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Black Chopping Board

Fail

Shoppers spend an estimated $27K a year here, so Black Chopping Board is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£27K/yr84K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
44%top-5 click share · 19 brands · 27 sellers

Flapen Score

Black Chopping Board against its category

The dotted line is the Home & Garden average. Past it, Black Chopping Board is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Chopping Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Chopping Board 84K times last year and spent an estimated £27K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
2.7%
Market size, estimated
£27Ka year
Peak month
January1.7× the quietest month
Top search term
black chopping board38K searches a year

02 · Price

A sale here is worth £11.86.

Listings sell for £11.86 on average, from £5.20 to £29.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.86 that is £0 to £1K a year per listing.

Average price
£11.86under the $15 to $100 sweet spot
Price range
£5.20–£29.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #142 within Chopping Boards. It carries 1,891 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
10.5%
Average rank
#142in Chopping Boards
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,891per listing
Listings tracked
30

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Chopping Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

27

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 87%

Open market

28%

  • Acense25%
  • Harbour Housewares16%
  • ALLboards10%
  • Pagnanno.9%
  • KARACA7%
  • Tower5%

Demand

Black Chopping Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Black Chopping Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black chopping board38K/yr
  • black glass chopping boards16K/yr
  • black chopping boards for kitchen12K/yr
  • black worktop saver8K/yr
  • chopping board black5K/yr
  • black glass chopping board5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Chopping Board

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Cheap,”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Chopping Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data