Skip to content

Black Table Cloth

Black Table Cloth shows low returns (1.2%), but soft demand (-7.0% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 34Growth 22Conversion 84Competition 69Returns 91Price range 52Avg price 26Brand share 60Review moat 44Quality gap 67
This niche Category average

Is Black Table Cloth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Table Cloth is a £163K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Black Table Cloth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.0% over the last 90 days and 9.2% of searches end in a purchase.

£163K

revenue / yr

Units sold / yr25K
Search volume / yr-7.0%193K
Conversion rate9.2%
Avg price£9.18

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers21 · 40
Top-5 product click share44%
Open market31%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement97%
New entrants (1y)7· 1 succeeded
Avg rating4.3★
Avg reviews2,085

Top Black Table Cloth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

40

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

44%

Top 20: 89%

Open market

27%

  • Pureegg19%
  • Utopia Kitchen19%
  • ELECLAND14%
  • SOL12%
  • Flgef5%
  • WedDecor4%

Black Table Cloth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume193KCVR9.2%Products31Brands21Top 5 Brands69%OOS Rate1.3%Rating4.3★Reviews2,085Avg BSR#96
7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Top Black Table Cloth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black table cloths54K/yr
  • black table cloth63K/yr
  • black tablecloth27K/yr
  • black table cloths disposable8K/yr
  • black table cover9K/yr
  • table cloth black7K/yr
  • black paper table cloth5K/yr
  • black disposable table cloth4K/yr
  • black table cloths fabric3K/yr
  • large black table cloth3K/yr

What reviews say buyers love and hate about Black Table Cloth

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall32%

everyday quality for party

Size-Overall13%

Fits perfect

Value For Money11%

Very adequate for price

Washability8%

Easy to wash

Stretchability/Expandability/Elasticity6%

Quality stretchy table cloth

What buyers complain about

86% of reviews
Quality-Overall30%

Not good quality

Material Quality15%

Great item, be careful as material that could catch

Size-Overall14%

Absolutely huge

Thickness8%

Quite thin

Color7%

So much dye came out of these it ruined my printing

Black Table Cloth return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Quality-Overall
21%
3Material Quality
17%
4Thin
13%
5Color
6%

Common Black Table Cloth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Table Cloth 55/100 on Amazon United Kingdom — Worth a look. The niche generates £163K/yr across 31 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -7.0% over the last 90 days.
Search demand for Black Table Cloth on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 1.9× the quietest.