Black Pillowcases 2 Pack
FailPrices span $2.90–$12.21, mostly outside the sweet spot, so Black Pillowcases 2 Pack is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £79K/yr79K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 85%top-5 click share · 10 brands · 13 sellers
Flapen Score
Black Pillowcases 2 Pack against its category
The dotted line is the Home & Garden average. Past it, Black Pillowcases 2 Pack is stronger. Inside it, weaker.
Market
The Black Pillowcases 2 Pack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Pillowcases 2 Pack 79K times last year and spent an estimated £79K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.
01 · Demand
16.6% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 16.6%
- Market size, estimated
- £79Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- black pillowcases 2 pack40K searches a year
02 · Price
A sale here is worth £6.00.
Listings sell for £6.00 on average, from £2.90 to £12.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.00 that is £6K to £8K a year per listing.
- Average price
- £6.00under the $15 to $100 sweet spot
- Price range
- £2.90–£12.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #36 within Home Textiles. It carries 15,888 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 91%
- Out of stock, average day
- 15.9%
- Average rank
- #36in Home Textiles
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,888per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Black Pillowcases 2 Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yorkshire Bedding Pillow Cases 2 Pack - Brushed Microfiber Housewife Pillowcase Hypoallergenic Pillow Cover Standard Size with Envelope Closure (Black 50 x 75 cm)
- Price
- £4.93
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 4y ago
GC GAVENO CAVAILIA Microfiber Pillow Cases 2 Pack - Plain Dyed Housewife Pillowcases - Black - (74x48 cm)
- Price
- £2.90
- Rating
- 4.3/5
- Reviews
- 1,386
- Age
- 3y ago
Moonlight Bedding Pillow Cases 2 Pack Black Pillowcases Envelope Closure Super Soft Brushed Microfiber Standard House Wife Pillow Covers (50 X 75 CM)
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 2,976
- Age
- 3y ago
Utopia Bedding Pack of 4 Pillowcases Standard 50x75cm Black
- Price
- £5.19
- Rating
- 4.6/5
- Reviews
- 15,701
- Age
- 6y ago
Amazon Basics Microfiber Pillowcases Standard Size 50 x 80 cm (Pack of 2) Black Pillows Not Included
- Price
- £4.99
- Rating
- 4.5/5
- Reviews
- 34,080
- Age
- 8y ago
Trending
90-day click momentum
Pillow cases 2 Pack Soft Brushed Microfiber Envelope Closure (Black 2 PACK)
- Price
- £3.72
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 4mo ago
Acrali Home Black Egyptian Cotton Pillow Cases 2 Pack Standard Size 50x75 cm - 200 Thread Count - Hotel Quality Super Soft Breathable Pillow Covers with Envelope Closure
- Price
- £6.51
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 10mo ago
Tifschlaf Pillow Cases 2 Pack - Black Pillowcases Plain Pack of 2 Super Soft Brushed Microfiber Standard Queen Pillow Covers With Envelope Closure 50x75 cm
- Price
- £5.00
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 2y ago
ANSIO Pillow Cases 4 Pack Standard Size 50 x 75cm 100% Brushed Microfibre OEKO-TEX Certified Envelope Closure Fade & Stain Resistant Pillows Not Included - Black
- Price
- £4.14
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago
GC GAVENO CAVAILIA Microfiber Pillow Cases 2 Pack - Plain Dyed Housewife Pillowcases - Black - (74x48 cm)
- Price
- £2.90
- Rating
- 4.3/5
- Reviews
- 1,386
- Age
- 3y ago
Newest
by launch datePillow cases 2 Pack Soft Brushed Microfiber Envelope Closure (Black 2 PACK)
- Price
- £3.72
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 4mo ago
Acrali Home Black Egyptian Cotton Pillow Cases 2 Pack Standard Size 50x75 cm - 200 Thread Count - Hotel Quality Super Soft Breathable Pillow Covers with Envelope Closure
- Price
- £6.51
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 10mo ago
ANSIO Pillow Cases 4 Pack Standard Size 50 x 75cm 100% Brushed Microfibre OEKO-TEX Certified Envelope Closure Fade & Stain Resistant Pillows Not Included - Black
- Price
- £4.14
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago
Tifschlaf Pillow Cases 2 Pack - Black Pillowcases Plain Pack of 2 Super Soft Brushed Microfiber Standard Queen Pillow Covers With Envelope Closure 50x75 cm
- Price
- £5.00
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 2y ago
Moonlight Bedding Pillow Cases 2 Pack Black Pillowcases Envelope Closure Super Soft Brushed Microfiber Standard House Wife Pillow Covers (50 X 75 CM)
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 2,976
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
13
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
10%
- Yorkshire Bedding26%
- Super Dreamer26%
- Moonlight Bedding13%
- Utopia Bedding9%
- Amazon Basics9%
- NTBAY5%
- Open — no brand owns it (4 brands, 10%)
Demand
Black Pillowcases 2 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.5×
Search terms
Top Black Pillowcases 2 Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black pillowcases 2 pack40K/yr
- black pillow cases24K/yr
- black pillow case6K/yr
- black pillow cases 2 pack6K/yr
- black pillowcases3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Pillowcases 2 Pack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They appear to be made from some cheap polyester material
I am very disappointed by the quality of the material
These feel like nylon or polyester - certainly not cotton
the quality is lacking as the stitching is all puckered down the seems
Poor quality
can get better quality for same price
Terrible quality thin
Feels very thin for 500 Thread
the quality is lacking as the stitching is all puckered down the seems
They turned up un stitched along seem would not recommend
These are not cotton
Love
Fantastic quality pillow cases
Good quality
Great product
Easy fit
fits the description as stated
Thank you suits the bed lovely
Lovely soft material
These pillow cases are so soft
Lovely and soft
Very comfy
manage really comfortable to sleep on
nice and comfortable
good value for money
Value for money
worth the money
Return
0.2% Return rate 58% Fixable by listing
Bought these to replace the queen sized pillowcases I bought that were too big
They appear to be made from some cheap polyester material
I am very disappointed by the quality of the material
These feel like nylon or polyester - certainly not cotton
the quality is lacking as the stitching is all puckered down the seems
Poor quality
can get better quality for same price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Pillowcases 2 Pack questions
Answered from the same tracked data.