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56

black roses

Worth a look

Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 5Conversion 60Competition 90Returns 84Price range 58Avg price 39Brand share 96Review moat 70Quality gap 70

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good692.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.12–£30.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.70

avg listing price — sweet spot $15–$100

Market size

Bad£60K

£60K/yr · 108K searches

Growth

Bad-40.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, black roses is a £60K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

black roses market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
£54K–£64K
units × avg price
Conversion rate
5.2%
Avg BSR
#1,302
Page quality
0%
Prime
97%
Sponsored
90%
Out of stock
28.4%
Avg brand age
28 months
Avg seller age
200 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

51 flat

Sellers

67

Top-5 brand share

30%

Top 20: 76%

Top-5 click share

25%

Top 20: 61%

Open market

66%

  • N&T NIETING9%
  • Cloudecor6%
  • SrgPui6%
  • YGHSZ5%
  • FEQO5%
  • DXPETA5%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -40.3% search growth over the last 90 days.
5K3KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.2×

Top black roses search terms

  • black roses33K/yr
  • black flowers20K/yr
  • black artificial flowers19K/yr
  • black rose22K/yr
  • black roses artificial flowers7K/yr
  • black flowers artificial7K/yr
All search terms

Top black roses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£1K4%£2K6%£4K8%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black roses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“The lilies were of good quality”

Gifting Purpose9%

“Would make a lovely gift”

Design-Overall9%

“A nice decorative”

Value For Money8%

“Good product at a fair price”

Color6%

“it added an amazing pop of unique colour to it”

Assembly/Installation5%

“Thoroughly enjoyed putting it together”

Instructions/User Manual/Troubleshooting5%

“instructions were clear”

Correct Contents4%

“It's definitely a good idea to put all the pieces from each individual pack in to their respective bowls so you don't lose them”

Advertised Vs Actual Product4%

“As pictured”

Strength3%

“Love these,nice and strong,just what i was after”

What buyers complain about

Size-Overall15%

“sadly I had misjudged the size”

Assembly/Installation10%

“a little fiddly to put together”

Quality-Overall8%

“aren't as good quality”

Advertised Vs Actual Product8%

“Description and picture are misleading as it states 10-12 long, majority of the feathers are only 7-8 long”

Value For Money6%

“Sorry not worth £9.99”

Thickness6%

“some of them are very thin”

Adhesion/Stickiness5%

“The peices DIDNT stick together properly”

Brightness/Shine/Glow3%

“Its not bright”

Smell3%

“A bit of a plastic smell at first which soons wears off”

Instructions/User Manual/Troubleshooting2%

“The instructions weren't the greatest”

Top return reasons

Size-Overall30%
Quality-Overall28%
Advertised Vs Actual Product9%
Color7%
Material Quality6%
Compatibility-Overall4%
Design-Overall3%
Value For Money3%
Defective Material/Parts3%
Assembly/Installation3%

Common questions

Is black roses profitable to sell on Amazon United Kingdom?
The niche generates £60K/yr across 70 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is -40.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the black roses niche?
51 brands and 67 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in black roses?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 1.5%.
When does demand for black roses peak?
Demand peaks in Feb–Oct–Nov; the busiest month runs 3.2× the quietest.
What does it cost to enter the black roses niche?
Listings span £4.12–£30.26; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.