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Black Roses

Black Roses shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 15Growth 5Conversion 60Competition 90Returns 84Price range 58Avg price 39Brand share 96Review moat 70Quality gap 70
This niche Category average

Is Black Roses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Roses is a £60K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Worth a look — 56/100.

Black Roses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -40.3% over the last 90 days and 5.2% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr6K
Search volume / yr-40.3%108K
Conversion rate5.2%
Avg price£10.70

Who owns the niche?

The top 5 brands hold 30% of demand, so 70% of the market is open.

70%

open market share

Brands · sellers51 · 67
Top-5 product click share25%
Open market70%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 70 products

Sponsored placement90%
New entrants (1y)29· 0 succeeded
Avg rating4.3★
Avg reviews693

Top Black Roses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

51 flat

Sellers

67

Top-5 brand share

30%

Top 20: 76%

Top-5 click share

25%

Top 20: 61%

Open market

66%

  • N&T NIETING9%
  • Cloudecor6%
  • SrgPui6%
  • YGHSZ5%
  • FEQO5%
  • DXPETA5%

Black Roses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR5.2%Products70Brands51Top 5 Brands30%OOS Rate28.4%Rating4.3★Reviews693Avg BSR#1,302
5K3KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.2×

Top Black Roses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black roses33K/yr
  • black flowers20K/yr
  • black artificial flowers19K/yr
  • black rose22K/yr
  • black roses artificial flowers7K/yr
  • black flowers artificial7K/yr

What reviews say buyers love and hate about Black Roses

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall24%

The lilies were of good quality

Gifting Purpose9%

Would make a lovely gift

Design-Overall9%

A nice decorative

Value For Money8%

Good product at a fair price

Color6%

it added an amazing pop of unique colour to it

What buyers complain about

66% of reviews
Size-Overall15%

sadly I had misjudged the size

Assembly/Installation10%

a little fiddly to put together

Quality-Overall8%

aren't as good quality

Advertised Vs Actual Product8%

Description and picture are misleading as it states 10-12 long, majority of the feathers are only 7-8 long

Value For Money6%

Sorry not worth £9.99

Black Roses return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Quality-Overall
28%
3Advertised Vs Actual Product
9%
4Color
7%
5Material Quality
6%

Common Black Roses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Roses 56/100 on Amazon United Kingdom — Worth a look. The niche generates £60K/yr across 70 tracked products. 0 of 29 products launched in the last 360 days are still selling. Search demand moved -40.3% over the last 90 days.
Search demand for Black Roses on Amazon United Kingdom peaks in Feb–Oct–Nov, where the busiest month runs 3.2× the quietest.