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Black Tea Towels

Fail

Prices span $4.56–$12.69, mostly outside the sweet spot, so Black Tea Towels is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£57K/yr88K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
53%top-5 click share · 18 brands · 32 sellers

Flapen Score

Black Tea Towels against its category

The dotted line is the Home & Garden average. Past it, Black Tea Towels is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tea Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Tea Towels 88K times last year and spent an estimated £57K. The top 5 brands take 65% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
7.4%
Market size, estimated
£57Ka year
Peak month
January1.6× the quietest month
Top search term
black tea towels52K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £4.56 to £12.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.71 that is £2K to £4K a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£4.56–£12.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #100 within Bathroom. It carries 5,762 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
79%
Out of stock, average day
16.8%
Average rank
#100in Bathroom
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,762per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Black Tea Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

32

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

28%

  • LIXURIATE20%
  • VIVOTE18%
  • beSunshine10%
  • samsto9%
  • Encasa XO9%
  • Olivia Rocco7%

Demand

Black Tea Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Black Tea Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black tea towels52K/yr
  • tea towels black11K/yr
  • black tea towels for kitchen9K/yr
  • black and white tea towels8K/yr
  • black tea towel4K/yr
  • black kitchen towels3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tea Towels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+2.21

Bad quality after washing

Poor quality inspection

Average Quality

Thickness11%−0.16

Thin

thin material

Paper thin and poor quality

Absorbency8%+0.05

Not absorbent

Poor Absorbency: Instead of soaking up water, these towels seem to just push the moisture around the pots and pans

Does not absorb a drop

Size-Overall7%

Not fit for purpose

they are really narrow

small size

Color5%

Not the right colour - blue not black

Navy and black, not grey

they were supposed to be grey and black

Love

Quality-Overall32%+2.21

Look good, great for the kitchen

No complaints

Beautiful quality

Value For Money11%+1.47

Good price

Great value for money

Excellent value

Absorbency8%+0.05

They are absorbent

Super absorbent

good absorbent towels

Color5%

great value good colour good product

the colours look nice too

I love the black

Advertised Vs Actual Product4%

does the job

Exactly what I wanted

Lovely and just as expected

Return

0.5% Return rate 24% Fixable by listing

Thin21%▆▆█▅▆▇
Quality-Overall20%███▇▇█

Bad quality after washing

Poor quality inspection

Average Quality

Material Quality11%▅▇█▆▅▇

Really thin material

Not the best material

Not the usually material

Color9%▄▁▃███

Not the right colour - blue not black

Navy and black, not grey

they were supposed to be grey and black

Size-Overall8%▇▃▃▅█▅

Not fit for purpose

they are really narrow

small size

FAQ

Common Black Tea Towels questions

Answered from the same tracked data.