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Black Cushions

soft demand (-28.9% this quarter) — Black Cushions doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 14Growth 11Conversion 47Competition 68Returns 96Price range 34Avg price 34Brand share 69Review moat 46Quality gap 37
This niche Category average

Is Black Cushions profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Cushions is a £56K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Black Cushions: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.9% over the last 90 days and 3.8% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr5K
Search volume / yr-28.9%147K
Conversion rate3.8%
Avg price£10.10

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers24 · 27
Top-5 product click share44%
Open market36%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement95%
New entrants (1y)11· 0 succeeded
Avg rating4.5★
Avg reviews1,902

Top Black Cushions products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

27

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

44%

Top 20: 82%

Open market

32%

  • AMFUN23%
  • Aspire Homeware12%
  • Hafaa11%
  • Betadistor10%
  • Artscope8%
  • Hibate4%

Black Cushions demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR3.8%Products37Brands24Top 5 Brands64%OOS Rate8.8%Rating4.5★Reviews1,902Avg BSR#178
4K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Black Cushions search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black cushion covers49K/yr
  • black cushions40K/yr
  • black cushion covers 45 x 4512K/yr
  • black cushion11K/yr
  • black cushions with filling9K/yr
  • black pillows8K/yr
  • cushion covers black5K/yr
  • black sofa cushions4K/yr
  • black cushion cover5K/yr
  • black velvet cushion covers4K/yr

What reviews say buyers love and hate about Black Cushions

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall20%

I feel it is a fair price for the quality

Value For Money16%

Good price

Cushion16%

Good quality cushion covers

Soft Feel13%

It feels nice on the skin

Size-Overall9%

fits my cushion just right

What buyers complain about

80% of reviews
Quality-Overall26%

Very cheap looking

Color11%

Dye comes off of these black ones disgusting threw my jumper away didn't come out in the was so be careful wen buying these rubbish

Durability11%

Awful all ripped on day one

Cushion11%

2 cushions missing

Thickness9%

It's a thick

Black Cushions return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Color
22%
3Quality-Overall
10%
4Cushion
10%
5Material Quality
5%

Common Black Cushions questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Cushions 44/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -28.9% over the last 90 days.
Search demand for Black Cushions on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.8× the quietest.