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Black Fitted Sheet Double

Fail

Prices span $5.81–$11.71, mostly outside the sweet spot, so Black Fitted Sheet Double is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£62K/yr77K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
71%top-5 click share · 15 brands · 17 sellers

Flapen Score

Black Fitted Sheet Double against its category

The dotted line is the Home & Garden average. Past it, Black Fitted Sheet Double is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fitted Sheet Double market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Fitted Sheet Double 77K times last year and spent an estimated £62K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
10.9%
Market size, estimated
£62Ka year
Peak month
October1.9× the quietest month
Top search term
black fitted sheet double18K searches a year

02 · Price

A sale here is worth £7.36.

Listings sell for £7.36 on average, from £5.81 to £11.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.36 that is £2K to £4K a year per listing.

Average price
£7.36under the $15 to $100 sweet spot
Price range
£5.81–£11.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #61 within Home Textiles. It carries 27,869 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
55%
Out of stock, average day
3.6%
Average rank
#61in Home Textiles
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
27,869per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Black Fitted Sheet Double products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

18%

  • Utopia Bedding27%
  • Generic19%
  • My home store15%
  • Aspire Homeware9%
  • Amazon Basics8%
  • MAGNA COLLECTION4%

Demand

Black Fitted Sheet Double search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Black Fitted Sheet Double search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black fitted sheet double18K/yr
  • black double fitted sheets12K/yr
  • black bed sheet12K/yr
  • black fitted sheet7K/yr
  • black bed sheets6K/yr
  • black double bed sheet4K/yr
  • black bed sheets double4K/yr
  • black sheets double bed3K/yr
  • black double fitted sheet3K/yr
  • black double sheet3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Fitted Sheet Double

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.01

its not even fitting

Too big for the bed

keeps coming off so not rhw best fit

Material Quality13%−0.10

Used once and the material had split and torn

Fabric is awful

Leak-Proof13%

Pilling

Durability13%−0.05

Didn't last

both sheets broke within 2 days

Torn and damaged after a single use

Thin13%−0.08

Ok. Very thin ok i suppose

Love

Size-Overall31%−0.01

Fits fine

That it fits snug

perfect fit for the bed

Quality-Overall27%+2.08

Brilliant quality and so deep

Such good quality I have bought them for my childrens beds

Good quality

Value For Money11%+1.00

GREAT VALUE

Amazing value for money

is at such a fantastic low price

Soft Feel9%

feels very silky

Silky soft, would definitely recommend

So soft and comfortable

Washability4%+0.60

Easy to wash with simpler colours

washed many times still as good as new

Washed it before putting it on the bed and washed lovely, and its so deep that it actually tucks under our mattress

Return

0.3% Return rate 79% Fixable by listing

Size-Overall64%▄▅▇▇█▆

its not even fitting

Too big for the bed

keeps coming off so not rhw best fit

Color14%▁█▅▃▂▁
Material Quality10%▅▂▂▂▁█

Used once and the material had split and torn

Fabric is awful

Quality-Overall4%█▃▁▄▃▁

Terribly made

Thin3%█▁▂▂▁▁

Ok. Very thin ok i suppose

FAQ

Common Black Fitted Sheet Double questions

Answered from the same tracked data.