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Black Kitchen Roll Holder

Fail

Demand is soft, at -21.6% this quarter, so Black Kitchen Roll Holder is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£64K/yr71K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
65%top-5 click share · 16 brands · 31 sellers

Flapen Score

Black Kitchen Roll Holder against its category

The dotted line is the Home & Garden average. Past it, Black Kitchen Roll Holder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Kitchen Roll Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Kitchen Roll Holder 71K times last year and spent an estimated £64K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
10.4%
Market size, estimated
£64Ka year
Peak month
February1.4× the quietest month
Top search term
black kitchen roll holder44K searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £4.46 to £17.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.72 that is £2K to £4K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£4.46–£17.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #59 within Racks & Holders. It carries 2,316 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#59in Racks & Holders
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,316per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Black Kitchen Roll Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

31

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

20%

  • OBODING42%
  • niffgaff16%
  • Minismus8%
  • susswiff7%
  • VEHHE5%
  • Aouplry2%

Demand

Black Kitchen Roll Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Kitchen Roll Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black kitchen roll holder44K/yr
  • kitchen roll holder black20K/yr
  • black paper towel holder3K/yr
  • black kitchen towel holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Kitchen Roll Holder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Strength”
18%of negative reviews mention “Strength”
0.9%of orders come back
“Weak joint do not buy”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Kitchen Roll Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data