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Black Curtains

Fail

The top 5 brands take 97% of clicks, so Black Curtains is a Fail.

Flapen Score
25
25 / 100
Ranks 5,685 of 5,777 Home & Garden niches · −26 vs the category median of 51
Market size
£51K/yr241K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
89%top-5 click share · 6 brands · 8 sellers

Flapen Score

Black Curtains against its category

The dotted line is the Home & Garden average. Past it, Black Curtains is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Curtains market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Curtains 241K times last year and spent an estimated £51K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 25 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
2.0%
Market size, estimated
£51Ka year
Peak month
November1.8× the quietest month
Top search term
black curtains173K searches a year

02 · Price

A sale here is worth £10.73.

Listings sell for £10.73 on average, from £8.86 to £15.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £10.73 that is £8K to £11K a year per listing.

Average price
£10.73under the $15 to $100 sweet spot
Price range
£8.86–£15.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Window Treatments. It carries 22,774 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Window Treatments
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,774per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Deconovo72%
  • PONY DANCE13%
  • Simplebrand4%
  • Yorkshire Bedding4%
  • DWCN4%
  • Runyéla3%
  • Open — no brand owns it (0%)

Demand

Black Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Black Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black curtains173K/yr
  • heat reflective curtains6K/yr
  • black blackout curtains20K/yr
  • black curtain15K/yr
  • black curtains for bedroom5K/yr
  • black curtains 66x726K/yr
  • black curtain bedroom4K/yr
  • black bedroom curtains4K/yr
  • black living room curtain3K/yr
  • black thermal curtains4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Curtains

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality14%−0.09

Black out curtains that let let though because of cheap materials really defeats the point

Cheap fabric

Material a bit shiny

Size-Overall14%+0.59

did not fit

I've not fitted them yet

Didn't quite have the exact size i wanted so I doubled up

Thickness14%−0.12

Nice material just needs to be a little thicker

Pin holes and thin

Nice curtains just a little thinner than expected for blackout curtains

Value For Money7%−0.03

didn't expect much for the price was right

Waste of money

Advertised Vs Actual Product6%+0.54

Deeply disappointed given the bold claims on the listing

Not as advertised

so that is very misleading for the buyer

Love

Value For Money21%−0.03

Great Value

Good for the price

Decent for the price

Quality-Overall21%+1.22

Good quality

Good curtains

The black curtains are nice quality

Advertised Vs Actual Product12%+0.54

Exactly as says

does the job

As described

Size-Overall11%+0.59

Good fit

easy to fit

Order right size

Material Quality7%−0.09

soft material

Lovely material

The material itself is shiny, not matte, feels ok

Return

2.1% Return rate 84% Fixable by listing

Size-Overall76%█████▇

did not fit

I've not fitted them yet

Didn't quite have the exact size i wanted so I doubled up

Quality-Overall4%▁▂█▃▇▄

personally would not recommend them for their quality

Material Quality4%▁▂▅▅▃█

Black out curtains that let let though because of cheap materials really defeats the point

Cheap fabric

Material a bit shiny

Color3%█▅▂▅▃▅

Black out

Functionality-Overall3%▁▁▂▅▄█

FAQ

Common Black Curtains questions

Answered from the same tracked data.