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Black Dinner Set

Maybe

Products sell for $27.59 on average, inside the sweet spot. But demand is soft, at -25.8% this quarter, so Black Dinner Set is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£77K/yr132K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
30%top-5 click share · 41 brands · 59 sellers

Flapen Score

Black Dinner Set against its category

The dotted line is the Home & Garden average. Past it, Black Dinner Set is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Dinner Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Dinner Set 132K times last year and spent an estimated £77K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
2.1%
Market size, estimated
£77Ka year
Peak month
December2.0× the quietest month
Top search term
black dinner set31K searches a year

02 · Price

A sale here is worth £27.59.

Listings sell for £27.59 on average, from £3.13 to £82.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £27.59 that is £0 to £3K a year per listing.

Average price
£27.59inside the $15 to $100 sweet spot
Price range
£3.13–£82.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #120 within Dinnerware Sets. It carries 450 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
87%
Out of stock, average day
19.1%
Average rank
#120in Dinnerware Sets
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
450per listing
Listings tracked
63

04 · Newcomers

Amazon counts 2 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black Dinner Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

59

Top-5 brand share

45%

Top 20: 85%

Top-5 click share

30%

Top 20: 68%

Open market

50%

  • HaWare15%
  • vancasso10%
  • Herogo10%
  • Homikit6%
  • Richmount5%
  • VonShef5%

Demand

Black Dinner Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Black Dinner Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black dinner set31K/yr
  • black plates28K/yr
  • black plates and bowls set22K/yr
  • black plate set12K/yr
  • black dinner plates10K/yr
  • black plastic plates7K/yr
  • black plate6K/yr
  • black dinner set for 69K/yr
  • black dinner set for 45K/yr
  • black dinnerware3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Dinner Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+1.65

which indicates not so great quality control where they are manufactured/packed

Very bad quality, not a good plate, scratches easily and the scratch are so visible, started scratching within days of arrival

Bad quality

Material Quality7%

the plastic feels thinner than anticipated

Plastic expensive

These are basic plastic items

Value For Money6%

Expensive for what they are and pretty fragile

Not worth the money

There price for the items at £22.99 is a bit on the expensive side

Weight Heavy6%−0.03

Fairly heavy individual

Way too heavy

Quite weighty

Size-Overall6%+0.75

the cups are huge

Bigger than most sets

Picture on Amazon deciveing there small

Love

Quality-Overall26%+1.65

Very good solid quality

Good quality set

Brilliant quality

Value For Money8%

Excellent value for money

Well worth it

Good value

Durability7%

Theyve held up well so far through regular use

does not break easily

is durable

Color6%−0.04

The colour

* Neutral grey colour looks decent

the plain colour is stunning

Size-Overall6%+0.75

Decent size

very practical size

I like the size

Return

1.5% Return rate 52% Fixable by listing

Size-Overall38%█▅▆▆█▆

the cups are huge

Bigger than most sets

Picture on Amazon deciveing there small

Material Quality21%█▇█▇▆▇

the plastic feels thinner than anticipated

Plastic expensive

These are basic plastic items

Quality-Overall12%▄▇▄▃█▆

which indicates not so great quality control where they are manufactured/packed

Very bad quality, not a good plate, scratches easily and the scratch are so visible, started scratching within days of arrival

Bad quality

Color8%▃▄▃▅▃█

the color varies slightly

supposed to be black

the colour seems to come off

Scratch Resistance5%█▆▁▅▃▂

FAQ

Common Black Dinner Set questions

Answered from the same tracked data.