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Black Storage Box

Fail

Demand is soft, at -15.8% this quarter, so Black Storage Box is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£79K/yr221K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
43%top-5 click share · 17 brands · 45 sellers

Flapen Score

Black Storage Box against its category

The dotted line is the Home & Garden average. Past it, Black Storage Box is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Storage Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Storage Box 221K times last year and spent an estimated £79K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
2.3%
Market size, estimated
£79Ka year
Peak month
January1.5× the quietest month
Top search term
black storage box71K searches a year

02 · Price

A sale here is worth £15.55.

Listings sell for £15.55 on average, from £8.38 to £35.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.55 that is £0 to £2K a year per listing.

Average price
£15.55inside the $15 to $100 sweet spot
Price range
£8.38–£35.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #230 within Storage & Organisation. It carries 5,782 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
61%
Out of stock, average day
7.5%
Average rank
#230in Storage & Organisation
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,782per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Storage Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

45

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

28%

  • Wham Bam26%
  • DANIEL JAMES Housewares18%
  • Homsorout9%
  • DIMJ7%
  • Amazon Basics6%
  • JMS we create smile5%

Demand

Black Storage Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Black Storage Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black storage box71K/yr
  • black storage boxes with lids37K/yr
  • black storage boxes19K/yr
  • black plastic storage box19K/yr
  • black plastic storage boxes10K/yr
  • black storage12K/yr
  • black plastic box8K/yr
  • black storage box with lid8K/yr
  • black plastic storage box with lid6K/yr
  • black box with lid7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Storage Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.13

wrong size

Bigger than I thought

Too small

Smell10%−0.07

They Give off a strange odour

The smell is overpowering for me

Odd smell

Strength8%+1.30

Broken on arrival and flimsy

Not very strong

Not sturdy

Quality-Overall4%

poor quality

Disappointed with the quality tbh

The quality of the item fell seriously below expectation

Durability3%−0.01

Lid cracked first time used

Plastic not that great or long lasting

Love

Storage Capacity19%+1.62

Great storage

Great spacious storage

A very good storage box

Strength17%+1.30

surprisingly sturdy

These boxes are really strong and durable

Good sturdy boxes

Value For Money16%+1.07

Great value

Excellent value for money

Good value

Quality-Overall13%

Look fair quality for the price

Good quality boxes

Fantastic quality

Size-Overall11%−0.13

Love it great size looks great

Seems strong and very useful size

my king size bedding fit well

Return

0.5% Return rate 87% Fixable by listing

Size-Overall82%▇▇█▇▇▇

wrong size

Bigger than I thought

Too small

Defective Material/Parts4%▇█▃▆▁█
Quality-Overall3%▃▁▁█▅▁

poor quality

Disappointed with the quality tbh

The quality of the item fell seriously below expectation

Strength3%█▆▄▄▄▂

Broken on arrival and flimsy

Not very strong

Not sturdy

Color1%█▁▇▃▅▅

FAQ

Common Black Storage Box questions

Answered from the same tracked data.