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Black Felt Tip Pens

Fail

Prices span $1.56–$11.03, mostly outside the sweet spot, so Black Felt Tip Pens is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£45K/yr75K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
45%top-5 click share · 23 brands · 81 sellers

Flapen Score

Black Felt Tip Pens against its category

The dotted line is the Home & Garden average. Past it, Black Felt Tip Pens is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Felt Tip Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Felt Tip Pens 75K times last year and spent an estimated £45K. The top 5 brands take 49% of clicks. Demand peaks in Feb–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
10.2%
Market size, estimated
£45Ka year
Peak month
February2.4× the quietest month
Top search term
black felt tip pens44K searches a year

02 · Price

A sale here is worth £5.90.

Listings sell for £5.90 on average, from £1.56 to £11.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.90 that is £1K to £3K a year per listing.

Average price
£5.90under the $15 to $100 sweet spot
Price range
£1.56–£11.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #92 within Drawing. It carries 5,337 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#92in Drawing
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,337per listing
Listings tracked
28

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Felt Tip Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

81

Est. top-5 brand share

49%

Top 20: 98%

Est. top-5 click share

45%

Top 20: 92%

Open market

44%

  • DOLLAR16%
  • Thboxes10%
  • Berol9%
  • Mogyann7%
  • Paper Mate7%
  • WINSONS7%

Demand

Black Felt Tip Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Black Felt Tip Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black felt tip pens44K/yr
  • black colouring pens13K/yr
  • black felt tips6K/yr
  • black felt pens5K/yr
  • black felt tip3K/yr
  • black felt tip pen3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Felt Tip Pens

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Felt Tip Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data