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Black Felt

Fail

Prices span $2.59–$13.01, mostly outside the sweet spot, so Black Felt is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£37K/yr56K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
64%top-5 click share · 17 brands · 21 sellers

Flapen Score

Black Felt against its category

The dotted line is the Home & Garden average. Past it, Black Felt is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Felt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Felt 56K times last year and spent an estimated £37K. The top 5 brands take 65% of clicks. Demand peaks in Mar–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
11.6%
Market size, estimated
£37Ka year
Peak month
October2.7× the quietest month
Top search term
black felt40K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £2.59 to £13.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.70 that is £1K to £3K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£2.59–£13.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #529 within Art & Craft Supplies. It carries 306 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
7.4%
Average rank
#529in Art & Craft Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
19

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black Felt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

29%

  • CUIDAKJ25%
  • Styquenzer18%
  • Discount Fabrics LTD8%
  • Jtnohx7%
  • YQQYG7%
  • DIVINA VITAE6%

Demand

Black Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Black Felt

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
25%of negative reviews mention “Material Quality”
0.9%of orders come back
“Synthetic felt NOT wool felt”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Black Felt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data