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Black Iron on Vinyl

Fail

Prices span $5.03–$14.00, mostly outside the sweet spot, so Black Iron on Vinyl is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£65K/yr35K searches / yr
90-day growth
+50.0%search demand this quarter
Competition
62%top-5 click share · 12 brands · 16 sellers

Flapen Score

Black Iron on Vinyl against its category

The dotted line is the Home & Garden average. Past it, Black Iron on Vinyl is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Iron on Vinyl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Iron on Vinyl 35K times last year and spent an estimated £65K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

23.9% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+50.0%
Conversion, latest week
23.9%
Market size, estimated
£65Ka year
Peak month
July2.4× the quietest month
Top search term
black iron on vinyl13K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £5.03 to £14.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.89 that is £2K to £4K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£5.03–£14.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #18 within Art & Craft Supplies. It carries 2,103 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#18in Art & Craft Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,103per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Iron on Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

  • HTVRONT25%
  • IModeur24%
  • Cricut14%
  • Lya Vinyl13%
  • Artcut8%
  • Prime Vinyl5%
  • Open — no brand owns it (6 brands, 12%)

Demand

Black Iron on Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Black Iron on Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black iron on vinyl13K/yr
  • black htv vinyl iron on8K/yr
  • black htv7K/yr
  • black heat transfer vinyl5K/yr
  • black htv vinyl2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Iron on Vinyl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness39%−0.16

Does not stick properly

Not sticking

Transfer doesnt stick to the backing so all the cutting wouldnt stick down

Material Quality21%−0.08

Awful Vinyl

when pressed on to a tshirt, it is a horrible, thick and shiny vinyl

Not the best vinyl didn't stick very good

Functionality-Overall9%−0.02

my machine didnt cut through a couple of letters

Ease Of Use5%+1.49

Nightmare to work with

proved quite difficult to weed

Quality-Overall5%+2.62

Not good quality

Love

Quality-Overall31%+2.62

Good quality

Great product

it turned out to be of excellent quality

Ease Of Use22%+1.49

Very easy to use

easy to cut

Easy to weed and transfer

Material Quality6%−0.08

Great cheaper vinyl

Great value for money really good roll lots of vinyl

Value For Money5%0.00

one of the cheapest on Amazon

Great value for money

Good value easy to use

Color4%+0.05

I bought many colors I liked

Good quality nice dark black

Colour is perfect jet black I have never had any problems with fading or coming off

Return

0.6% Return rate 24% Fixable by listing

Quality-Overall15%▁▁▁█▅▃

Not good quality

Functionality-Overall15%▅█▃▁▂▃

my machine didnt cut through a couple of letters

Adhesion/Stickiness11%▇▁█▁▃▂

Does not stick properly

Not sticking

Transfer doesnt stick to the backing so all the cutting wouldnt stick down

Size-Overall11%▁▁▁█▁█
Color10%▁█▄▁▅▃

FAQ

Common Black Iron on Vinyl questions

Answered from the same tracked data.