Black Paper
FailPrices span $1.63–$7.63, mostly outside the sweet spot, so Black Paper is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £68K/yr98K searches / yr
- 90-day growth
- -25.9%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 54 sellers
Flapen Score
Black Paper against its category
The dotted line is the Home & Garden average. Past it, Black Paper is stronger. Inside it, weaker.
Market
The Black Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Paper 98K times last year and spent an estimated £68K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
15.6% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -25.9%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £68Ka year
- Peak month
- October6.0× the quietest month
- Top search term
- black paper70K searches a year
02 · Price
A sale here is worth £4.45.
Listings sell for £4.45 on average, from £1.63 to £7.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.45 that is £3K to £4K a year per listing.
- Average price
- £4.45under the $15 to $100 sweet spot
- Price range
- £1.63–£7.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Paper & Paper Crafts. It carries 416 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Paper & Paper Crafts
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 416per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Black Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hawksbill Paper 180GSM A4 Black Card - 50 Pack for Scrapbooking Making Stationery Home Office Arts or Crafts
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 1y ago

Artbox Activity Card - Black - Pack of 15 A4 Sheets
- Price
- £3.13
- Rating
- 4.2/5
- Reviews
- 1,927
- Age
- 12y ago

Recycled A4 Black Sugar Paper 50 Sheets Great Arts and Crafts for Kids Drawing Painting & Scrapbooking Supplies. 210 x 29.7cm Sheet Size
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 983
- Age
- 12y ago

Pack of 100 A4 Black Coloured Paper 75gsm Sheets
- Price
- £6.35
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago

Hawksbill A5 Black Cardstock 160 GSM 20 Pack Premium Black Card for Crafts Scrapbooking DIY Projects School Projects & Greeting
- Price
- £2.15
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 4y ago
Trending
90-day click momentum
A4 Black Paper Sketchbook 50 Sheets 108 lb/160gsm Heavyweight Black Sketch Pad 8.3×11.7in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
- Price
- £7.44
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 5mo ago

Black Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 1y ago

JamJar Print Coloured Paper - Black A4 120 GSM 100 Sheets
- Price
- £4.87
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

Hawksbill A5 Black Cardstock 160 GSM 50 Pack Premium Black Card for Crafts Scrapbooking DIY Projects School Projects & Greeting
- Price
- £2.59
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4y ago

JamJar Print Coloured Paper - Black A4 120 GSM 50 Sheets
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
A4 Black Paper Sketchbook 50 Sheets 108 lb/160gsm Heavyweight Black Sketch Pad 8.3×11.7in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
- Price
- £7.44
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 5mo ago

100 Sheets Black Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm
- Price
- £7.13
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

Pack of 100 A4 Black Coloured Paper 75gsm Sheets
- Price
- £6.35
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago

JamJar Print Coloured Paper - Black A4 120 GSM 100 Sheets
- Price
- £4.87
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

JamJar Print Coloured Paper - Black A4 120 GSM 50 Sheets
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
54
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Hawksbill33%
- ART BOX17%
- BCreativetolearn12%
- Janrax10%
- JamJar Print7%
- Baker Ross5%
- Open — no brand owns it (7 brands, 16%)
Demand
Black Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0×
Search terms
Top Black Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black paper70K/yr
- black a4 paper8K/yr
- a4 black paper4K/yr
- black paper a45K/yr
- black art paper3K/yr
- black craft paper5K/yr
- black drawing paper3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells like sick
it absolutely reeks of a smell that to me smells like sick
Bad smell
I thought it would be thicker
Not as thick as I thought
Thin card
It's grey and not even charcoal grey either, just a darkish grey, like a dirty pavement
Not black and not very useful
It's not black
Paper, not card
The card is of average quality
Just terrible in every way
Absolute garbage
Love
Excellent quality
Good quality, thick black card
Great quality card
As described
Does what it says really
Exactly what I needed
Good versatile paper
Quality of actual paper is good
Lovely strong thick paper for students
Very good black paper/card
Good card quality, black colur
Black card, simple
TRUE BLACK
Return
0.3% Return rate 41% Fixable by listing
Not fit for purpose
Paper, not card
The card is of average quality
Just terrible in every way
Absolute garbage
Not whats advertised
Misleading information
The misleading part:
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Paper questions
Answered from the same tracked data.









