Is black mugs profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 35 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the black mugs niche?

25 brands and 33 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in black mugs?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Weight Heavy. The return rate is 1.1%.

When does demand for black mugs peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the black mugs niche?

Listings span £7.19–£48.72; the average listing price is £16.43 (sweet spot $15–$100). The average incumbent carries 1,480 reviews — the moat a new listing must climb.

black mugs

Worth a look

Shows low returns (1.1%), but a small market ($46K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great£7.19–£48.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.43

avg listing price — sweet spot $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,480.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£46K

£46K/yr · 100K searches

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, black mugs is a £46K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

black mugs market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £49K–£66K; units × avg price
Conversion rate: 2.8%
Avg BSR: #1,340
Page quality: 0%
Prime: 80%
Sponsored: 63%
Out of stock: 14.1%
Avg brand age: 36 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

41%

Top 20: 85%

Open market

35%

Argon Tableware26%
MIAMIO11%
Smilatte8%
Generic7%
SOL7%
Cosumy6%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -25.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top black mugs search terms

black mugs37K/yr -28.1%2.1% conv.
black cups15K/yr -9.9%2.7% conv.
black mugs set of 613K/yr -35.2%2.5% conv.
black mug12K/yr -21.5%1.5% conv.
black and white mugs8K/yr -24.1%1.2% conv.
black coffee mugs8K/yr -37.5%1.6% conv.
black coffee cups5K/yr -29.7%1.0% conv.
black cup3K/yr +2.8%0.9% conv.

All search terms

Top black mugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Argon Tableware Coloured Coffee Mugs - Matte Black - 350ml - Pack of 6 - Matt Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle

Argon Tableware£12.484.6★4,519 rev

Set of 6 Best Gift Coffee Mugs - 310ml Black Ceramic Coffee Mugs

Generic£15.394.6★26 rev

SOL Black Mugs Set of 12 - Microwave Safe & Scratch Resistant Coffee & Tea Cups - Plain Black Mugs Set of 12 x 11oz

SOL£17.794.4★199 rev

Argon Tableware Coloured Coffee Mugs - Black - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle

Argon Tableware£12.504.6★4,519 rev

Cosumy Coffee Cups Ceramic 350ml - 6 Coffee Mugs in Modern Black Striped Pattern - Insulated Matt Ceramic - Microwave Safe - Dishwasher Safe & Comfortable Handle

Cosumy£22.714.6★824 rev

Newest

by launch date

LOVECASA Coffee Mugs Set of 6 13oz/380ml Black and Gold Ceramic Mugs with Handle Stoneware Tea Cups for Coffee Latte Cappuccino Tea or Hot Chocolate Perfect for Home & Office

LOVECASA£28.381,400 rev

5mo ago

TEYIAN 50Pcs Plastic Cups 16oz/470ml Black Party Cups Drinking Cup Reusable & Recyclable for All Events Birthdays Weddings Picnics Christmas Anniversary Party

TEYIAN£7.1919 rev

8mo ago

Wrova Reusable Plastic Cups | Set of 8 | Unbreakable Plastic Glasses 350ml Lightweight Drinking Glasses Microwave and Dishwasher Safe Lightweight Plastic Tumblers for Camping School RV - Black

Wrova£10.8539 rev

9mo ago

HOMD Coffee Cup Set 6-12oz Large Handle Ceramic Cup for Coffee Soup Tea Milk Latte hot Cocoa Ladies Men-New Porcelain Mug Set. (Black Rice Color)

HOMD£14.76118 rev

10mo ago

BH | Black Plastic Cups | 16oz | 470 ml | 50-Pack | Party Cup Drinking Cup for Party Events Everyday Christmas Games Wedding and Picnics Reusable & Recyclable Drinking Cups - by Best House

Best House Another Fine Product£7.4465 rev

10mo ago

What buyers say about black mugs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Size-Overall19%

“Good size”

Value For Money15%

“Good value for money”

Advertised Vs Actual Product7%

“Just what I wanted”

Strength7%

“Great and Sturdy”

Design-Overall6%

“Lovely design”

Comfort-Overall3%

“Look great and feel comfortable in your hand”

Thickness2%

“Thick, durable and elegant”

Ease Of Use2%

“is very easy”

Storage Capacity1%

“very handy takes up no space”

What buyers complain about

Quality-Overall23%

“Not good quality, bit wobbly”

Size-Overall19%

“Very large”

Weight Heavy5%

“Really nice just slightly heavier than I expected”

Thickness5%

“as the mugs are very thick”

Strength3%

“Not as sturdy as I was expecting”

Color Fading/Discoloration3%

“the inside is starting to discolour already”

Instructions/User Manual/Troubleshooting3%

“there were no instructions”

Portability3%

“you couldn't carry it across a room”

Handle Quality3%

“The cups are lovely unfortunately the handle on one of the cups was broken”

Microwave Safe3%

“its a shame their not suitable for use in the microwave and the stand was very flimsy and cheap looking”

Top return reasons

Size-Overall47%

Defective Material/Parts12%

Color6%

Weight Heavy6%

Scratch Resistance4%

Quality-Overall4%

Advertised Vs Actual Product3%

Leak-Proof2%

Handle Quality2%

Value For Money2%

Common questions

Is black mugs profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 35 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the black mugs niche?: 25 brands and 33 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in black mugs?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Weight Heavy. The return rate is 1.1%.
When does demand for black mugs peak?: Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the black mugs niche?: Listings span £7.19–£48.72; the average listing price is £16.43 (sweet spot $15–$100). The average incumbent carries 1,480 reviews — the moat a new listing must climb.