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Black Stanley Cup

Fail

The top 5 brands take 100% of clicks, so Black Stanley Cup is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£40K/yr25K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
85%top-5 click share · 3 brands · 117 sellers

Flapen Score

Black Stanley Cup against its category

The dotted line is the Home & Garden average. Past it, Black Stanley Cup is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Stanley Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Stanley Cup 25K times last year and spent an estimated £40K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
5.4%
Market size, estimated
£40Ka year
Peak month
December4.0× the quietest month
Top search term
black stanley cup19K searches a year

02 · Price

A sale here is worth £28.93.

Listings sell for £28.93 on average, from £10.43 to £43.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £28.93 that is £3K to £7K a year per listing.

Average price
£28.93inside the $15 to $100 sweet spot
Price range
£10.43–£43.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #71 within Vacuum Flasks. It carries 4,463 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
12.5%
Average rank
#71in Vacuum Flasks
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,463per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Black Stanley Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • STANLEY93%
  • WATERSY4%
  • FECBK3%

Demand

Black Stanley Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Reviews and returns

What reviews say buyers love and hate about Black Stanley Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof46%

Leak

the lid leaks on mine

Not leakproof

Ease Of Use13%

its a bit hard to drink without it

also lid very difficult to fit

Quality-Overall8%+0.69

not proper straws

The quality isn't that great

Value For Money8%+0.49

too expensive

It's not good value as you can get the same at a cheaper price

Heating6%−0.03

Doesnt Keep Drinks Hot

so its clearly losing heat instead of retaining it

Can overbalance easily resulting in potentially hot liquid being spilled

Love

Quality-Overall25%+0.69

Fantastic brand and tumbler

Feels very well made

Great quality

Weight Light9%+0.73

Omg I love this water bottle it's not heavy easy to carry around

Great lightweight & keeps drinks cold

lightweight too so isn't too heavy to carry when filled

Size-Overall9%+0.54

Good size

Lovely bottle, fits in my bag nicely

The large size is perfect for on-the-go

Value For Money9%+0.49

Fantastic price

Great bottle and very good value for money

Great value for money

Temperature Retention6%+0.17

keeps drinks cold all day

Keeps drinks cold / hot

it stayed cold all day

Return

1.5% Return rate 66% Fixable by listing

Size-Overall50%▆▇▆▆▆█
Leak-Proof10%▆▃█▆▆▅

Leak

the lid leaks on mine

Not leakproof

Scratch Resistance7%▁▇█▆▂▃

Bottle was scratched when arrived

Color5%▄▆█▄▂▅
Advertised Vs Actual Product4%█▄▁▂▄▂

FAQ

Common Black Stanley Cup questions

Answered from the same tracked data.