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Black Chopping Board

Fail

Shoppers spend only $27K a year here, so Black Chopping Board is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£27K/yr84K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
44%top-5 click share · 19 brands · 27 sellers

Flapen Score

Black Chopping Board against its category

The dotted line is the Home & Garden average. Past it, Black Chopping Board is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Chopping Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Chopping Board 84K times last year and spent an estimated £27K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
2.7%
Market size, estimated
£27Ka year
Peak month
January1.7× the quietest month
Top search term
black chopping board38K searches a year

02 · Price

A sale here is worth £11.86.

Listings sell for £11.86 on average, from £5.20 to £29.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.86 that is £0 to £1K a year per listing.

Average price
£11.86under the $15 to $100 sweet spot
Price range
£5.20–£29.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #142 within Chopping Boards. It carries 1,891 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
10.5%
Average rank
#142in Chopping Boards
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,891per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Chopping Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

27

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

28%

  • Acense25%
  • Harbour Housewares16%
  • ALLboards10%
  • Pagnanno.9%
  • KARACA7%
  • Tower5%

Demand

Black Chopping Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Black Chopping Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black chopping board38K/yr
  • black glass chopping boards16K/yr
  • black chopping boards for kitchen12K/yr
  • black worktop saver8K/yr
  • chopping board black5K/yr
  • black glass chopping board5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Chopping Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%

Cheap,

Low quality

Cheap and cheerful

Size-Overall13%+0.46

didnt fit my gas hob

Really small in size

It is larger than I expected

Durability10%−0.10

Not durable

Has not lasted more than 4 months

Warped after a short while

Color9%−0.04

They are not black like the picture

More slate grey than black

would have been better if they had both been the same shade

Advertised Vs Actual Product8%−0.04

Its very deceiving

Not as described

Incorrect description

Love

Quality-Overall21%

Lovely item, high quality and thick

Very good quality chopping board

Excellent quality

Value For Money17%+2.34

Good price

Excellent value

Excellent value

Size-Overall11%+0.46

Fits well

Excellent variety of sizes

good range of sizes

Advertised Vs Actual Product8%−0.04

Just what I wanted

As described

Does the job

Ease Of Cleaning6%+0.55

Using on kitchen worktop and cleans easily

Easy to clean

keep the counter clean thanks to the deep groove

Return

0.7% Return rate 66% Fixable by listing

Size-Overall47%█▇▇▅█▆

didnt fit my gas hob

Really small in size

It is larger than I expected

Scratch Resistance14%▃█▇▇▅▇

Not scratch resistant

Scratch very easily

scratches on part of surface

Color7%▄▅▃▄▆█

They are not black like the picture

More slate grey than black

would have been better if they had both been the same shade

Defective Material/Parts5%▃▅█▇▅▅

unfortunately one of them is smashed to pieces

Quality-Overall5%▅▅▅█▃▅

Cheap,

Low quality

Cheap and cheerful

FAQ

Common Black Chopping Board questions

Answered from the same tracked data.