black paper
Skip itPrices mostly outside the sweet spot ($1.63–$7.63) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Review moat
Great416.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£68K£68K/yr · 98K searches
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.45avg listing price — sweet spot $15–$100
Price range
Bad£1.63–£7.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black paper is a £68K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black paper market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £67K–£89K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
54
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Hawksbill33%
- ART BOX17%
- BCreativetolearn12%
- Janrax10%
- JamJar Print7%
- Baker Ross5%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0×
Top black paper search terms
- black paper70K/yr
- black a4 paper8K/yr
- a4 black paper4K/yr
- black paper a45K/yr
- black art paper3K/yr
- black craft paper5K/yr
- black drawing paper3K/yr
Top black paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawksbill Paper 180GSM A4 Black Card - 50 Pack for Scrapbooking Making Stationery Home Office Arts or Crafts
Hawksbill£3.924.7★304 rev
Artbox Activity Card - Black - Pack of 15 A4 Sheets
ART BOX£3.134.2★1,927 rev
Recycled A4 Black Sugar Paper 50 Sheets Great Arts and Crafts for Kids Drawing Painting & Scrapbooking Supplies. 210 x 29.7cm Sheet Size
BCreativetolearn£4.974.6★983 rev
Pack of 100 A4 Black Coloured Paper 75gsm Sheets
Janrax£6.354.5★76 rev
Hawksbill A5 Black Cardstock 160 GSM 20 Pack Premium Black Card for Crafts Scrapbooking DIY Projects School Projects & Greeting
Hawksbill£2.154.5★30 rev
Newest
by launch date
A4 Black Paper Sketchbook 50 Sheets 108 lb/160gsm Heavyweight Black Sketch Pad 8.3×11.7in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
WSICSE£7.4415 rev
100 Sheets Black Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm
TYOREW£7.13334 rev
Pack of 100 A4 Black Coloured Paper 75gsm Sheets
Janrax£6.3576 rev
JamJar Print Coloured Paper - Black A4 120 GSM 100 Sheets
JamJar Print£4.8712 rev
JamJar Print Coloured Paper - Black A4 120 GSM 50 Sheets
JamJar Print£3.6112 rev
Trending
90-day click momentumA4 Black Paper Sketchbook 50 Sheets 108 lb/160gsm Heavyweight Black Sketch Pad 8.3×11.7in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
WSICSE£7.444.9★
Black Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
AZVIEY£5.044.6★
JamJar Print Coloured Paper - Black A4 120 GSM 100 Sheets
JamJar Print£4.874.3★
Hawksbill A5 Black Cardstock 160 GSM 50 Pack Premium Black Card for Crafts Scrapbooking DIY Projects School Projects & Greeting
Hawksbill£2.594.2★
JamJar Print Coloured Paper - Black A4 120 GSM 50 Sheets
JamJar Print£3.614.3★
What buyers say about black paper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“As described”
“Good versatile paper”
“Very good black paper/card”
“Black card, simple”
“will fit in most printers”
“good for crafting”
“Just the right thickness”
“FOLDABILITY”
“Worth it”
What buyers complain about
“Smells like sick”
“I thought it would be thicker”
“It's grey and not even charcoal grey either, just a darkish grey, like a dirty pavement”
“Paper, not card”
“The card is of average quality”
“Not whats advertised”
“had to throw it straight into recycling”
“Not suitable for home printing”
“It doesn't mention that standard CMYK inks won't be visible on black paper”
“Not fit for purpose”
Top return reasons
Common questions
- Is black paper profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the black paper niche?
- 13 brands and 54 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in black paper?
- Top complaints mined from reviews: Smell, Thickness, Color. The return rate is 0.3%.
- When does demand for black paper peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.0× the quietest.
- What does it cost to enter the black paper niche?
- Listings span £1.63–£7.63; the average listing price is £4.45 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.