black felt tip pens
Skip itPrices mostly outside the sweet spot ($1.56–$11.03) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,336.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 75K searches
Price range
Bad£1.56–£11.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black felt tip pens is a £45K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black felt tip pens market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £47K–£59K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.1%
- Avg brand age
- 47 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
81
Top-5 brand share
49%
Top 20: 98%
Top-5 click share
45%
Top 20: 92%
Open market
44%
- DOLLAR16%
- Thboxes10%
- Berol9%
- Mogyann7%
- Paper Mate7%
- WINSONS7%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -10.5% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 2.4×
Top black felt tip pens search terms
- black felt tip pens44K/yr
- black colouring pens13K/yr
- black felt tips6K/yr
- black felt pens5K/yr
- black felt tip3K/yr
- black felt tip pen3K/yr
Top black felt tip pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DOLLAR ColorMax Felt Tips Colouring Pens BLACK Pack of 10 Ideal for Draw Colour Mark Sketch Write Perfect for School Office Home Everyday Use
DOLLAR£4.904.3★220 rev
Thboxes 12 Pack Dual Tip Black Felt Tip Pens Washable Water-Based
Thboxes£6.034.5★435 rev
Berol Colour Broad Fibre Tipped Pen - Black Pack of 12
Berol£8.094.6★469 rev
Mogyann Felt Tip Pens 12 Pack Black Markers Colouring Pens for Art Drawing Sketching
Mogyann£6.724.4★2,780 rev
WINSONS Black Acrylic Markers Paint Pens Acrylic Pens Waterproof Non-Toxic odorless Fine and Brush Nibs for Paper Pottery Stones 12 PCS
WINSONS£6.114.5★396 rev
Newest
by launch date
Surcotto Black Felt Tip Pens 12 Pack Black Markers Colouring Pens Dual Tip Brush Pen Water-Based Fineliners Markers for Adults Art Drawing Sketching Journaling Calligraphy
Surcotto£6.371,404 rev
VAKKI Felt Tip Pens 12 Pack Black Markers Colouring Pens for Adults 0.4mm Fineliners for Art Drawing Sketching
VAKKI£6.551,391 rev
Thboxes 12 Pack Dual Tip Black Felt Tip Pens Washable Water-Based
Thboxes£6.03435 rev
WINSONS Black Acrylic Markers Paint Pens Acrylic Pens Waterproof Non-Toxic odorless Fine and Brush Nibs for Paper Pottery Stones 12 PCS
WINSONS£6.11396 rev
ARTISTRO 5 Black Acrylic Paint Pens Dual Tip (Brush & Fine) Markers for Fabric Canvas Rock Glass Wood Calligraphy Scrapbook Supplies DIY & Gift for Kids Teens - Art Set
ARTISTRO£6.466,892 rev
Trending
90-day click momentumSurcotto Black Felt Tip Pens 12 Pack Black Markers Colouring Pens Dual Tip Brush Pen Water-Based Fineliners Markers for Adults Art Drawing Sketching Journaling Calligraphy
Surcotto£6.374.6★
VAKKI Felt Tip Pens 12 Pack Black Markers Colouring Pens for Adults 0.4mm Fineliners for Art Drawing Sketching
VAKKI£6.554.6★
G4GADGET Black Permanent Marker Bullet Tip Fine Point Ideal for Plastic Wood Metal and Glass - Durable & Quick-Drying Ink (10) - Packaging May Vary
G4GADGET£3.344.5★
WINSONS Black Acrylic Markers Paint Pens Acrylic Pens Waterproof Non-Toxic odorless Fine and Brush Nibs for Paper Pottery Stones 12 PCS
WINSONS£6.114.5★
REQUISITE NEEDS 12 x Smudge Resistant Fine Point Black Permanent Marker
REQUISITE NEEDS£3.144.3★
What buyers say about black felt tip pens
What buyers praise and complain about, mined from review topics.What buyers love
“I love their consistent quality”
“Brilliant value for money”
“Work as advertised”
“Perfect quality pens”
“love the writing ability”
“The fine tip is probably the best part for me”
“Sharpie pens”
“Easy to use”
“Ideal for drawing”
“Great colour”
What buyers complain about
“Bad quality”
“They also dont seem to last long”
“mire of a dirty grey”
“The thick tips are breaking up”
“they are so expensive”
“they seem a little dry”
“does not dry quickly”
“dont work at all”
“All of the pens are dried out”
“Dont as thick as it shows”
Top return reasons
Common questions
- Is black felt tip pens profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the black felt tip pens niche?
- 23 brands and 81 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in black felt tip pens?
- Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 0.2%.
- When does demand for black felt tip pens peak?
- Demand peaks in Feb–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the black felt tip pens niche?
- Listings span £1.56–£11.03; the average listing price is £5.90 (sweet spot $15–$100). The average incumbent carries 5,337 reviews — the moat a new listing must climb.