Skip to content

Black Christmas Tree

Black Christmas Tree shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 3Growth 78Conversion 4Competition 50Returns 98Price range 91Avg price 95Brand share 64Review moat 65Quality gap 70
This niche Category average

Is Black Christmas Tree profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Christmas Tree is a £12K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Black Christmas Tree: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +67.6% over the last 90 days and 0.4% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr2K
Search volume / yr+67.6%124K
Conversion rate0.4%
Avg price£28.63

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers14 · 22
Top-5 product click share55%
Open market33%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement26%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews920

Top Black Christmas Tree products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

28%

  • SHATCHI33%
  • Snowtime11%
  • Wadan9%
  • Fouriding7%
  • Garden Store Direct6%
  • WeRChristmas6%

Black Christmas Tree demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume124KCVR0.4%Products19Brands14Top 5 Brands67%OOS Rate57.0%Rating4.3★Reviews920Avg BSR#971
13K8KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 105.7×

Top Black Christmas Tree search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black christmas tree70K/yr
  • black tree6K/yr
  • black christmas tree 6ft5K/yr
  • black christmas trees9K/yr
  • 6ft black christmas tree6K/yr
  • black pre lit christmas tree5K/yr
  • black xmas tree9K/yr
  • christmas tree black5K/yr
  • 7ft black christmas tree5K/yr
  • small black christmas tree5K/yr

What reviews say buyers love and hate about Black Christmas Tree

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Assembly/Installation50%

So good easy build

Value For Money25%

overall is good value

Quality-Overall25%

Good quality and value for money

What buyers complain about

100% of reviews
Color100%

The tree didnt turn up as winter green and frosted, instead it was black, which ironically made myself and my partner laugh

Black Christmas Tree return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Advertised Vs Actual Product
25%
3Quality-Overall
25%
4Weight Heavy
13%

Common Black Christmas Tree questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Christmas Tree 56/100 on Amazon United Kingdom — Worth a look. The niche generates £12K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +67.6% over the last 90 days.
Search demand for Black Christmas Tree on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 105.7× the quietest.