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Black Sunflower Seeds for Birds

Fail

Shoppers spend an estimated $53K a year here, so Black Sunflower Seeds for Birds is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£53K/yr28K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
71%top-5 click share · 10 brands · 12 sellers

Flapen Score

Black Sunflower Seeds for Birds against its category

The dotted line is the Home & Garden average. Past it, Black Sunflower Seeds for Birds is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Sunflower Seeds for Birds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Sunflower Seeds for Birds 28K times last year and spent an estimated £53K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
14.8%
Market size, estimated
£53Ka year
Top search term
black sunflower seeds for birds18K searches a year

02 · Price

A sale here is worth £12.83.

Listings sell for £12.83 on average, from £2.37 to £29.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.83 that is £3K to £6K a year per listing.

Average price
£12.83under the $15 to $100 sweet spot
Price range
£2.37–£29.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Bird & Wildlife Care. It carries 579 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#195in Bird & Wildlife Care
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Black Sunflower Seeds for Birds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

8%

  • Extra Select49%
  • Hungry Wings13%
  • Leagrams13%
  • Garden Ting8%
  • Weterton Feeds5%
  • Happy Wings5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Black Sunflower Seeds for Birds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Black Sunflower Seeds for Birds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black sunflower seeds for birds18K/yr
  • black sunflower seeds8K/yr
  • black oil sunflower seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Sunflower Seeds for Birds

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Came in unbranded square tub not the usual Select quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Sunflower Seeds for Birds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data