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Black Sunflower Seeds for Birds

Fail

Shoppers spend only $53K a year here, so Black Sunflower Seeds for Birds is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£53K/yr28K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
71%top-5 click share · 10 brands · 12 sellers

Flapen Score

Black Sunflower Seeds for Birds against its category

The dotted line is the Home & Garden average. Past it, Black Sunflower Seeds for Birds is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Sunflower Seeds for Birds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Sunflower Seeds for Birds 28K times last year and spent an estimated £53K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
14.8%
Market size, estimated
£53Ka year
Top search term
black sunflower seeds for birds18K searches a year

02 · Price

A sale here is worth £12.83.

Listings sell for £12.83 on average, from £2.37 to £29.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.83 that is £3K to £6K a year per listing.

Average price
£12.83under the $15 to $100 sweet spot
Price range
£2.37–£29.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Bird & Wildlife Care. It carries 579 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#195in Bird & Wildlife Care
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Black Sunflower Seeds for Birds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Extra Select49%
  • Hungry Wings13%
  • Leagrams13%
  • Garden Ting8%
  • Weterton Feeds5%
  • Happy Wings5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Black Sunflower Seeds for Birds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Black Sunflower Seeds for Birds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black sunflower seeds for birds18K/yr
  • black sunflower seeds8K/yr
  • black oil sunflower seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Sunflower Seeds for Birds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.13

Came in unbranded square tub not the usual Select quality

Not the best

Not great quality

Size-Overall6%−0.04

Not big enough

Thickness6%−0.03

Tiny thin seeds with hardly anything inside

Contamination6%−0.03

Contained a large amount of stalks and rubbish

Defective Material/Parts6%−0.03

both cases damaged goods

Love

Quality-Overall29%−0.13

The appearance is good

Overall, very good seeds

Good Quality

Pet Friendly25%

Wild birds love these in my garden

squirrels love this

My birds love it

Value For Money19%+1.26

Best value

Good value

Great value for money

Advertised Vs Actual Product8%−0.03

Item as advertised

Exactly as described

Exactly what I ordered

Ease Of Use5%+0.58

Easily managed from packet

It is easy to open

Also makes scooping the seed out and in to a feeder super easy and mess free

FAQ

Common Black Sunflower Seeds for Birds questions

Answered from the same tracked data.