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Black Roses

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -40.3% this quarter, so Black Roses is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£60K/yr108K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
25%top-5 click share · 51 brands · 67 sellers

Flapen Score

Black Roses against its category

The dotted line is the Home & Garden average. Past it, Black Roses is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Roses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Roses 108K times last year and spent an estimated £60K. The top 5 brands take 30% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
5.2%
Market size, estimated
£60Ka year
Peak month
February3.2× the quietest month
Top search term
black roses33K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £4.12 to £30.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.70 that is £0 to £1K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£4.12–£30.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #1,302 within Artificial Flora. It carries 693 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
28.4%
Average rank
#1,302in Artificial Flora
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
693per listing
Listings tracked
70

04 · Newcomers

0 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Black Roses products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

51 flat

Sellers

67

Est. top-5 brand share

30%

Top 20: 76%

Est. top-5 click share

25%

Top 20: 61%

Open market

66%

  • N&T NIETING9%
  • Cloudecor6%
  • SrgPui6%
  • YGHSZ5%
  • FEQO5%
  • DXPETA5%

Demand

Black Roses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Black Roses search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black roses33K/yr
  • black flowers20K/yr
  • black artificial flowers19K/yr
  • black rose22K/yr
  • black roses artificial flowers7K/yr
  • black flowers artificial7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Roses

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.5%of orders come back
“sadly I had misjudged the size”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Roses questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data