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Black Flag

Fail

The top 5 brands take 100% of clicks, so Black Flag is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£3K/yr20K searches / yr
90-day growth
+827.1%search demand this quarter
Competition
91%top-5 click share · 4 brands · 9 sellers

Flapen Score

Black Flag against its category

The dotted line is the Home & Garden average. Past it, Black Flag is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Flag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Flag 20K times last year and spent an estimated £3K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +827.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+827.1%
Conversion, latest week
2.5%
Market size, estimated
£3Ka year
Top search term
black flag15K searches a year

02 · Price

A sale here is worth £5.95.

Listings sell for £5.95 on average, from £4.23 to £7.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £5.95 that is £0 to £595 a year per listing.

Average price
£5.95under the $15 to $100 sweet spot
Price range
£4.23–£7.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£595
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #1,184 within Garden Décor. It carries 801 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.1%
Average rank
#1,184in Garden Décor
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
801per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£291£582£874£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • BigTree43%
  • KASKANA21%
  • AZ FLAG19%
  • Anley17%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Black Flag

What buyers praise, what they complain about and why they send it back, from the reviews.

Return

0.6% Return rate 60% Fixable by listing

Size-Overall60%▁▁▁▁█▁
Quality-Overall40%▁▁▁█▁▁

FAQ

Common Black Flag questions

Answered from the same tracked data.