black cushions
Skip itSoft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,902.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.10avg listing price — sweet spot $15–$100
Price range
Okay£4.88–£20.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£56K£56K/yr · 147K searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black cushions is a £56K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black cushions market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £40K–£51K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 95%
- Out of stock
- 8.8%
- Avg brand age
- 39 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
27
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
44%
Top 20: 82%
Open market
32%
- AMFUN23%
- Aspire Homeware12%
- Hafaa11%
- Betadistor10%
- Artscope8%
- Hibate4%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -28.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top black cushions search terms
- black cushion covers49K/yr
- black cushions40K/yr
- black cushion covers 45 x 4512K/yr
- black cushion11K/yr
- black cushions with filling9K/yr
- black pillows8K/yr
- cushion covers black5K/yr
- black sofa cushions4K/yr
- black cushion cover5K/yr
- black velvet cushion covers4K/yr
Top black cushions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMFUN Set of 2 Velvet Cushion Covers Black 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
AMFUN£5.774.2★446 rev
Aspire Homeware Black Cushions with Covers Included 45 x 45 cm Pack of 4 (4-Cushion Covers 4-Inserts) with Invisible Zipper Pattern Cushion for Home Décor Bedroom & Sofa (18x18 Inchs)
Aspire Homeware£20.034.6★791 rev
AMFUN Set of 2 Velvet Cushion Covers Black 40 x 40 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
AMFUN£5.064.2★446 rev
Artscope Black Cushion Covers Set of 2 Corduroy Decorative Square Striped Pillowcase with Stitched Edge Pillow Covers 40x40cm for Home Decor Sofa Bedroom Car
Artscope£9.014.7★828 rev
Hafaa Cushions with Covers Included 45 x 45 cm Black 4 Pcs (2-Cushion Covers 2-Inserts) Ultrasonic Checked Velvet Square Throw Pillow Cases with Invisible Zipper for Home Decor Sofa Bedroom
Hafaa£12.934.7★12 rev
Newest
by launch date
FUTEI Set of 2 Fluffy Faux Fur 45x45 cm Cushion Covers Soft Plush Striped Textured Scatter Pillow Covers 45 x 45 cm Modern Accent for Sofa Bedroom Living Room Black
FUTEI£9.6946 rev
Traziewell Black Cushion Covers 45 x 45 cm Set of 4 with Invisible Zipper Throw Pillow Cushion for Home Décor Bedroom & Sofa (18x18 Inchs) 6114
Traziewell£8.2064 rev
Traziewell Set of 4 Black Cushion Covers Soft Decorative Square Throw Pillow Cover Lightweight Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 45cm x 45cm 2103
Traziewell£7.6658 rev
Soifox Pack of 2 Velvet Cushion Covers Black Decorative Square Throw Pillow Covers Pillowcases 40x40 cm 16x16 Inch Cushion Case Home Decor Pillow Cases for Couch Sofa Living Room Bed
Soifox£8.5052 rev
Hafaa Cushions with Covers Included 45 x 45 cm Black 4 Pcs (2-Cushion Covers 2-Inserts) Ultrasonic Checked Velvet Square Throw Pillow Cases with Invisible Zipper for Home Decor Sofa Bedroom
Hafaa£12.9312 rev
Trending
90-day click momentumTraziewell Set of 4 Black Cushion Covers Soft Decorative Square Throw Pillow Cover Lightweight Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 45cm x 45cm 2103
Traziewell£7.664.6★
Traziewell Black Cushion Covers 45 x 45 cm Set of 4 with Invisible Zipper Throw Pillow Cushion for Home Décor Bedroom & Sofa (18x18 Inchs) 6114
Traziewell£8.204.5★
FUTEI Set of 2 Fluffy Faux Fur 45x45 cm Cushion Covers Soft Plush Striped Textured Scatter Pillow Covers 45 x 45 cm Modern Accent for Sofa Bedroom Living Room Black
FUTEI£9.694.8★
Soifox Pack of 2 Velvet Cushion Covers Black Decorative Square Throw Pillow Covers Pillowcases 40x40 cm 16x16 Inch Cushion Case Home Decor Pillow Cases for Couch Sofa Living Room Bed
Soifox£8.504.4★
MINWEGI 2 Pack Pure Black Square Cushion Covers for Sofa and Bed
MINWEGI£7.780.0★
What buyers say about black cushions
What buyers praise and complain about, mined from review topics.What buyers love
“I feel it is a fair price for the quality”
“Good price”
“Good quality cushion covers”
“It feels nice on the skin”
“fits my cushion just right”
“Look luxurious”
“Great colour”
“The fabric feels incredibly soft and comfortable, making the cushions even more inviting”
“Perfect just like the picture”
“Good pillowcase material”
What buyers complain about
“Very cheap looking”
“Dye comes off of these black ones disgusting threw my jumper away didn't come out in the was so be careful wen buying these rubbish”
“Awful all ripped on day one”
“2 cushions missing”
“It's a thick”
“smaller and thinner than I expected”
“Cheap material and the use of a white zip on black cushion cover is not good,”
Top return reasons
Common questions
- Is black cushions profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the black cushions niche?
- 24 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in black cushions?
- Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 0.9%.
- When does demand for black cushions peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the black cushions niche?
- Listings span £4.88–£20.32; the average listing price is £10.10 (sweet spot $15–$100). The average incumbent carries 1,902 reviews — the moat a new listing must climb.