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Black Paper

Fail

Prices span $1.63–$7.63, mostly outside the sweet spot, so Black Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£68K/yr98K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
66%top-5 click share · 13 brands · 54 sellers

Flapen Score

Black Paper against its category

The dotted line is the Home & Garden average. Past it, Black Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Paper 98K times last year and spent an estimated £68K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
15.6%
Market size, estimated
£68Ka year
Peak month
October6.0× the quietest month
Top search term
black paper70K searches a year

02 · Price

A sale here is worth £4.45.

Listings sell for £4.45 on average, from £1.63 to £7.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.45 that is £3K to £4K a year per listing.

Average price
£4.45under the $15 to $100 sweet spot
Price range
£1.63–£7.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Paper & Paper Crafts. It carries 416 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#143in Paper & Paper Crafts
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
416per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

54

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • Hawksbill33%
  • ART BOX17%
  • BCreativetolearn12%
  • Janrax10%
  • JamJar Print7%
  • Baker Ross5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Black Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Search terms

Top Black Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black paper70K/yr
  • black a4 paper8K/yr
  • a4 black paper4K/yr
  • black paper a45K/yr
  • black art paper3K/yr
  • black craft paper5K/yr
  • black drawing paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%−0.29

Smells like sick

it absolutely reeks of a smell that to me smells like sick

Bad smell

Thickness21%+0.32

I thought it would be thicker

Not as thick as I thought

Thin card

Color9%−0.05

It's grey and not even charcoal grey either, just a darkish grey, like a dirty pavement

Not black and not very useful

It's not black

Paper Quality8%−0.01

Paper, not card

Quality-Overall5%+3.07

The card is of average quality

Just terrible in every way

Absolute garbage

Love

Quality-Overall36%+3.07

Excellent quality

Good quality, thick black card

Great quality card

Advertised Vs Actual Product18%+0.80

As described

Does what it says really

Exactly what I needed

Paper Quality13%−0.01

Good versatile paper

Quality of actual paper is good

Lovely strong thick paper for students

Paper Brightness6%+0.33

Very good black paper/card

Good card quality, black colur

Color4%−0.05

Black card, simple

TRUE BLACK

Return

0.3% Return rate 41% Fixable by listing

Size-Overall33%▃▆█▅▁▆

Not fit for purpose

Thin16%▅█▁▅▁▂
Paper Quality12%▅▁██▅▆

Paper, not card

Quality-Overall8%▆▁█▁█▁

The card is of average quality

Just terrible in every way

Absolute garbage

Advertised Vs Actual Product6%▁▄▁▁▁█

Not whats advertised

Misleading information

The misleading part:

FAQ

Common Black Paper questions

Answered from the same tracked data.