black fan
Worth a lookShows demand growing +705.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+705.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£22.56avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£5.31–£62.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,905.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad£52K£52K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, black fan is a £52K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 68/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black fan market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £56K–£68K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 85%
- Out of stock
- 11.1%
- Avg brand age
- 30 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
55
Top-5 brand share
49%
Top 20: 91%
Top-5 click share
38%
Top 20: 80%
Open market
45%
- Zanussi12%
- A2Z12%
- Honeywell11%
- Amazon Basics8%
- COZYBRITE6%
- Signature6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +705.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 13.1×
Top black fan search terms
- black fan75K/yr
- fan black9K/yr
- black fans9K/yr
Top black fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
Honeywell£23.044.5★28,487 rev
A2Z 16 Inch Pedestal Fan Oscillating Cooling Appliance with 3 Speeds
A2Z£19.204.1★215 rev
COZYBRITE Pedestal Fan Cooling 16 inch Standing Electric Oscillating Floor Fans with 3 Speed Setting Adjustable Height Tilt Angle for Living Room Bedroom Home Use FS40-3 (Black)
COZYBRITE£16.224.2★218 rev
Signature 9 2 Speed Desk Fan with Oscillation Adjustable Tilt Black S40008B
Signature£11.913.4★5,647 rev
Zanussi 12 Inch Lightweight Portable Desk Fan 3 Speed Settings Wide-Angled Oscillation Powerful Airflow Quiet Operation Perfect for Bedroom or Office Black - ZNPDF1221B
Zanussi£18.284.2★4,824 rev
Newest
by launch date
EMtronics 9 Inch Turbo Fan | Powerful Air Circulator with 3 Speed Settings | Adjustable 115 Tilt Head | Portable Desk or Floor Fan with Strong Airflow up to 6m - Black
EMtronics£20.03108 rev
Grennswick 16 Inch Pedestal Floor Fan with Oscillating Blades Tilted Head 3 Speed Settings Sleek Design Perfect for Homes Offices and Bedrooms (Black)
Grennswick£16.71131 rev
Status IONOS 9 Desk Fan Black
Status£12.684,936 rev
Yesuitme Pedestal Fan 16 inch Cooling Fans Standing Fan with 3 Speed Setting Adjustable Height Tilt Angle for Living Room Bedroom Home FS40-3 (Black)
Yesuitme£16.49356 rev
A2Z 16 Inch Pedestal Fan Oscillating Cooling Appliance with 3 Speeds
A2Z£19.20215 rev
Trending
90-day click momentumEMtronics 9 Inch Turbo Fan | Powerful Air Circulator with 3 Speed Settings | Adjustable 115 Tilt Head | Portable Desk or Floor Fan with Strong Airflow up to 6m - Black
EMtronics£20.034.4★
Grennswick 16 Inch Pedestal Floor Fan with Oscillating Blades Tilted Head 3 Speed Settings Sleek Design Perfect for Homes Offices and Bedrooms (Black)
Grennswick£16.714.2★
Schallen 16 Electric Oscillating Floor Standing Tall Pedestal Air Cooling Fan (Black)
Schallen£30.374.0★
COZYBRITE Pedestal Fan Cooling 16 inch Standing Electric Oscillating Floor Fans with 3 Speed Setting Adjustable Height Tilt Angle for Living Room Bedroom Home Use FS40-3 (Black)
COZYBRITE£16.224.2★
PELONIS 4-Height 2 In 1 Adjustable Pedestal Circulator Fan - Ultra-Quiet Oscillating Fan with 90 Wide-Angle Tilt & 3 Speeds for Bedroom Office Home Use (Black)
Pelonis£36.994.4★
What buyers say about black fan
What buyers praise and complain about, mined from review topics.What buyers love
“not expensive”
“it feels stable overall once set up”
“A+ quality”
“Not noisy”
“Easy assemble”
“As advertised”
“Reasonable size”
“Easy to use”
“love the remote”
“it's been excellent during the recent heatwave”
What buyers complain about
“Quite noisy”
“Bad Quality”
“It is HUGE”
“not very steady”
“although that is twice as expensive”
“Assembly Problems”
“Broken after one use”
“just doesn't work properly”
“Instructions poor”
“cannot stand the heat”
Top return reasons
Common questions
- Is black fan profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 40 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +705.9%. Flapen's verdict: Worth a look (68/100).
- How competitive is the black fan niche?
- 29 brands and 55 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in black fan?
- Top complaints mined from reviews: Noise Level, Quality-Overall, Size-Overall. The return rate is 0.5%.
- When does demand for black fan peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 13.1× the quietest.
- What does it cost to enter the black fan niche?
- Listings span £5.31–£62.20; the average listing price is £22.56 (sweet spot $15–$100). The average incumbent carries 3,905 reviews — the moat a new listing must climb.