black dinner set
Worth a lookShows a sweet-spot price point ($27.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£27.59avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£3.13–£82.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great449.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£77K£77K/yr · 132K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black dinner set is a £77K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black dinner set market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £55K–£69K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 78%
- Out of stock
- 19.1%
- Avg brand age
- 36 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
59
Top-5 brand share
45%
Top 20: 85%
Top-5 click share
30%
Top 20: 68%
Open market
50%
- HaWare15%
- vancasso10%
- Herogo10%
- Homikit6%
- Richmount5%
- VonShef5%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -25.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top black dinner set search terms
- black dinner set31K/yr
- black plates28K/yr
- black plates and bowls set22K/yr
- black plate set12K/yr
- black dinner plates10K/yr
- black plastic plates7K/yr
- black plate6K/yr
- black dinner set for 69K/yr
- black dinner set for 45K/yr
- black dinnerware3K/yr
Top black dinner set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
vancasso Black Plates and Bowls Set for 6 Stoneware Dinner Set 18 Piece Elegant Dinnerware with Matte Glaze Modern Style Playa Dinner Sets
vancasso£43.424.3★327 rev
Herogo 12 Piece Dinner Set Stoneware Dinnerware Sets for 4 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Matte Black
Herogo£36.124.5★170 rev
HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Elegant Matte Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Matte Black
HaWare£37.704.5★218 rev
HaWare Dinner Set 6 Piece Stoneware Dinnerware Service for 2 Elegant Matte Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Matte Black
HaWare£27.794.5★218 rev
VonShef Dinner Set for 4 16 Piece Plate & Bowl Set Plate Set with 28cm Diameter Dinner Dish 21cm Side Dish 16cm Bowls & Mugs Matte Black Dishwasher & Microwave Safe Tableware
VonShef£30.494.5★270 rev
Newest
by launch date
DIVCHI 16 Piece Dinnerware Set for 4 Stoneware Kitchen Dinner Set with Plates Bowls & Mugs | Dishwasher & Microwave Safe Tableware Crockery (Matte Black)
DIVCHI£24.13151 rev
Herogo 6 Piece Dinner Set Stoneware Dinnerware Sets for 2 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Matte Black
Herogo£23.36170 rev
HaWare Dinner Set 6 Piece Stoneware Dinnerware Service for 2 Elegant Matte Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Matte Black
HaWare£27.79218 rev
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Matte Black
Joyfair£33.1680 rev
Homikit 12-Piece Dinner Stoneware Set Reactive Glaze Plates and Bowls Dishware with Rustic Terracotta Underside Non-Toxic & Scratch Resistant Microwave and Dishwasher Safe - Matte Black
Homikit£34.4749 rev
Trending
90-day click momentumHerogo 6 Piece Dinner Set Stoneware Dinnerware Sets for 2 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Matte Black
Herogo£23.364.5★
HaWare Dinner Set 6 Piece Stoneware Dinnerware Service for 2 Elegant Matte Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Matte Black
HaWare£27.794.5★
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Matte Black
Joyfair£33.164.4★
Homikit 12-Piece Dinner Stoneware Set Reactive Glaze Plates and Bowls Dishware with Rustic Terracotta Underside Non-Toxic & Scratch Resistant Microwave and Dishwasher Safe - Matte Black
Homikit£34.474.8★
Richmount Halo Plates and Bowls Set 12 Pieces Dinner Set for 4 Stoneware Dinnerware Sets with Dinner Plates/Salad Plate/Cereal Bowls Dishwasher & Microwave Safe Black
Richmount£43.214.7★
What buyers say about black dinner set
What buyers praise and complain about, mined from review topics.What buyers love
“Very good solid quality”
“Excellent value for money”
“Theyve held up well so far through regular use”
“The colour”
“Decent size”
“great for the dishwasher”
“looks like the pictures”
“Solid set, especially for kids”
“hasnt scratched yet after a few weeks of using them daily”
“Washing up is easy”
What buyers complain about
“which indicates not so great quality control where they are manufactured/packed”
“the plastic feels thinner than anticipated”
“Expensive for what they are and pretty fragile”
“Fairly heavy individual”
“the cups are huge”
“They crack very easily”
“the color varies slightly”
“Very thin, just a little bit thicker than a paper plate”
“I wouldn't suggest putting them in a microwave as things like these tend to melt quite easily in there”
“This product arrived dusty,discoloured and a chipped bowl”
Top return reasons
Common questions
- Is black dinner set profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 63 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the black dinner set niche?
- 41 brands and 59 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in black dinner set?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Value For Money. The return rate is 1.5%.
- When does demand for black dinner set peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the black dinner set niche?
- Listings span £3.13–£82.03; the average listing price is £27.59 (sweet spot $15–$100). The average incumbent carries 450 reviews — the moat a new listing must climb.