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Black Table Cloth

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -7.0% this quarter, so Black Table Cloth is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£163K/yr193K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
44%top-5 click share · 21 brands · 40 sellers

Flapen Score

Black Table Cloth against its category

The dotted line is the Home & Garden average. Past it, Black Table Cloth is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Table Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Table Cloth 193K times last year and spent an estimated £163K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
9.2%
Market size, estimated
£163Ka year
Peak month
October1.9× the quietest month
Top search term
black table cloths54K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £1.64 to £29.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £9.18 that is £5K to £7K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£1.64–£29.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #96 within Party Supplies. It carries 2,085 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
77%
Out of stock, average day
1.3%
Average rank
#96in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,085per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black Table Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

40

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

44%

Top 20: 89%

Open market

27%

  • Pureegg19%
  • Utopia Kitchen19%
  • ELECLAND14%
  • SOL12%
  • Flgef5%
  • WedDecor4%

Demand

Black Table Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Black Table Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black table cloths54K/yr
  • black table cloth63K/yr
  • black tablecloth27K/yr
  • black table cloths disposable8K/yr
  • black table cover9K/yr
  • table cloth black7K/yr
  • black paper table cloth5K/yr
  • black disposable table cloth4K/yr
  • black table cloths fabric3K/yr
  • large black table cloth3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Table Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.09

Not good quality

Cheap crap

Looks abit cheap

Material Quality15%−0.09

Great item, be careful as material that could catch

cheap and nasty table cloth

Very thin material

Size-Overall14%+1.37

Absolutely huge

Only ONE tiny (90x90cm)

too big

Thickness8%−0.04

Quite thin

Not thick or good quality

Very very thin

Color7%−0.05

So much dye came out of these it ruined my printing

The black dye used for these tablecloths is not colour fast

Love

Quality-Overall32%−0.09

everyday quality for party

Nice quality for a party table

Decent quality

Size-Overall13%+1.37

Fits perfect

Very easy to fit over table

Excellent large cloths

Value For Money11%+0.29

Very adequate for price

Excellent Quality for price

Good value for money

Washability8%+0.93

Easy to wash

Washed well so hopefully they will last

Easy to put on and washable

Stretchability/Expandability/Elasticity6%+0.72

Quality stretchy table cloth

Amazing and stretchy

These stretchy spandex cloths are great

Return

1.2% Return rate 35% Fixable by listing

Size-Overall25%▆▆▄▄█▆

Absolutely huge

Only ONE tiny (90x90cm)

too big

Quality-Overall21%▇▄█▆▃▇

Not good quality

Cheap crap

Looks abit cheap

Material Quality17%▄▅█▃▅▅

Great item, be careful as material that could catch

cheap and nasty table cloth

Very thin material

Thin13%▆█▄█▆▆

Very thin aswel

Color6%█▇▄▆▁▂

So much dye came out of these it ruined my printing

The black dye used for these tablecloths is not colour fast

FAQ

Common Black Table Cloth questions

Answered from the same tracked data.