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Black Curtain Pole

Fail

Demand is soft, at -23.6% this quarter, so Black Curtain Pole is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£170K/yr263K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
64%top-5 click share · 11 brands · 13 sellers

Flapen Score

Black Curtain Pole against its category

The dotted line is the Home & Garden average. Past it, Black Curtain Pole is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Curtain Pole market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Curtain Pole 263K times last year and spent an estimated £170K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
5.3%
Market size, estimated
£170Ka year
Peak month
November1.8× the quietest month
Top search term
black curtain pole178K searches a year

02 · Price

A sale here is worth £12.34.

Listings sell for £12.34 on average, from £7.91 to £18.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.34 that is £3K to £6K a year per listing.

Average price
£12.34under the $15 to $100 sweet spot
Price range
£7.91–£18.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #62 within Curtain & Blind Accessories. It carries 644 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#62in Curtain & Blind Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
644per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Curtain Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Gormena26%
  • PeSenp23%
  • DEFYNEE13%
  • TRAROD11%
  • ENJOYBASICS8%
  • ATUHOLA8%
  • Open — no brand owns it (5 brands, 11%)

Demand

Black Curtain Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Black Curtain Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black curtain pole178K/yr
  • curtain pole black15K/yr
  • black curtain poles for eyelet curtains13K/yr
  • curtain poles black12K/yr
  • black curtain poles11K/yr
  • black extendable curtain pole8K/yr
  • black curtain rail8K/yr
  • black metal curtain pole6K/yr
  • matt black curtain pole4K/yr
  • black curtain rod4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Curtain Pole

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%−0.16

not strong

quite flimsy

Flimsy

Quality-Overall14%+0.61

Looks cheap

Not good Quality

Flimsy and terrible quality

Size-Overall12%

Not fitted ityet

Thread to big

Small

Thickness11%−0.07

Okay for the price I thought it would be a thicker pole

Thin and flimsy

Thin bar

Mounting3%−0.05

The only complaint is that the screws you attach the brackets with arent the best

As you can see the screws were super weak

Terrible screws broke

Love

Quality-Overall19%+0.61

Good quality and fast delivery

Worked well appears well made

Excellent Product

Assembly/Installation16%+1.76

Easy to install

Easy assembly

Easy to assemble

Value For Money16%+1.23

affordable price

Excellent value

cheap price

Strength10%−0.16

Sturdy and easy to mount

Good strong pole

very sturdy

Size-Overall8%

Fits great

It's an easy fit

Easy to fit

Return

2.7% Return rate 47% Fixable by listing

Size-Overall40%▆▇▆█▇█

Not fitted ityet

Thread to big

Small

Thin15%▆▅█▅▇▄
Strength11%▇█▆▄▆▆

not strong

quite flimsy

Flimsy

Quality-Overall7%█▆█▆▄▇

Looks cheap

Not good Quality

Flimsy and terrible quality

Defective Material/Parts6%▆▅▄██▆

Terrible don't order come in four parts that don't fit together properly

the screws provided are not up to the job they all broke

FAQ

Common Black Curtain Pole questions

Answered from the same tracked data.