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Black Paper

Fail

Prices span $1.63–$7.63, mostly outside the sweet spot, so Black Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£68K/yr98K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
66%top-5 click share · 13 brands · 54 sellers

Flapen Score

Black Paper against its category

The dotted line is the Home & Garden average. Past it, Black Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Paper 98K times last year and spent an estimated £68K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
15.6%
Market size, estimated
£68Ka year
Peak month
October6.0× the quietest month
Top search term
black paper70K searches a year

02 · Price

A sale here is worth £4.45.

Listings sell for £4.45 on average, from £1.63 to £7.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.45 that is £3K to £4K a year per listing.

Average price
£4.45under the $15 to $100 sweet spot
Price range
£1.63–£7.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Paper & Paper Crafts. It carries 416 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#143in Paper & Paper Crafts
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
416per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

54

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

16%

  • Hawksbill33%
  • ART BOX17%
  • BCreativetolearn12%
  • Janrax10%
  • JamJar Print7%
  • Baker Ross5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Black Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Search terms

Top Black Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black paper70K/yr
  • black a4 paper8K/yr
  • a4 black paper4K/yr
  • black paper a45K/yr
  • black art paper3K/yr
  • black craft paper5K/yr
  • black drawing paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Paper

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Smell”
0.3%of orders come back
“Smells like sick”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data