Skip to content

Black Ribbon

Fail

Prices span $1.85–$4.51, mostly outside the sweet spot, so Black Ribbon is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£103K/yr208K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
68%top-5 click share · 12 brands · 16 sellers

Flapen Score

Black Ribbon against its category

The dotted line is the Home & Garden average. Past it, Black Ribbon is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Ribbon 208K times last year and spent an estimated £103K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
16.8%
Market size, estimated
£103Ka year
Peak month
December2.1× the quietest month
Top search term
black ribbon161K searches a year

02 · Price

A sale here is worth £2.95.

Listings sell for £2.95 on average, from £1.85 to £4.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £2.95 that is £6K to £7K a year per listing.

Average price
£2.95under the $15 to $100 sweet spot
Price range
£1.85–£4.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£6K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #36 within Sewing. It carries 1,378 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#36in Sewing
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,378per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

  • G2PLUS30%
  • Yiduohua16%
  • Vaessen Creative14%
  • XEANCO13%
  • Lafefe5%
  • GCS LONDON5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Black Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Black Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black ribbon161K/yr
  • black ribbon for gift wrapping18K/yr
  • black satin ribbon14K/yr
  • black ribbon thick6K/yr
  • ribbon black4K/yr
  • black ribbon for cake3K/yr
  • black ribbons2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.20

the product page title is misleading

Product not as described

Color8%+0.74

While black isnt perhaps the first colour you would think of for a ribbon

Size-Overall8%−0.07

narrower than I expected

Thickness4%

Its not the thickest in width

Stretchability/Expandability/Elasticity3%

No stretch

Love

Quality-Overall28%−0.04

Good quality and made lovely bows

Good quality

The quality is fantastic and it has a beautiful smooth, silky finish with a subtle sheen that looks elegant and expensive

Value For Money16%+1.44

Good value

Really good value for money

Excellent value

Advertised Vs Actual Product10%−0.20

As described

As expected

Just as expected

Ease Of Use7%+0.62

Easy to use

Easy to work with

Great for many uses

Color7%+0.74

The colour is rich

So many colours to pick from

true black that looks elegant

Return

0.7% Return rate 51% Fixable by listing

Size-Overall44%▇▅▇▄▄█

narrower than I expected

Thin15%▁▄▂█▃▅
Quality-Overall14%▁▆▁▅█▁
Value For Money8%█▁▆▁▁▁
Color6%▁█▅▁▁▁

While black isnt perhaps the first colour you would think of for a ribbon

FAQ

Common Black Ribbon questions

Answered from the same tracked data.