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Black Roses

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -40.3% this quarter, so Black Roses is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£60K/yr108K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
25%top-5 click share · 51 brands · 67 sellers

Flapen Score

Black Roses against its category

The dotted line is the Home & Garden average. Past it, Black Roses is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Roses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Roses 108K times last year and spent an estimated £60K. The top 5 brands take 30% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
5.2%
Market size, estimated
£60Ka year
Peak month
February3.2× the quietest month
Top search term
black roses33K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £4.12 to £30.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.70 that is £0 to £1K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£4.12–£30.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #1,302 within Artificial Flora. It carries 693 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
28.4%
Average rank
#1,302in Artificial Flora
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
693per listing
Listings tracked
70

04 · Newcomers

Amazon counts 0 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Black Roses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

51 flat

Sellers

67

Top-5 brand share

30%

Top 20: 76%

Top-5 click share

25%

Top 20: 61%

Open market

66%

  • N&T NIETING9%
  • Cloudecor6%
  • SrgPui6%
  • YGHSZ5%
  • FEQO5%
  • DXPETA5%

Demand

Black Roses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Black Roses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black roses33K/yr
  • black flowers20K/yr
  • black artificial flowers19K/yr
  • black rose22K/yr
  • black roses artificial flowers7K/yr
  • black flowers artificial7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Roses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.08

sadly I had misjudged the size

Very small

being smaller in scale

Assembly/Installation10%

a little fiddly to put together

So not the best instructions

The pieces don't fit together

Quality-Overall8%+1.39

aren't as good quality

Utter rubbish look really poor quality

So awful came bent scraggly and awful quality

Advertised Vs Actual Product8%−0.06

Description and picture are misleading as it states 10-12 long, majority of the feathers are only 7-8 long

Utter rubbish nothing like advertised

nothing like the images

Value For Money6%−0.02

Sorry not worth £9.99

What a waste of money

Love

Quality-Overall24%+1.39

The lilies were of good quality

Beautiful quality realistic looking roses quick delivery good value for money

Excellent product

Gifting Purpose9%+0.98

Would make a lovely gift

Great gift

For my daughter for birthday, should keep her amused, great gift

Design-Overall9%−0.05

A nice decorative

Beautifull design

It has this elegant

Value For Money8%−0.02

Good product at a fair price

Good value for money

Good value

Color6%+0.57

it added an amazing pop of unique colour to it

the red roses are the perfect deep colour for my Gothic Grandeur wedding cake

Exactly what I needed to put with my white flowers

Return

1.5% Return rate 49% Fixable by listing

Size-Overall30%█▆▂▇▂▃

sadly I had misjudged the size

Very small

being smaller in scale

Quality-Overall28%▂▃█▃▅▃

aren't as good quality

Utter rubbish look really poor quality

So awful came bent scraggly and awful quality

Advertised Vs Actual Product9%▁▃▅▅█▇

Description and picture are misleading as it states 10-12 long, majority of the feathers are only 7-8 long

Utter rubbish nothing like advertised

nothing like the images

Color7%▄▁▁▁▆█
Material Quality6%██▁▅█▅

FAQ

Common Black Roses questions

Answered from the same tracked data.