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Black Fridge Freezer

Black Fridge Freezer shows a thin review moat (284 avg reviews), but prices mostly outside the sweet spot ($160.75–$410.61) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 57Growth 46Conversion 12Competition 67Returns 32Price range 0Avg price 38Brand share 74Review moat 86Quality gap 84
This niche Category average

Is Black Fridge Freezer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Fridge Freezer is a £446K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 52/100.

Black Fridge Freezer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +16.9% over the last 90 days and 1.0% of searches end in a purchase.

£446K

revenue / yr

Units sold / yr1K
Search volume / yr+16.9%177K
Conversion rate1.0%
Avg price£255.08

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers19 · 22
Top-5 product click share45%
Open market39%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement90%
New entrants (1y)7· 4 succeeded
Avg rating4.2★
Avg reviews284

Top Black Fridge Freezer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£27K£40K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

22

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

32%

  • Fridgemaster19%
  • Hoover11%
  • COMFEE'11%
  • CANDY10%
  • Cookology9%
  • Willow8%

Black Fridge Freezer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR1.0%Products31Brands19Top 5 Brands61%OOS Rate5.1%Rating4.2★Reviews284Avg BSR#168
5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Black Fridge Freezer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black fridge freezer107K/yr
  • fridge freezer black32K/yr
  • black fridge freezer 50/50 frost free18K/yr
  • black fridge freezer 50/508K/yr
  • tall black fridge freezer6K/yr
  • black frost free fridge freezer6K/yr

What reviews say buyers love and hate about Black Fridge Freezer

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money23%

Excellent value for money

Size-Overall20%

Size is accurate

Quality-Overall15%

No complaints

Storage Capacity11%

It has a wonderful storage capacity

Noise Level7%

it is quiet

What buyers complain about

77% of reviews
Size-Overall44%

it will not fit through my door

Quality-Overall7%

they are not performing quality checks

Heating5%

also fridge didn't cool correctly

Durability4%

broke after 3years

Noise Level4%

The noise it makes is driving me nuts

Black Fridge Freezer return rate & reasons

Why buyers send it back, as a share of all return requests.

4.4%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Defective Material/Parts
5%
3Temperature Control
4%
4Scratch Resistance
3%
5Functionality-Overall
2%

Common Black Fridge Freezer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Fridge Freezer 52/100 on Amazon United Kingdom — Worth a look. The niche generates £446K/yr across 31 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved +16.9% over the last 90 days.
Search demand for Black Fridge Freezer on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.