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Black Straws

Fail

Prices span $2.95–$10.70, mostly outside the sweet spot, so Black Straws is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£20K/yr21K searches / yr
90-day growth
+39.0%search demand this quarter
Competition
88%top-5 click share · 7 brands · 21 sellers

Flapen Score

Black Straws against its category

The dotted line is the Home & Garden average. Past it, Black Straws is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Straws market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Straws 21K times last year and spent an estimated £20K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

20.3% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+39.0%
Conversion, latest week
20.3%
Market size, estimated
£20Ka year
Top search term
black straws17K searches a year

02 · Price

A sale here is worth £4.67.

Listings sell for £4.67 on average, from £2.95 to £10.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £4.67 that is £1K to £2K a year per listing.

Average price
£4.67under the $15 to $100 sweet spot
Price range
£2.95–£10.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Disposable Tableware. It carries 987 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Disposable Tableware
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
987per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Straws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

2%

  • Beaumont41%
  • The Cheeky Panda24%
  • Caterpack Enviro Range14%
  • Healthy Home12%
  • Vicloon4%
  • Intrinsic Paper Straws3%
  • Open — no brand owns it (1 brand, 2%)

Reviews and returns

What reviews say buyers love and hate about Black Straws

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.06

No any explanation for size too small

Personally not a fan of the size of them

Durability21%−0.10

Unless you drink super fast, these things won't last a drink

now nowhere near as durable

Color Fading/Discoloration14%−0.06

The black colouring comes off on your hands / lips

Hard Feel14%−0.06

get soft really quickly will definitely not be buying these again

Moist/Dry14%−0.06

go soggy very quickly

Soggy straws

Love

Value For Money37%+3.49

Decent for the price

Best Price

Value for money

Strength19%+0.32

Sturdy

Really strong straws very pleased

Strong

Advertised Vs Actual Product13%+0.42

Item is as described

Just what I need

Just what I expected

Quality-Overall9%+0.02

Nice quality straws

Good quality

Good quality, stays solid throughout use

Size-Overall7%−0.06

Perfect size

Perfect Cocktail Size

Return

0.1% Return rate 69% Fixable by listing

Size-Overall61%▁▅▇█▇▆

No any explanation for size too small

Personally not a fan of the size of them

Smell8%▁▁▁▁▇█
Thickness5%▁█▁▁▁▁
Functionality-Overall4%█▁▁▁▁▁
Strength4%▁▁▁▁▇█

FAQ

Common Black Straws questions

Answered from the same tracked data.