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Black Fan

Pass

Black Fan scores 68 out of 100, a Pass. Shoppers spend $52K a year here, search demand grew +705.9% this quarter, and returns run at 0.5% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£52K/yr93K searches / yr
90-day growth
+705.9%search demand this quarter
Competition
38%top-5 click share · 29 brands · 55 sellers

Flapen Score

Black Fan against its category

The dotted line is the Home & Garden average. Past it, Black Fan is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Fan 93K times last year and spent an estimated £52K. The top 5 brands take 49% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +705.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+705.9%
Conversion, latest week
2.5%
Market size, estimated
£52Ka year
Peak month
July13.1× the quietest month
Top search term
black fan75K searches a year

02 · Price

A sale here is worth £22.56.

Listings sell for £22.56 on average, from £5.31 to £62.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £22.56 that is £0 to £2K a year per listing.

Average price
£22.56inside the $15 to $100 sweet spot
Price range
£5.31–£62.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #261 within Heating, Cooling & Air Quality. It carries 3,905 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
60%
Out of stock, average day
11.1%
Average rank
#261in Heating, Cooling & Air Quality
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,905per listing
Listings tracked
40

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

55

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

38%

Top 20: 80%

Open market

45%

  • Zanussi12%
  • A2Z12%
  • Honeywell11%
  • Amazon Basics8%
  • COZYBRITE6%
  • Signature6%

Demand

Black Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 13.1×

Search terms

Top Black Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black fan75K/yr
  • fan black9K/yr
  • black fans9K/yr

Reviews and returns

What reviews say buyers love and hate about Black Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level13%−0.02

Quite noisy

It is noisy

Very loud

Quality-Overall11%−0.06

Bad Quality

low quality product

Very disappointed with the quality control

Size-Overall8%+0.15

It is HUGE

It's small

its not fit properly

Strength8%+0.19

not very steady

Not strong enough

Not sturdy

Value For Money6%+1.80

although that is twice as expensive

It's expensive

not nice for the price

Love

Value For Money18%+1.80

not expensive

Decent price

affordable price

Strength11%+0.19

it feels stable overall once set up

It's sturdy

Sturdy with a strong base

Quality-Overall11%−0.06

A+ quality

Excellent quality ideal for bedroom

Impressive build quality & value

Noise Level10%−0.02

Not noisy

Quiet and Powerful

Fairly quiet

Assembly/Installation9%+0.49

Easy assemble

Easy to build

Easy assembly

Return

0.5% Return rate 22% Fixable by listing

Functionality-Overall18%█▆█▅▅▆

just doesn't work properly

Not functional

Didn't work

Size-Overall16%▆█▆▆▅▅

It is HUGE

It's small

its not fit properly

Noise Level15%▃▅█▆▇▆

Quite noisy

It is noisy

Very loud

Strength9%█▆▂▃▄▅

not very steady

Not strong enough

Not sturdy

Defective Material/Parts8%▁▂▅█▆▆

FAQ

Common Black Fan questions

Answered from the same tracked data.