Black Mugs
Black Mugs shows low returns (1.1%), but a small market ($46K/yr) keeps it on the watch list.
Flapen Score
Is Black Mugs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Mugs is a £46K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Black Mugs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -25.7% over the last 90 days and 2.8% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Black Mugs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Argon Tableware Coloured Coffee Mugs - Matte Black - 350ml - Pack of 6 - Matt Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.48
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 6y ago
Set of 6 Best Gift Coffee Mugs - 310ml Black Ceramic Coffee Mugs
- Price
- £15.39
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago
SOL Black Mugs Set of 12 - Microwave Safe & Scratch Resistant Coffee & Tea Cups - Plain Black Mugs Set of 12 x 11oz
- Price
- £17.79
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 4y ago
Argon Tableware Coloured Coffee Mugs - Black - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.50
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago
Cosumy Coffee Cups Ceramic 350ml - 6 Coffee Mugs in Modern Black Striped Pattern - Insulated Matt Ceramic - Microwave Safe - Dishwasher Safe & Comfortable Handle
- Price
- £22.71
- Rating
- 4.6/5
- Reviews
- 824
- Age
- 3y ago
Trending
90-day click momentum
LOVECASA Coffee Mugs Set of 6 13oz/380ml Black and Gold Ceramic Mugs with Handle Stoneware Tea Cups for Coffee Latte Cappuccino Tea or Hot Chocolate Perfect for Home & Office
- Price
- £28.38
- Rating
- 4.6/5
- Reviews
- 1,400
- Age
- 5mo ago
Wrova Reusable Plastic Cups | Set of 8 | Unbreakable Plastic Glasses 350ml Lightweight Drinking Glasses Microwave and Dishwasher Safe Lightweight Plastic Tumblers for Camping School RV - Black
- Price
- £10.85
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago
Argon Tableware Coloured Coffee Mugs - Matte Black - 350ml - Pack of 4 - Matt Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 1y ago
GBhome Set of 4 Stackable Ceramic Coffee Mugs 350ml - Textured Modern Cups for Tea/Latte/Cappuccino Dishwasher & Microwave Safe Gift for Men/Women
- Price
- £20.73
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 1y ago
TEYIAN 50Pcs Plastic Cups 16oz/470ml Black Party Cups Drinking Cup Reusable & Recyclable for All Events Birthdays Weddings Picnics Christmas Anniversary Party
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 8mo ago
Newest
by launch dateLOVECASA Coffee Mugs Set of 6 13oz/380ml Black and Gold Ceramic Mugs with Handle Stoneware Tea Cups for Coffee Latte Cappuccino Tea or Hot Chocolate Perfect for Home & Office
- Price
- £28.38
- Rating
- 4.6/5
- Reviews
- 1,400
- Age
- 5mo ago
TEYIAN 50Pcs Plastic Cups 16oz/470ml Black Party Cups Drinking Cup Reusable & Recyclable for All Events Birthdays Weddings Picnics Christmas Anniversary Party
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 8mo ago
Wrova Reusable Plastic Cups | Set of 8 | Unbreakable Plastic Glasses 350ml Lightweight Drinking Glasses Microwave and Dishwasher Safe Lightweight Plastic Tumblers for Camping School RV - Black
- Price
- £10.85
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago
HOMD Coffee Cup Set 6-12oz Large Handle Ceramic Cup for Coffee Soup Tea Milk Latte hot Cocoa Ladies Men-New Porcelain Mug Set. (Black Rice Color)
- Price
- £14.76
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 10mo ago
BH | Black Plastic Cups | 16oz | 470 ml | 50-Pack | Party Cup Drinking Cup for Party Events Everyday Christmas Games Wedding and Picnics Reusable & Recyclable Drinking Cups - by Best House
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
25 falling
Sellers
33
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
41%
Top 20: 85%
Open market
35%
- Argon Tableware26%
- MIAMIO11%
- Smilatte8%
- Generic7%
- SOL7%
- Cosumy6%
Black Mugs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Top Black Mugs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black mugs37K/yr
- black cups15K/yr
- black mugs set of 613K/yr
- black mug12K/yr
- black and white mugs8K/yr
- black coffee mugs8K/yr
- black coffee cups5K/yr
- black cup3K/yr
What reviews say buyers love and hate about Black Mugs
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good quality”
“Good size”
“Good value for money”
“Just what I wanted”
“Great and Sturdy”
What buyers complain about
70% of reviews“Not good quality, bit wobbly”
“Very large”
“Really nice just slightly heavier than I expected”
“as the mugs are very thick”
“Not as sturdy as I was expecting”
Black Mugs return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Mugs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
