black fitted sheet double
Skip itPrices mostly outside the sweet spot ($5.81–$11.71) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.36avg listing price — sweet spot $15–$100
Market size
Bad£62K£62K/yr · 77K searches
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Review moat
Bad27,868.95avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.81–£11.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black fitted sheet double is a £62K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black fitted sheet double market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £59K–£74K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 95%
- Out of stock
- 3.6%
- Avg brand age
- 46 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
15 rising
Sellers
17
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
18%
- Utopia Bedding27%
- Generic19%
- My home store15%
- Aspire Homeware9%
- Amazon Basics8%
- MAGNA COLLECTION4%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -19.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×
Top black fitted sheet double search terms
- black fitted sheet double18K/yr
- black double fitted sheets12K/yr
- black bed sheet12K/yr
- black fitted sheet7K/yr
- black bed sheets6K/yr
- black double bed sheet4K/yr
- black bed sheets double4K/yr
- black sheets double bed3K/yr
- black double fitted sheet3K/yr
- black double sheet3K/yr
Top black fitted sheet double products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Fitted Sheet Double Black - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
Utopia Bedding£6.874.6★133,035 rev
AR Ware 25 cm Double Fitted Sheet - Super Soft Wrinkle Free Microfiber Bed Sheets - Non Iron Breathable Plain Dyed Fitted Sheets (Black)
Generic£6.384.5★708 rev
My home store Black Fitted Sheet Double Bed- 25 cm Deep Brushed Microfiber Ultra Soft No-Iron Wrinkle-Resistant Plain Dyed Fitted Bed Sheets - Hypoallergenic Breathable Sheets
My home store£6.584.5★2,428 rev
Aspire Homeware Double Fitted Sheet - 25 cm Deep Hotel Quality (Black) Bed Sheets - Soft & Breathable Fitted Bed Sheets Double - Anti-Wrinkle Easy Care Fitted Sheets
Aspire Homeware£7.174.4★2,107 rev
Amazon Basics Bedding Soft Microfibre Fitted Sheet with 12 inch (30 cm) Deep Pocket 90 x 200 cm Black
Amazon Basics£5.814.5★147,147 rev
Newest
by launch date
Hafaa Double Fitted Sheet 2 Pack 40Cm Deep Pocket 16 Inch Black Bed Sheets Hotel Quality Soft Brushed Microfiber Fabric Breathable Shrinkage Fade Resistant Bedsheet
Hafaa£11.7161 rev
LYMA Bedding Fitted Sheet Single Deep Pocket 35CM OEKO-TEX Certified Ultra Soft Nanoplush Double Brushed Quick Dry Fabric Shrink Wrinkle & Fade Resistant Easy Care Elastic Bottom Sheet (Black)
LYMA£8.09410 rev
ANSIO Double Fitted Sheet Soft Brushed Microfibre Fabric Extra Deep Pocket 35cm All-Around Elastic OEKO-TEX Certified Easy Care & Naturally Smooth After Wash - Black
ANSIO£6.12324 rev
Single Fitted Sheet - 90 x 190cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Black Single)
MAGNA COLLECTION£6.171,007 rev
Sonive Double Fitted Sheet Brushed Polyester Wrinkle-Resistant Hotel Quality 30 CM Deep Pocket Non Slip Black 135 x 190 + 30cm
Sonive£6.37486 rev
Trending
90-day click momentum
Bare Home Fitted Bottom Sheet - Premium 1800 Ultra-Soft Microfibre - Ultra-Soft Wrinkle Free - Deep Pocket - 35 CM Deep - Emperor Fitted Sheet (Black)
Bare Home£6.044.5★
Hafaa Double Fitted Sheet 2 Pack 40Cm Deep Pocket 16 Inch Black Bed Sheets Hotel Quality Soft Brushed Microfiber Fabric Breathable Shrinkage Fade Resistant Bedsheet
Hafaa£11.714.5★
2 Pack Double Fitted Sheets 28cm Deep Pocket Ultra Soft Comfortable Microfibre Bed Sheets Breathable Wrinkle Fade & Shrink Resistant Easy Care Bedding (Black Double)
Beldora£10.834.4★
Utopia Bedding Fitted Sheet Double Black
Utopia Bedding£6.654.6★
Utopia Bedding Bed Sheet Set 3 Piece Single Black
Utopia Bedding£8.814.6★
What buyers say about black fitted sheet double
What buyers praise and complain about, mined from review topics.What buyers love
“Fits fine”
“Brilliant quality and so deep”
“GREAT VALUE”
“feels very silky”
“Easy to wash with simpler colours”
“Good colour”
“Actually really nice material”
“comfortable”
“So far its held up well even with the dog”
“Is what it says”
What buyers complain about
“its not even fitting”
“Used once and the material had split and torn”
“Pilling”
“Didn't last”
“Ok. Very thin ok i suppose”
“Terribly made”
“Very difficult to put onto the edges”
Top return reasons
Common questions
- Is black fitted sheet double profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the black fitted sheet double niche?
- 15 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in black fitted sheet double?
- Top complaints mined from reviews: Size-Overall, Material Quality, Leak-Proof. The return rate is 0.3%.
- When does demand for black fitted sheet double peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the black fitted sheet double niche?
- Listings span £5.81–£11.71; the average listing price is £7.36 (sweet spot $15–$100). The average incumbent carries 27,869 reviews — the moat a new listing must climb.