How competitive is the Black Paper niche on Amazon United Kingdom?

13 brands and 54 sellers compete in Black Paper on Amazon United Kingdom. The top 5 Black Paper products take 66% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Black Paper?

Black Paper buyers on Amazon United Kingdom complain most about Smell, Thickness, Color, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Black Paper niche?

Black Paper sells for £4.45 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.63–£7.63. The average incumbent carries 416 reviews — the moat a new listing must climb.

Black Paper

prices mostly outside the sweet spot ($1.63–$7.63) — Black Paper doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Black Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Paper is a £68K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.

Black Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.9% over the last 90 days and 15.6% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr20K

Search volume / yr-25.9%98K

Conversion rate15.6%

Avg price£4.45

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 54

Top-5 product click share66%

Open market21%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Black Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hawksbill Paper 180GSM A4 Black Card - 50 Pack for Scrapbooking Making Stationery Home Office Arts or Crafts

Price: £3.92
Rating: 4.7/5
Reviews: 304
Age: 1y ago

Artbox Activity Card - Black - Pack of 15 A4 Sheets

Price: £3.13
Rating: 4.2/5
Reviews: 1,927
Age: 12y ago

Recycled A4 Black Sugar Paper 50 Sheets Great Arts and Crafts for Kids Drawing Painting & Scrapbooking Supplies. 210 x 29.7cm Sheet Size

Price: £4.97
Rating: 4.6/5
Reviews: 983
Age: 12y ago

Pack of 100 A4 Black Coloured Paper 75gsm Sheets

Price: £6.35
Rating: 4.5/5
Reviews: 76
Age: 1y ago

Hawksbill A5 Black Cardstock 160 GSM 20 Pack Premium Black Card for Crafts Scrapbooking DIY Projects School Projects & Greeting

Price: £2.15
Rating: 4.5/5
Reviews: 30
Age: 4y ago

Newest

by launch date

A4 Black Paper Sketchbook 50 Sheets 108 lb/160gsm Heavyweight Black Sketch Pad 8.3×11.7in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist

Price: £7.44
Rating: 4.9/5
Reviews: 15
Age: 5mo ago

100 Sheets Black Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm

Price: £7.13
Rating: 4.6/5
Reviews: 334
Age: 1y ago

Pack of 100 A4 Black Coloured Paper 75gsm Sheets

Price: £6.35
Rating: 4.5/5
Reviews: 76
Age: 1y ago

JamJar Print Coloured Paper - Black A4 120 GSM 100 Sheets

Price: £4.87
Rating: 4.3/5
Reviews: 12
Age: 1y ago

JamJar Print Coloured Paper - Black A4 120 GSM 50 Sheets

Price: £3.61
Rating: 4.3/5
Reviews: 12
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

Hawksbill33%
ART BOX17%
BCreativetolearn12%
Janrax10%
JamJar Print7%
Baker Ross5%
Open — no brand owns it (7 brands, 16%)

Black Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR15.6%Products18Brands13Top 5 Brands79%OOS Rate0.0%Rating4.5★Reviews416Avg BSR#143

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Top Black Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black paper70K/yr -25.8%12.6% conv.
black a4 paper8K/yr -36.1%17.9% conv.
a4 black paper4K/yr -16.8%19.2% conv.
black paper a45K/yr -31.8%15.5% conv.
black art paper3K/yr -4.3%6.3% conv.
black craft paper5K/yr -27.3%9.2% conv.
black drawing paper3K/yr -22.8%5.9% conv.

What reviews say buyers love and hate about Black Paper

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall36%

“Excellent quality”

Advertised Vs Actual Product18%

“As described”

Paper Quality13%

“Good versatile paper”

Paper Brightness6%

“Very good black paper/card”

Color4%

“Black card, simple”

What buyers complain about

84% of reviews

Smell27%

“Smells like sick”

Thickness21%

“I thought it would be thicker”

Color9%

“It's grey and not even charcoal grey either, just a darkish grey, like a dirty pavement”

Paper Quality8%

“Paper, not card”

Quality-Overall5%

“The card is of average quality”

Black Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

33%

2Thin

16%

3Paper Quality

12%

4Quality-Overall

5Advertised Vs Actual Product

Common Black Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Paper 41/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.9% over the last 90 days.