit
Awesome variety
Excellent quality
Decent thread for hand sewing stuff
Nice little sewing kit
This is a fab little sewing repair kit with everything you need in a small zip up wallet
Just what needed
Exactly as pictured & described
As described
Handy
Great portable product
Nice and Portable
Return
0.2% Return rate 62% Fixable by listing
The case is not fit for purpose
Larger than I expected
Very small
Bad quality
Not quality, breaks easily
are cheaply made
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Thread questions
Answered from the same tracked data.









