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Black Felt Tip Pens

prices mostly outside the sweet spot ($1.56–$11.03) — Black Felt Tip Pens doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 11Growth 20Conversion 88Competition 67Returns 99Price range 0Avg price 16Brand share 86Review moat 24Quality gap 48
This niche Category average

Is Black Felt Tip Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Felt Tip Pens is a £45K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.

Black Felt Tip Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.5% over the last 90 days and 10.2% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr10K
Search volume / yr-10.5%75K
Conversion rate10.2%
Avg price£5.90

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers23 · 81
Top-5 product click share45%
Open market51%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement75%
New entrants (1y)5· 2 succeeded
Avg rating4.5★
Avg reviews5,337

Top Black Felt Tip Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

81

Top-5 brand share

49%

Top 20: 98%

Top-5 click share

45%

Top 20: 92%

Open market

44%

  • DOLLAR16%
  • Thboxes10%
  • Berol9%
  • Mogyann7%
  • Paper Mate7%
  • WINSONS7%

Black Felt Tip Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR10.2%Products28Brands23Top 5 Brands49%OOS Rate2.1%Rating4.5★Reviews5,337Avg BSR#92
4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov · busiest ÷ quietest = 2.4×

Top Black Felt Tip Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black felt tip pens44K/yr
  • black colouring pens13K/yr
  • black felt tips6K/yr
  • black felt pens5K/yr
  • black felt tip3K/yr
  • black felt tip pen3K/yr

What reviews say buyers love and hate about Black Felt Tip Pens

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Quality-Overall15%

I love their consistent quality

Value For Money13%

Brilliant value for money

Advertised Vs Actual Product9%

Work as advertised

Pen/Pencil Quality9%

Perfect quality pens

Writing Experience6%

love the writing ability

What buyers complain about

66% of reviews
Quality-Overall15%

Bad quality

Durability8%

They also dont seem to last long

Color7%

mire of a dirty grey

Nib/Tip Quality6%

The thick tips are breaking up

Value For Money6%

they are so expensive

Black Felt Tip Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dry/Empty Ink
12%
2Color
11%
3Functionality-Overall
10%
4Nib/Tip Quality
9%
5Thickness
6%

Common Black Felt Tip Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Felt Tip Pens 49/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.
Search demand for Black Felt Tip Pens on Amazon United Kingdom peaks in Feb–Nov, where the busiest month runs 2.4× the quietest.