Skip to content

Black Christmas Tree

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $12K a year here, so Black Christmas Tree is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£12K/yr124K searches / yr
90-day growth
+67.6%search demand this quarter
Competition
55%top-5 click share · 14 brands · 22 sellers

Flapen Score

Black Christmas Tree against its category

The dotted line is the Home & Garden average. Past it, Black Christmas Tree is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Christmas Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Christmas Tree 124K times last year and spent an estimated £12K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+67.6%
Conversion, latest week
0.4%
Market size, estimated
£12Ka year
Peak month
November105.7× the quietest month
Top search term
black christmas tree70K searches a year

02 · Price

A sale here is worth £28.63.

Listings sell for £28.63 on average, from £12.79 to £52.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £28.63 that is £0 to £3K a year per listing.

Average price
£28.63inside the $15 to $100 sweet spot
Price range
£12.79–£52.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 57.0% of listings are out of stock. The average listing ranks #971 within Seasonal Décor. It carries 920 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
32%
Out of stock, average day
57.0%
Average rank
#971in Seasonal Décor
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
920per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Christmas Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

28%

  • SHATCHI33%
  • Snowtime11%
  • Wadan9%
  • Fouriding7%
  • Garden Store Direct6%
  • WeRChristmas6%

Demand

Black Christmas Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 105.7×

Search terms

Top Black Christmas Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black christmas tree70K/yr
  • black tree6K/yr
  • black christmas tree 6ft5K/yr
  • black christmas trees9K/yr
  • 6ft black christmas tree6K/yr
  • black pre lit christmas tree5K/yr
  • black xmas tree9K/yr
  • christmas tree black5K/yr
  • 7ft black christmas tree5K/yr
  • small black christmas tree5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Christmas Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color100%−0.69

The tree didnt turn up as winter green and frosted, instead it was black, which ironically made myself and my partner laugh

Love

Assembly/Installation50%+2.72

So good easy build

Value For Money25%+1.09

overall is good value

Quality-Overall25%+1.09

Good quality and value for money

overall is good value

Return

0.5% Return rate 63% Fixable by listing

Size-Overall38%▁▁▁▁▁█
Advertised Vs Actual Product25%█▁▁▁▁▁
Quality-Overall25%█▁▁▁▁▁
Weight Heavy13%▁▁▁▁▁█

FAQ

Common Black Christmas Tree questions

Answered from the same tracked data.