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Black Mugs

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $46K a year here, so Black Mugs is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£46K/yr100K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
41%top-5 click share · 25 brands · 33 sellers

Flapen Score

Black Mugs against its category

The dotted line is the Home & Garden average. Past it, Black Mugs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Mugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Mugs 100K times last year and spent an estimated £46K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
2.8%
Market size, estimated
£46Ka year
Peak month
December1.7× the quietest month
Top search term
black mugs37K searches a year

02 · Price

A sale here is worth £16.43.

Listings sell for £16.43 on average, from £7.19 to £48.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.43 that is £0 to £2K a year per listing.

Average price
£16.43inside the $15 to $100 sweet spot
Price range
£7.19–£48.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,340 within Glassware. It carries 1,480 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
80%
Out of stock, average day
14.1%
Average rank
#1,340in Glassware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,480per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black Mugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

33

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

41%

Top 20: 85%

Open market

35%

  • Argon Tableware26%
  • MIAMIO11%
  • Smilatte8%
  • Generic7%
  • SOL7%
  • Cosumy6%

Demand

Black Mugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Black Mugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black mugs37K/yr
  • black cups15K/yr
  • black mugs set of 613K/yr
  • black mug12K/yr
  • black and white mugs8K/yr
  • black coffee mugs8K/yr
  • black coffee cups5K/yr
  • black cup3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Mugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.11

Not good quality, bit wobbly

Cheap to by

Not good quality

Size-Overall19%+1.69

Very large

Smaller than expected

The mugs that came with the set were very small

Weight Heavy5%

Really nice just slightly heavier than I expected

Heavy mugs

a little heavy

Thickness5%−0.04

as the mugs are very thick

quite a thick rim for Chiba

Strength3%+0.26

Not as sturdy as I was expecting

Love

Quality-Overall25%−0.11

Good quality

Good quality mugs

quality cups I have had people admire them

Size-Overall19%+1.69

Good size

Fits perfect in my kitchen great quality

not too big

Value For Money15%+1.11

Good value for money

Good value

Great value

Advertised Vs Actual Product7%+0.50

Just what I wanted

it does the job

As described

Strength7%+0.26

Great and Sturdy

It is a sturdy mug holder

Coffee mugs are sturdy

Return

1.1% Return rate 64% Fixable by listing

Size-Overall47%▇▅▆▇█▆

Very large

Smaller than expected

The mugs that came with the set were very small

Defective Material/Parts12%▄██▃▂▇
Color6%▂▂▃▅█▃
Weight Heavy6%▄█▁▅▁▄

Really nice just slightly heavier than I expected

Heavy mugs

a little heavy

Scratch Resistance4%▁█▅▇▅▁

FAQ

Common Black Mugs questions

Answered from the same tracked data.