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Black Table Cloth Party

Fail

Prices span $1.64–$14.02, mostly outside the sweet spot, so Black Table Cloth Party is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£16K/yr24K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
46%top-5 click share · 23 brands · 44 sellers

Flapen Score

Black Table Cloth Party against its category

The dotted line is the Home & Garden average. Past it, Black Table Cloth Party is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Table Cloth Party market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Table Cloth Party 24K times last year and spent an estimated £16K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
10.0%
Market size, estimated
£16Ka year
Peak month
October2.2× the quietest month
Top search term
black table cover9K searches a year

02 · Price

A sale here is worth £6.85.

Listings sell for £6.85 on average, from £1.64 to £14.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £6.85 that is £0 to £685 a year per listing.

Average price
£6.85under the $15 to $100 sweet spot
Price range
£1.64–£14.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£685
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #131 within Party Supplies. It carries 2,685 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
84%
Out of stock, average day
6.4%
Average rank
#131in Party Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,685per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Table Cloth Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£808£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

44

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

46%

Top 20: 87%

Open market

32%

  • SOL29%
  • Pureegg12%
  • Utopia Kitchen9%
  • ELECLAND8%
  • Unique6%
  • GFCC5%

Demand

Black Table Cloth Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Black Table Cloth Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black table cover9K/yr
  • black paper table cloth5K/yr
  • black disposable table cloth4K/yr
  • black plastic table cloth2K/yr
  • black table cloth party3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Table Cloth Party

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.07

Cheap

Cheap crap

Not good quality

Material Quality18%−0.14

Great item, be careful as material that could catch

cheap and nasty table cloth

Very thin material

Size-Overall15%+1.40

too big

Only ONE tiny (90x90cm)

They were VERY VERY BIG

Thickness10%−0.04

Quite thin

Not thick or good quality

Very very thin

Thin5%−0.04

Very thin aswel

Love

Quality-Overall35%−0.07

everyday quality for party

Decent quality

Good product

Size-Overall10%+1.40

Perfect fit

Very easy to fit over table

fits well

Value For Money10%−0.02

I cant complain too much as it was cheap as hell

Really good item and value

Very adequate for price

Stretchability/Expandability/Elasticity10%+1.15

Quality stretchy table cloth

Amazing and stretchy

These stretchy spandex cloths are great

Washability7%+0.99

Easy to wash

Easy to put on and washable

I can wash them

Return

1.1% Return rate 34% Fixable by listing

Size-Overall23%█▇▇▆█▆

too big

Only ONE tiny (90x90cm)

They were VERY VERY BIG

Quality-Overall20%▆▇▆▄▃█

Cheap

Cheap crap

Not good quality

Material Quality16%▃▄█▃▆▅

Great item, be careful as material that could catch

cheap and nasty table cloth

Very thin material

Thin15%▅▆▄█▅▆

Very thin aswel

Bin Capacity5%▄▃▁▆█▃

FAQ

Common Black Table Cloth Party questions

Answered from the same tracked data.