Black Felt
prices mostly outside the sweet spot ($2.59–$13.01) — Black Felt doesn't clear our bar today.
Flapen Score
Is Black Felt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Felt is a £37K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Black Felt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.1% over the last 90 days and 11.6% of searches end in a purchase.
£37K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Black Felt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
5 Pieces 1mm Felt Fabric 20 x 30 cm Black Felt for Craft Craft Materials for Sewing DIY Crafting and Various Holiday Decorations
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 2y ago
Black Felt Sheets 10 PCS Fabric for Crafts Stiff & Soft 7 X 11 DIY Art & Sewing Projects
- Price
- £4.04
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 1y ago
Acrylic Felt Fabric by the Metre - 60 (150cm) Extra Wide 1mm Thick - Continuous Length Soft Crafting for Sewing Applique Decorations & Upholstery - Discount Fabrics LTD(Black 0.5)
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 1,482
- Age
- 5y ago
10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork
- Price
- £3.72
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 8mo ago
Felt Sheets Fabric 7 x 11 Soft Felt Fabric for Crafts 10Pcs Halloween Christmas Fabrics Fall Felts for DIY and Sewing Projects (Black)
- Price
- £4.24
- Rating
- 4.4/5
- Reviews
- 1,293
- Age
- 2y ago
Trending
90-day click momentum
10 PCS Black Felt Fabric Sheets 18 X 28.5cm Felt Squares Sheets for Crafts 1mm Non-Woven Soft Craft Felts Paper for Sewing DIY Projects Decoration
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
BENECREAT 300x40cm/118.1x15.7IN Felt Fabric Roll Black 2mm Thick
- Price
- £9.67
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 2y ago
HJZHII 15 Pcs Black Felt Sheets 11.8 x 7.87 Felt Fabric Sheets Soft Fabric Felts for Crafts Handcraft Sewing Quilting Patchwork DIY Holiday Decorations
- Price
- £3.41
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork
- Price
- £3.72
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 8mo ago
Black Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery
- Price
- £6.96
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch dateHJZHII 15 Pcs Black Felt Sheets 11.8 x 7.87 Felt Fabric Sheets Soft Fabric Felts for Crafts Handcraft Sewing Quilting Patchwork DIY Holiday Decorations
- Price
- £3.41
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
10 PCS Black Felt Fabric Sheets 18 X 28.5cm Felt Squares Sheets for Crafts 1mm Non-Woven Soft Craft Felts Paper for Sewing DIY Projects Decoration
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork
- Price
- £3.72
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 8mo ago
5PCS Black Felt Sheets 30 X 20 CM Soft Felts Sheets Fabric Black Craft-Felt Fabric 1mm Thick Stiff Craft-Felt Cloth Pads Sheet for Sewing DIY Crafting and Christmas Decorations
- Price
- £3.69
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago
20cm x 148cm Black Felt Self Adhesive Sticky Back Velvet Fabric Roll for Jewellery Box Liner Drawer Insert & DIY Crafts 1mm Thick Soft Craft Felt Sheets for Furniture Scratch Protection
- Price
- £4.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
21
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
29%
- CUIDAKJ25%
- Styquenzer18%
- Discount Fabrics LTD8%
- Jtnohx7%
- YQQYG7%
- DIVINA VITAE6%
Black Felt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 2.7×
What reviews say buyers love and hate about Black Felt
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Very good product at a fair price”
“Exactly as described”
“Sticky”
“Great felt”
“soft to touch so easy to use”
What buyers complain about
80% of reviews“Synthetic felt NOT wool felt”
“This shouldn't really be described as felt”
“Rubbish”
“The only reason this has not got a 5 star review is I ordered two colours from same supplier”
Black Felt return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Felt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
