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Black Kitchen Roll Holder

Fail

Demand is soft, at -21.6% this quarter, so Black Kitchen Roll Holder is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£64K/yr71K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
65%top-5 click share · 16 brands · 31 sellers

Flapen Score

Black Kitchen Roll Holder against its category

The dotted line is the Home & Garden average. Past it, Black Kitchen Roll Holder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Kitchen Roll Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Kitchen Roll Holder 71K times last year and spent an estimated £64K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
10.4%
Market size, estimated
£64Ka year
Peak month
February1.4× the quietest month
Top search term
black kitchen roll holder44K searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £4.46 to £17.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.72 that is £2K to £4K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£4.46–£17.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #59 within Racks & Holders. It carries 2,316 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#59in Racks & Holders
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,316per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Black Kitchen Roll Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • OBODING42%
  • niffgaff16%
  • Minismus8%
  • susswiff7%
  • VEHHE5%
  • Aouplry2%

Demand

Black Kitchen Roll Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Kitchen Roll Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black kitchen roll holder44K/yr
  • kitchen roll holder black20K/yr
  • black paper towel holder3K/yr
  • black kitchen towel holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Kitchen Roll Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%+1.36

Weak joint do not buy

A bit flimsy

Not very robust

Quality-Overall15%−0.10

Poor quality

Not as good as it looks

Not made well enough

Durability14%−0.13

Broke easy

Broke immediately

Broke a few months after having it

Adhesion/Stickiness8%−0.04

Failure of sticky pad

The adhesive pad doesn't really stick

Unfortunately, it doesn't stick

Ease Of Use5%+0.43

so no way of using the product

not very useful

Love

Strength22%+1.36

sturdy base

Sturdy construction

sturdy enough

Value For Money12%+0.75

Good value

Great value for money

Good value for money

Quality-Overall11%−0.10

Good quality

well made

No complaints from me

Assembly/Installation10%

was very easy to install

easy to put up

Very easy to assemble

Ease Of Use7%+0.43

Easy to use

Very handy

easy to get if needed

Return

0.9% Return rate 34% Fixable by listing

Size-Overall24%▆▅█▅▆▆
Quality-Overall11%▅▂▄█▅▅

Poor quality

Not as good as it looks

Not made well enough

Defective Material/Parts10%█▄▅▄▅▅
Adhesion/Stickiness9%█▆▅▆▆▇

Failure of sticky pad

The adhesive pad doesn't really stick

Unfortunately, it doesn't stick

Strength6%▆█▂▄▃▂

Weak joint do not buy

A bit flimsy

Not very robust

FAQ

Common Black Kitchen Roll Holder questions

Answered from the same tracked data.