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Black Curtains

brand-locked demand (top 5 brands take 97% of clicks) — Black Curtains doesn't clear our bar today.

Flapen Score

25
Skip it
Market size 13Growth 17Conversion 25Competition 9Returns 74Price range 12Avg price 39Brand share 8Review moat 15Quality gap 52
This niche Category average

Is Black Curtains profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Curtains is a £51K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 25/100.

Black Curtains: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.1% over the last 90 days and 2.0% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr6K
Search volume / yr-15.1%241K
Conversion rate2.0%
Avg price£10.73

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 8
Top-5 product click share89%
Open market3%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement100%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews22,774

Top Black Curtains products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Deconovo72%
  • PONY DANCE13%
  • Simplebrand4%
  • Yorkshire Bedding4%
  • DWCN4%
  • Runyéla3%
  • Open — no brand owns it (0%)

Black Curtains demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume241KCVR2.0%Products8Brands6Top 5 Brands97%OOS Rate0.0%Rating4.4★Reviews22,774Avg BSR#41
7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Black Curtains search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black curtains173K/yr
  • heat reflective curtains6K/yr
  • black blackout curtains20K/yr
  • black curtain15K/yr
  • black curtains for bedroom5K/yr
  • black curtains 66x726K/yr
  • black curtain bedroom4K/yr
  • black bedroom curtains4K/yr
  • black living room curtain3K/yr
  • black thermal curtains4K/yr

What reviews say buyers love and hate about Black Curtains

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money21%

Great Value

Quality-Overall21%

Good quality

Advertised Vs Actual Product12%

Exactly as says

Size-Overall11%

Good fit

Material Quality7%

soft material

What buyers complain about

73% of reviews
Material Quality14%

Black out curtains that let let though because of cheap materials really defeats the point

Size-Overall14%

did not fit

Thickness14%

Nice material just needs to be a little thicker

Value For Money7%

didn't expect much for the price was right

Advertised Vs Actual Product6%

Deeply disappointed given the bold claims on the listing

Black Curtains return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Quality-Overall
4%
3Material Quality
4%
4Color
3%
5Functionality-Overall
3%

Common Black Curtains questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Curtains 25/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -15.1% over the last 90 days.
Search demand for Black Curtains on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.8× the quietest.