black ribbon
Skip itPrices mostly outside the sweet spot ($1.85–$4.51) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good1,377.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 208K searches
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Avg price
Bad£2.95avg listing price — sweet spot $15–$100
Price range
Bad£1.85–£4.51cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black ribbon is a £103K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black ribbon market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £89K–£118K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 6.4%
- Avg brand age
- 30 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
16
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
17%
- G2PLUS30%
- Yiduohua16%
- Vaessen Creative14%
- XEANCO13%
- Lafefe5%
- GCS LONDON5%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -9.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top black ribbon search terms
- black ribbon161K/yr
- black ribbon for gift wrapping18K/yr
- black satin ribbon14K/yr
- black ribbon thick6K/yr
- ribbon black4K/yr
- black ribbon for cake3K/yr
- black ribbons2K/yr
Top black ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G2PLUS Black Satin Ribbons 10mm: Thick Deocrative Gift Wrap Ribbons for Crafting & Decorating Halloween Parties 22M
G2PLUS£2.534.5★798 rev
Vaessen Creative Satin Ribbon Black 6mm x 100m Double-Sided Shine for Card Making Scrapbooks Gift Wrapping and Other Craft Projects 301002-1004
Vaessen Creative£1.854.6★6,422 rev
20mm Wide Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Yiduohua£3.334.8★34 rev
G2PLUS 20mm Black Satin Ribbons: 22m Gift Wrapping Ribbon
G2PLUS£3.364.6★557 rev
XEANCO 10mm Black Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
XEANCO£1.854.5★135 rev
Newest
by launch dateXEANCO 10mm Black Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
XEANCO£1.85135 rev
20mm Wide Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Yiduohua£3.3334 rev
10mm Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping 2Pcs Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Yiduohua£3.0234 rev
10mm Black Ribbons for Gift Wrapping 22m Ribbons for Crafting Valentines Day Decorative Thick Fabric Ribbon Applicable to Card Making Gift Wrapping Wedding Party Decoration
Lafefe£2.324 rev
2PCS Ribbon for Gift Wrapping 10mm Wide Black Ribbon 22M Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Cydaluya£3.04158 rev
Trending
90-day click momentum20mm Wide Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Yiduohua£3.334.8★
10mm Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping 2Pcs Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Yiduohua£3.024.8★
10mm Black Ribbons for Gift Wrapping 22m Ribbons for Crafting Valentines Day Decorative Thick Fabric Ribbon Applicable to Card Making Gift Wrapping Wedding Party Decoration
Lafefe£2.324.4★
XEANCO 10mm Black Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
XEANCO£1.854.5★
LUFFLOK 40 Pcs Black Bows for Cakes Ribbon Bows Cakes Topper Decorations
LUFFLOK£4.194.5★
What buyers say about black ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and made lovely bows”
“Good value”
“As described”
“Easy to use”
“The colour is rich”
“Was plenty of it and nice material”
“Looks classy on funeral cars”
“Strong”
“Ive used it for gift wrapping, party décor, DIY crafts, and even small fashion touches — and it adds that polished, professional finish to everything”
“very shiny”
What buyers complain about
“the product page title is misleading”
“While black isnt perhaps the first colour you would think of for a ribbon”
“narrower than I expected”
“Its not the thickest in width”
“No stretch”
Top return reasons
Common questions
- Is black ribbon profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the black ribbon niche?
- 12 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in black ribbon?
- Top complaints mined from reviews: Advertised Vs Actual Product, Color, Size-Overall. The return rate is 0.7%.
- When does demand for black ribbon peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the black ribbon niche?
- Listings span £1.85–£4.51; the average listing price is £2.95 (sweet spot $15–$100). The average incumbent carries 1,378 reviews — the moat a new listing must climb.