Is black fridge freezer profitable to sell on Amazon United Kingdom?

The niche generates £446K/yr across 31 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the black fridge freezer niche?

19 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in black fridge freezer?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Heating. The return rate is 4.4%.

When does demand for black fridge freezer peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the black fridge freezer niche?

Listings span £160.75–£410.61; the average listing price is £255.08 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.

black fridge freezer

Worth a look

Shows a thin review moat (284 avg reviews), but prices mostly outside the sweet spot ($160.75–$410.61) keeps it on the watch list.

Review moat

Great283.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good£446K

£446K/yr · 177K searches

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Avg price

Okay£255.08

avg listing price — sweet spot $15–$100

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad£160.75–£410.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, black fridge freezer is a £446K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

black fridge freezer market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £255K–£319K; units × avg price
Conversion rate: 1.0%
Avg BSR: #168
Page quality: 0%
Prime: 84%
Sponsored: 90%
Out of stock: 5.1%
Avg brand age: 33 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

32%

Fridgemaster19%
Hoover11%
COMFEE'11%
CANDY10%
Cookology9%
Willow8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top black fridge freezer search terms

black fridge freezer107K/yr +13.5%0.6% conv.
fridge freezer black32K/yr +33.2%0.7% conv.
black fridge freezer 50/50 frost free18K/yr +32.6%0.8% conv.
black fridge freezer 50/508K/yr -8.5%1.0% conv.
tall black fridge freezer6K/yr +15.2%0.2% conv.
black frost free fridge freezer6K/yr -16.9%0.2% conv.

All search terms

Top black fridge freezer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fridgemaster MC50165EB 50cm Freestanding 60/40 Fridge Freezer - 175-litre capacity with Crisper box - Reversible Door - LED Lighting- 4 Star Freezer Rating - Black - E Rated

Fridgemaster£164.354.2★1,621 rev

COMFEE 174L Freestanding Fridge Freezer Low Frost RCB169BL2UK(E)

COMFEE'£160.754.0★143 rev

Cookology 142L Freestanding 50/50 Fridge Freezer - Black

Cookology£179.784.2★544 rev

Willow WFF157B 157L Freestanding 70/30 Fridge Freezer with Adjustable Thermostat Mark-Proof Finish Low Frost 2 Year Warranty - Black

Willow£171.054.3★470 rev

CHiQ FBM157L4EU Fridge Freezer Net Capacity 157L 70/30 Width 48CM Height 144CM Black Low Frost Enegy Rated E 39 dB 12-Year Compressor Service

CHiQ£165.224.2★624 rev

Newest

by launch date

Fridgemaster MC55240EB 55cm Freestanding 252 Litre 50/50 Fridge Freezer - LED Lighting - 4 Star Freezer Rating - Black - E Rated H174.3 x W55.4 x D55.8 cm

Fridgemaster£216.80501 rev

1mo ago

Hoover HONCQ3T518ENTK 55cm Total No Frost Fridge Freezer - Black - E Rated

Hoover£266.205 rev

4mo ago

HVT3CLECKIHB H Fridge 300-55cm Wide - 50/50 Split - 252 Litre Capacity - Low Frost - Four Freezer Drawers - Black Freestanding Fridge Freezer

Generic£223.6610 rev

6mo ago

HYE Side By Side American Fridge Freezer - 444L Frost Free Water Dispenser Black

HYE£368.6297 rev

7mo ago

ASCOLI 120L Freestanding Retro Fridge 88L/32L Direct Cooling Mechanical Control Metal Handle Adjustable Tempered Glass Shelves Led Light

ASCOLI£217.4418 rev

11mo ago

What buyers say about black fridge freezer

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Excellent value for money”

Size-Overall20%

“Size is accurate”

Quality-Overall15%

“No complaints”

Storage Capacity11%

“It has a wonderful storage capacity”

Noise Level7%

“it is quiet”

Advertised Vs Actual Product5%

“Works like a dream”

Design-Overall3%

“Perfectly formed,”

Compactness2%

“Brilliant compact fridge/freezer”

Color2%

“the color it is the same as the picture”

Ease Of Use2%

“easy no hassle”

What buyers complain about

Size-Overall44%

“it will not fit through my door”

Quality-Overall7%

“they are not performing quality checks”

Heating5%

“also fridge didn't cool correctly”

Durability4%

“broke after 3years”

Noise Level4%

“The noise it makes is driving me nuts”

Ice Maker3%

“The freezer builds too much ice”

Scratch Resistance3%

“The fridge has scratches on the left side so its very disappointing as the fridge is the right size for what I wanted”

Temperature Control2%

“freezer are both really cold”

Value For Money2%

“Not worth the price”

Functionality-Overall2%

“water dispenser never worked”

Top return reasons

Size-Overall67%

Defective Material/Parts5%

Temperature Control4%

Scratch Resistance3%

Functionality-Overall2%

Storage Capacity2%

Heating2%

Quality-Overall2%

Color1%

Noise Level1%

Common questions

Is black fridge freezer profitable to sell on Amazon United Kingdom?: The niche generates £446K/yr across 31 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the black fridge freezer niche?: 19 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in black fridge freezer?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Heating. The return rate is 4.4%.
When does demand for black fridge freezer peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the black fridge freezer niche?: Listings span £160.75–£410.61; the average listing price is £255.08 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.