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Black Cushions

Fail

Demand is soft, at -28.9% this quarter, so Black Cushions is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£56K/yr147K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
44%top-5 click share · 24 brands · 27 sellers

Flapen Score

Black Cushions against its category

The dotted line is the Home & Garden average. Past it, Black Cushions is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cushions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Cushions 147K times last year and spent an estimated £56K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
3.8%
Market size, estimated
£56Ka year
Peak month
January1.8× the quietest month
Top search term
black cushion covers49K searches a year

02 · Price

A sale here is worth £10.10.

Listings sell for £10.10 on average, from £4.88 to £20.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.10 that is £0 to £1K a year per listing.

Average price
£10.10under the $15 to $100 sweet spot
Price range
£4.88–£20.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #178 within Cushions & Accessories. It carries 1,902 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
76%
Out of stock, average day
8.8%
Average rank
#178in Cushions & Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,902per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Cushions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

27

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

44%

Top 20: 82%

Open market

32%

  • AMFUN23%
  • Aspire Homeware12%
  • Hafaa11%
  • Betadistor10%
  • Artscope8%
  • Hibate4%

Demand

Black Cushions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Black Cushions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black cushion covers49K/yr
  • black cushions40K/yr
  • black cushion covers 45 x 4512K/yr
  • black cushion11K/yr
  • black cushions with filling9K/yr
  • black pillows8K/yr
  • cushion covers black5K/yr
  • black sofa cushions4K/yr
  • black cushion cover5K/yr
  • black velvet cushion covers4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Cushions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%+0.70

Very cheap looking

Not good quality

the quality could be improved

Color11%−0.07

Dye comes off of these black ones disgusting threw my jumper away didn't come out in the was so be careful wen buying these rubbish

Durability11%−0.09

Awful all ripped on day one

Cushion11%−0.01

2 cushions missing

Thickness9%−0.03

It's a thick

smaller and thinner than I expected

Love

Quality-Overall20%+0.70

I feel it is a fair price for the quality

They are well made

Good quality

Value For Money16%+2.53

Good price

good value for money

Great value

Cushion16%−0.01

Good quality cushion covers

Beautiful cushions

Excellent cushions well made great value

Soft Feel13%

It feels nice on the skin

Lovely and soft

Lovely soft material

Size-Overall9%−0.04

fits my cushion just right

Easy fit

fits the description as stated

Return

0.9% Return rate 69% Fixable by listing

Size-Overall43%▆▆▃▄█▄

smaller and thinner than I expected

Color22%▅▅▄▄▂█

Dye comes off of these black ones disgusting threw my jumper away didn't come out in the was so be careful wen buying these rubbish

Quality-Overall10%▆█▃▆▃▆

Very cheap looking

Not good quality

the quality could be improved

Cushion10%▁▃█▃▁▁

2 cushions missing

Material Quality5%▃▁▄█▁▁

Cheap material and the use of a white zip on black cushion cover is not good,

FAQ

Common Black Cushions questions

Answered from the same tracked data.