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Black Felt Tip Pens

Fail

Prices span $1.56–$11.03, mostly outside the sweet spot, so Black Felt Tip Pens is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£45K/yr75K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
45%top-5 click share · 23 brands · 81 sellers

Flapen Score

Black Felt Tip Pens against its category

The dotted line is the Home & Garden average. Past it, Black Felt Tip Pens is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Felt Tip Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Felt Tip Pens 75K times last year and spent an estimated £45K. The top 5 brands take 49% of clicks. Demand peaks in Feb–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
10.2%
Market size, estimated
£45Ka year
Peak month
February2.4× the quietest month
Top search term
black felt tip pens44K searches a year

02 · Price

A sale here is worth £5.90.

Listings sell for £5.90 on average, from £1.56 to £11.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.90 that is £1K to £3K a year per listing.

Average price
£5.90under the $15 to $100 sweet spot
Price range
£1.56–£11.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #92 within Drawing. It carries 5,337 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#92in Drawing
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,337per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Felt Tip Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

81

Top-5 brand share

49%

Top 20: 98%

Top-5 click share

45%

Top 20: 92%

Open market

44%

  • DOLLAR16%
  • Thboxes10%
  • Berol9%
  • Mogyann7%
  • Paper Mate7%
  • WINSONS7%

Demand

Black Felt Tip Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Black Felt Tip Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black felt tip pens44K/yr
  • black colouring pens13K/yr
  • black felt tips6K/yr
  • black felt pens5K/yr
  • black felt tip3K/yr
  • black felt tip pen3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Felt Tip Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%

Bad quality

not as good as others that I have purchased

dried out or if theyre just terrible quality

Durability8%−0.04

They also dont seem to last long

Ran out very quickly

Not impressed with longevity

Color7%−0.03

mire of a dirty grey

Not great for colouring

the pigment isnt very dark

Nib/Tip Quality6%−0.02

The thick tips are breaking up

Nib dries out when using

Fine tip is not fine at all

Value For Money6%+0.67

they are so expensive

Not worth buying

Waste of money

Love

Quality-Overall15%

I love their consistent quality

Great quality pen

Best quality

Value For Money13%+0.67

Brilliant value for money

Good price

Great value

Advertised Vs Actual Product9%+1.07

Work as advertised

As Described

Exactly as advertised

Pen/Pencil Quality9%+0.48

Perfect quality pens

Great pens

Great marker

Writing Experience6%+0.29

love the writing ability

Writes well

Easy to write with

Return

0.2% Return rate 26% Fixable by listing

Dry/Empty Ink12%█▄▆▄▂▃

All of the pens are dried out

Ink is dry

most of the markers were dried

Color11%▅▂▃█▆▄

mire of a dirty grey

Not great for colouring

the pigment isnt very dark

Functionality-Overall10%█▆▇▆▇▇

dont work at all

Rubbish over half the pack did not work

Not really fine enough in a lot of situations

Nib/Tip Quality9%▆▄▂▃█▄

The thick tips are breaking up

Nib dries out when using

Fine tip is not fine at all

Thickness6%▂█▆▇▄▄

Dont as thick as it shows

Not good line too thick

Very thick

FAQ

Common Black Felt Tip Pens questions

Answered from the same tracked data.