Black Felt
FailPrices span $2.59–$13.01, mostly outside the sweet spot, so Black Felt is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £37K/yr56K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 64%top-5 click share · 17 brands · 21 sellers
Flapen Score
Black Felt against its category
The dotted line is the Home & Garden average. Past it, Black Felt is stronger. Inside it, weaker.
Market
The Black Felt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Felt 56K times last year and spent an estimated £37K. The top 5 brands take 65% of clicks. Demand peaks in Mar–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £37Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- black felt40K searches a year
02 · Price
A sale here is worth £5.70.
Listings sell for £5.70 on average, from £2.59 to £13.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.70 that is £1K to £3K a year per listing.
- Average price
- £5.70under the $15 to $100 sweet spot
- Price range
- £2.59–£13.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #529 within Art & Craft Supplies. It carries 306 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 89%
- Out of stock, average day
- 7.4%
- Average rank
- #529in Art & Craft Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 306per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Black Felt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
5 Pieces 1mm Felt Fabric 20 x 30 cm Black Felt for Craft Craft Materials for Sewing DIY Crafting and Various Holiday Decorations
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 2y ago

Black Felt Sheets 10 PCS Fabric for Crafts Stiff & Soft 7 X 11 DIY Art & Sewing Projects
- Price
- £4.04
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 1y ago

Acrylic Felt Fabric by the Metre - 60 (150cm) Extra Wide 1mm Thick - Continuous Length Soft Crafting for Sewing Applique Decorations & Upholstery - Discount Fabrics LTD(Black 0.5)
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 1,482
- Age
- 5y ago

10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork
- Price
- £3.72
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 8mo ago

Felt Sheets Fabric 7 x 11 Soft Felt Fabric for Crafts 10Pcs Halloween Christmas Fabrics Fall Felts for DIY and Sewing Projects (Black)
- Price
- £4.24
- Rating
- 4.4/5
- Reviews
- 1,293
- Age
- 2y ago
Trending
90-day click momentum
10 PCS Black Felt Fabric Sheets 18 X 28.5cm Felt Squares Sheets for Crafts 1mm Non-Woven Soft Craft Felts Paper for Sewing DIY Projects Decoration
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

BENECREAT 300x40cm/118.1x15.7IN Felt Fabric Roll Black 2mm Thick
- Price
- £9.67
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 2y ago

HJZHII 15 Pcs Black Felt Sheets 11.8 x 7.87 Felt Fabric Sheets Soft Fabric Felts for Crafts Handcraft Sewing Quilting Patchwork DIY Holiday Decorations
- Price
- £3.41
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago

10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork
- Price
- £3.72
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 8mo ago

Black Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery
- Price
- £6.96
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch date
HJZHII 15 Pcs Black Felt Sheets 11.8 x 7.87 Felt Fabric Sheets Soft Fabric Felts for Crafts Handcraft Sewing Quilting Patchwork DIY Holiday Decorations
- Price
- £3.41
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago

10 PCS Black Felt Fabric Sheets 18 X 28.5cm Felt Squares Sheets for Crafts 1mm Non-Woven Soft Craft Felts Paper for Sewing DIY Projects Decoration
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork
- Price
- £3.72
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 8mo ago

5PCS Black Felt Sheets 30 X 20 CM Soft Felts Sheets Fabric Black Craft-Felt Fabric 1mm Thick Stiff Craft-Felt Cloth Pads Sheet for Sewing DIY Crafting and Christmas Decorations
- Price
- £3.69
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

20cm x 148cm Black Felt Self Adhesive Sticky Back Velvet Fabric Roll for Jewellery Box Liner Drawer Insert & DIY Crafts 1mm Thick Soft Craft Felt Sheets for Furniture Scratch Protection
- Price
- £4.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
21
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
29%
- CUIDAKJ25%
- Styquenzer18%
- Discount Fabrics LTD8%
- Jtnohx7%
- YQQYG7%
- DIVINA VITAE6%
Demand
Black Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 2.7×
Reviews and returns
What reviews say buyers love and hate about Black Felt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Synthetic felt NOT wool felt
This shouldn't really be described as felt
Rubbish
The only reason this has not got a 5 star review is I ordered two colours from same supplier
Love
Very good product at a fair price
it was good value for money
Good Value
Exactly as described
Just what I was after
exactly what i expected
Sticky
Easy to use stick on felt
Nice and thick black felt with adhesive backing
Great felt
Good quality felt
Nice felt
soft to touch so easy to use
Easy to apply
Easy to use stick on felt
Return
0.9% Return rate 17% Fixable by listing
Synthetic felt NOT wool felt
Rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Felt questions
Answered from the same tracked data.









