Black Mugs
MaybeReturns run at only 1.1% of orders. But shoppers spend only $46K a year here, so Black Mugs is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £46K/yr100K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 41%top-5 click share · 25 brands · 33 sellers
Flapen Score
Black Mugs against its category
The dotted line is the Home & Garden average. Past it, Black Mugs is stronger. Inside it, weaker.
Market
The Black Mugs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Mugs 100K times last year and spent an estimated £46K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £46Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- black mugs37K searches a year
02 · Price
A sale here is worth £16.43.
Listings sell for £16.43 on average, from £7.19 to £48.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.43 that is £0 to £2K a year per listing.
- Average price
- £16.43inside the $15 to $100 sweet spot
- Price range
- £7.19–£48.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,340 within Glassware. It carries 1,480 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 80%
- Out of stock, average day
- 14.1%
- Average rank
- #1,340in Glassware
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,480per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Black Mugs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Argon Tableware Coloured Coffee Mugs - Matte Black - 350ml - Pack of 6 - Matt Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.48
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 6y ago

Set of 6 Best Gift Coffee Mugs - 310ml Black Ceramic Coffee Mugs
- Price
- £15.39
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago

SOL Black Mugs Set of 12 - Microwave Safe & Scratch Resistant Coffee & Tea Cups - Plain Black Mugs Set of 12 x 11oz
- Price
- £17.79
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 4y ago

Argon Tableware Coloured Coffee Mugs - Black - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.50
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago

Cosumy Coffee Cups Ceramic 350ml - 6 Coffee Mugs in Modern Black Striped Pattern - Insulated Matt Ceramic - Microwave Safe - Dishwasher Safe & Comfortable Handle
- Price
- £22.71
- Rating
- 4.6/5
- Reviews
- 824
- Age
- 3y ago
Trending
90-day click momentum
LOVECASA Coffee Mugs Set of 6 13oz/380ml Black and Gold Ceramic Mugs with Handle Stoneware Tea Cups for Coffee Latte Cappuccino Tea or Hot Chocolate Perfect for Home & Office
- Price
- £28.38
- Rating
- 4.6/5
- Reviews
- 1,400
- Age
- 5mo ago

Wrova Reusable Plastic Cups | Set of 8 | Unbreakable Plastic Glasses 350ml Lightweight Drinking Glasses Microwave and Dishwasher Safe Lightweight Plastic Tumblers for Camping School RV - Black
- Price
- £10.85
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago

Argon Tableware Coloured Coffee Mugs - Matte Black - 350ml - Pack of 4 - Matt Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 1y ago

GBhome Set of 4 Stackable Ceramic Coffee Mugs 350ml - Textured Modern Cups for Tea/Latte/Cappuccino Dishwasher & Microwave Safe Gift for Men/Women
- Price
- £20.73
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 1y ago

TEYIAN 50Pcs Plastic Cups 16oz/470ml Black Party Cups Drinking Cup Reusable & Recyclable for All Events Birthdays Weddings Picnics Christmas Anniversary Party
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 8mo ago
Newest
by launch date
LOVECASA Coffee Mugs Set of 6 13oz/380ml Black and Gold Ceramic Mugs with Handle Stoneware Tea Cups for Coffee Latte Cappuccino Tea or Hot Chocolate Perfect for Home & Office
- Price
- £28.38
- Rating
- 4.6/5
- Reviews
- 1,400
- Age
- 5mo ago

TEYIAN 50Pcs Plastic Cups 16oz/470ml Black Party Cups Drinking Cup Reusable & Recyclable for All Events Birthdays Weddings Picnics Christmas Anniversary Party
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 8mo ago

Wrova Reusable Plastic Cups | Set of 8 | Unbreakable Plastic Glasses 350ml Lightweight Drinking Glasses Microwave and Dishwasher Safe Lightweight Plastic Tumblers for Camping School RV - Black
- Price
- £10.85
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago

HOMD Coffee Cup Set 6-12oz Large Handle Ceramic Cup for Coffee Soup Tea Milk Latte hot Cocoa Ladies Men-New Porcelain Mug Set. (Black Rice Color)
- Price
- £14.76
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 10mo ago

BH | Black Plastic Cups | 16oz | 470 ml | 50-Pack | Party Cup Drinking Cup for Party Events Everyday Christmas Games Wedding and Picnics Reusable & Recyclable Drinking Cups - by Best House
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
33
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
41%
Top 20: 85%
Open market
35%
- Argon Tableware26%
- MIAMIO11%
- Smilatte8%
- Generic7%
- SOL7%
- Cosumy6%
Demand
Black Mugs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Black Mugs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black mugs37K/yr
- black cups15K/yr
- black mugs set of 613K/yr
- black mug12K/yr
- black and white mugs8K/yr
- black coffee mugs8K/yr
- black coffee cups5K/yr
- black cup3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Mugs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good quality, bit wobbly
Cheap to by
Not good quality
Very large
Smaller than expected
The mugs that came with the set were very small
Really nice just slightly heavier than I expected
Heavy mugs
a little heavy
as the mugs are very thick
quite a thick rim for Chiba
Not as sturdy as I was expecting
Love
Good quality
Good quality mugs
quality cups I have had people admire them
Good size
Fits perfect in my kitchen great quality
not too big
Good value for money
Good value
Great value
Just what I wanted
it does the job
As described
Great and Sturdy
It is a sturdy mug holder
Coffee mugs are sturdy
Return
1.1% Return rate 64% Fixable by listing
Very large
Smaller than expected
The mugs that came with the set were very small
Really nice just slightly heavier than I expected
Heavy mugs
a little heavy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Mugs questions
Answered from the same tracked data.









