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Black Fan

Black Fan shows demand growing +705.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look
Market size 13Growth 100Conversion 31Competition 77Returns 97Price range 81Avg price 94Brand share 86Review moat 26Quality gap 84
This niche Category average

Is Black Fan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Fan is a £52K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 68/100.

Black Fan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +705.9% over the last 90 days and 2.5% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr3K
Search volume / yr+705.9%93K
Conversion rate2.5%
Avg price£22.56

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers29 · 55
Top-5 product click share38%
Open market51%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement85%
New entrants (1y)8· 7 succeeded
Avg rating4.2★
Avg reviews3,905

Top Black Fan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

55

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

38%

Top 20: 80%

Open market

45%

  • Zanussi12%
  • A2Z12%
  • Honeywell11%
  • Amazon Basics8%
  • COZYBRITE6%
  • Signature6%

Black Fan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR2.5%Products40Brands29Top 5 Brands49%OOS Rate11.1%Rating4.2★Reviews3,905Avg BSR#261
18K13KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 13.1×

Top Black Fan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black fan75K/yr
  • fan black9K/yr
  • black fans9K/yr

What reviews say buyers love and hate about Black Fan

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Value For Money18%

not expensive

Strength11%

it feels stable overall once set up

Quality-Overall11%

A+ quality

Noise Level10%

Not noisy

Assembly/Installation9%

Easy assemble

What buyers complain about

68% of reviews
Noise Level13%

Quite noisy

Quality-Overall11%

Bad Quality

Size-Overall8%

It is HUGE

Strength8%

not very steady

Value For Money6%

although that is twice as expensive

Black Fan return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
18%
2Size-Overall
16%
3Noise Level
15%
4Strength
9%
5Defective Material/Parts
8%

Common Black Fan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Fan 68/100 on Amazon United Kingdom — Worth a look. The niche generates £52K/yr across 40 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved +705.9% over the last 90 days.
Search demand for Black Fan on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 13.1× the quietest.