black felt
Skip itPrices mostly outside the sweet spot ($2.59–$13.01) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great306.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 56K searches
Price range
Bad£2.59–£13.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black felt is a £37K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
black felt market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £34K–£46K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #529
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 79%
- Out of stock
- 7.4%
- Avg brand age
- 36 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
21
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
29%
- CUIDAKJ25%
- Styquenzer18%
- Discount Fabrics LTD8%
- Jtnohx7%
- YQQYG7%
- DIVINA VITAE6%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -28.1% search growth over the last 90 days.Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 2.7×
Top black felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 Pieces 1mm Felt Fabric 20 x 30 cm Black Felt for Craft Craft Materials for Sewing DIY Crafting and Various Holiday Decorations
CUIDAKJ£3.454.5★283 rev
Black Felt Sheets 10 PCS Fabric for Crafts Stiff & Soft 7 X 11 DIY Art & Sewing Projects
Styquenzer£4.044.3★214 rev
Acrylic Felt Fabric by the Metre - 60 (150cm) Extra Wide 1mm Thick - Continuous Length Soft Crafting for Sewing Applique Decorations & Upholstery - Discount Fabrics LTD(Black 0.5)
Discount Fabrics LTD£5.144.6★1,482 rev
10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork
YQQYG£3.724.1★55 rev
Felt Sheets Fabric 7 x 11 Soft Felt Fabric for Crafts 10Pcs Halloween Christmas Fabrics Fall Felts for DIY and Sewing Projects (Black)
DIVINA VITAE£4.244.4★1,293 rev
Newest
by launch date
HJZHII 15 Pcs Black Felt Sheets 11.8 x 7.87 Felt Fabric Sheets Soft Fabric Felts for Crafts Handcraft Sewing Quilting Patchwork DIY Holiday Decorations
HJZHII£3.411 rev
10 PCS Black Felt Fabric Sheets 18 X 28.5cm Felt Squares Sheets for Crafts 1mm Non-Woven Soft Craft Felts Paper for Sewing DIY Projects Decoration
Ezymivs£4.112 rev
10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork
YQQYG£3.7255 rev
5PCS Black Felt Sheets 30 X 20 CM Soft Felts Sheets Fabric Black Craft-Felt Fabric 1mm Thick Stiff Craft-Felt Cloth Pads Sheet for Sewing DIY Crafting and Christmas Decorations
Ulvironte£3.694 rev
20cm x 148cm Black Felt Self Adhesive Sticky Back Velvet Fabric Roll for Jewellery Box Liner Drawer Insert & DIY Crafts 1mm Thick Soft Craft Felt Sheets for Furniture Scratch Protection
HYMC£4.992 rev
Trending
90-day click momentum10 PCS Black Felt Fabric Sheets 18 X 28.5cm Felt Squares Sheets for Crafts 1mm Non-Woven Soft Craft Felts Paper for Sewing DIY Projects Decoration
Ezymivs£4.115.0★
BENECREAT 300x40cm/118.1x15.7IN Felt Fabric Roll Black 2mm Thick
BENECREAT£9.674.8★
HJZHII 15 Pcs Black Felt Sheets 11.8 x 7.87 Felt Fabric Sheets Soft Fabric Felts for Crafts Handcraft Sewing Quilting Patchwork DIY Holiday Decorations
HJZHII£3.413.0★
10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork
YQQYG£3.724.1★
Black Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery
Generic£6.964.2★
What buyers say about black felt
What buyers praise and complain about, mined from review topics.What buyers love
“Very good product at a fair price”
“Exactly as described”
“Sticky”
“Great felt”
“soft to touch so easy to use”
“has a good even colour throughout”
“Good quality”
“is a decent thickness”
“Good quality and very soft”
“Great item for crafting”
What buyers complain about
“Synthetic felt NOT wool felt”
“This shouldn't really be described as felt”
“Rubbish”
“The only reason this has not got a 5 star review is I ordered two colours from same supplier”
Top return reasons
Common questions
- Is black felt profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the black felt niche?
- 17 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in black felt?
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
- When does demand for black felt peak?
- Demand peaks in Mar–Sep–Oct–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the black felt niche?
- Listings span £2.59–£13.01; the average listing price is £5.70 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.