Black Ribbon
FailPrices span $1.85–$4.51, mostly outside the sweet spot, so Black Ribbon is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £103K/yr208K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 16 sellers
Flapen Score
Black Ribbon against its category
The dotted line is the Home & Garden average. Past it, Black Ribbon is stronger. Inside it, weaker.
Market
The Black Ribbon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Ribbon 208K times last year and spent an estimated £103K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
16.8% of searches ended in a purchase last week.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £103Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- black ribbon161K searches a year
02 · Price
A sale here is worth £2.95.
Listings sell for £2.95 on average, from £1.85 to £4.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £2.95 that is £6K to £7K a year per listing.
- Average price
- £2.95under the $15 to $100 sweet spot
- Price range
- £1.85–£4.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #36 within Sewing. It carries 1,378 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #36in Sewing
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,378per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Black Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
G2PLUS Black Satin Ribbons 10mm: Thick Deocrative Gift Wrap Ribbons for Crafting & Decorating Halloween Parties 22M
- Price
- £2.53
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 2y ago

Vaessen Creative Satin Ribbon Black 6mm x 100m Double-Sided Shine for Card Making Scrapbooks Gift Wrapping and Other Craft Projects 301002-1004
- Price
- £1.85
- Rating
- 4.6/5
- Reviews
- 6,422
- Age
- 7y ago

20mm Wide Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
- Price
- £3.33
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 6mo ago

G2PLUS 20mm Black Satin Ribbons: 22m Gift Wrapping Ribbon
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 557
- Age
- 2y ago

XEANCO 10mm Black Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £1.85
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 5mo ago
Trending
90-day click momentum
20mm Wide Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
- Price
- £3.33
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 6mo ago

10mm Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping 2Pcs Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
- Price
- £3.02
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 6mo ago

10mm Black Ribbons for Gift Wrapping 22m Ribbons for Crafting Valentines Day Decorative Thick Fabric Ribbon Applicable to Card Making Gift Wrapping Wedding Party Decoration
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

XEANCO 10mm Black Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £1.85
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 5mo ago

LUFFLOK 40 Pcs Black Bows for Cakes Ribbon Bows Cakes Topper Decorations
- Price
- £4.19
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 1y ago
Newest
by launch date
XEANCO 10mm Black Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £1.85
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 5mo ago

20mm Wide Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
- Price
- £3.33
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 6mo ago

10mm Black Ribbon Yiduohua 22M Ribbons for Gift Wrapping 2Pcs Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
- Price
- £3.02
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 6mo ago

10mm Black Ribbons for Gift Wrapping 22m Ribbons for Crafting Valentines Day Decorative Thick Fabric Ribbon Applicable to Card Making Gift Wrapping Wedding Party Decoration
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

2PCS Ribbon for Gift Wrapping 10mm Wide Black Ribbon 22M Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
- Price
- £3.04
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
16
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
17%
- G2PLUS30%
- Yiduohua16%
- Vaessen Creative14%
- XEANCO13%
- Lafefe5%
- GCS LONDON5%
- Open — no brand owns it (6 brands, 17%)
Demand
Black Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Black Ribbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black ribbon161K/yr
- black ribbon for gift wrapping18K/yr
- black satin ribbon14K/yr
- black ribbon thick6K/yr
- ribbon black4K/yr
- black ribbon for cake3K/yr
- black ribbons2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Ribbon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the product page title is misleading
Product not as described
While black isnt perhaps the first colour you would think of for a ribbon
narrower than I expected
Its not the thickest in width
No stretch
Love
Good quality and made lovely bows
Good quality
The quality is fantastic and it has a beautiful smooth, silky finish with a subtle sheen that looks elegant and expensive
Good value
Really good value for money
Excellent value
As described
As expected
Just as expected
Easy to use
Easy to work with
Great for many uses
The colour is rich
So many colours to pick from
true black that looks elegant
Return
0.7% Return rate 51% Fixable by listing
narrower than I expected
While black isnt perhaps the first colour you would think of for a ribbon
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Ribbon questions
Answered from the same tracked data.









