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Black Felt

Fail

Prices span $2.59–$13.01, mostly outside the sweet spot, so Black Felt is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£37K/yr56K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
64%top-5 click share · 17 brands · 21 sellers

Flapen Score

Black Felt against its category

The dotted line is the Home & Garden average. Past it, Black Felt is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Felt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Felt 56K times last year and spent an estimated £37K. The top 5 brands take 65% of clicks. Demand peaks in Mar–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
11.6%
Market size, estimated
£37Ka year
Peak month
October2.7× the quietest month
Top search term
black felt40K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £2.59 to £13.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.70 that is £1K to £3K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£2.59–£13.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #529 within Art & Craft Supplies. It carries 306 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
7.4%
Average rank
#529in Art & Craft Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

29%

  • CUIDAKJ25%
  • Styquenzer18%
  • Discount Fabrics LTD8%
  • Jtnohx7%
  • YQQYG7%
  • DIVINA VITAE6%

Demand

Black Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Black Felt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality25%−0.10

Synthetic felt NOT wool felt

Advertised Vs Actual Product25%−0.06

This shouldn't really be described as felt

Quality-Overall25%−0.18

Rubbish

Color5%+0.65

The only reason this has not got a 5 star review is I ordered two colours from same supplier

Love

Value For Money16%+1.34

Very good product at a fair price

it was good value for money

Good Value

Advertised Vs Actual Product16%−0.06

Exactly as described

Just what I was after

exactly what i expected

Adhesion/Stickiness12%+1.16

Sticky

Easy to use stick on felt

Nice and thick black felt with adhesive backing

Material Quality11%−0.10

Great felt

Good quality felt

Nice felt

Ease Of Use10%+0.99

soft to touch so easy to use

Easy to apply

Easy to use stick on felt

Return

0.9% Return rate 17% Fixable by listing

Material Quality20%█▅▁▅▃▂

Synthetic felt NOT wool felt

Thin14%▁▄█▁▁▆
Quality-Overall13%▁▁▃▇█▁

Rubbish

Size-Overall9%▁▁▁▃█▄
Thickness8%▁▁█▁▁█

FAQ

Common Black Felt questions

Answered from the same tracked data.