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Black Chair Covers

Fail

Shoppers spend only $38K a year here, so Black Chair Covers is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£38K/yr28K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
49%top-5 click share · 17 brands · 21 sellers

Flapen Score

Black Chair Covers against its category

The dotted line is the Home & Garden average. Past it, Black Chair Covers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Chair Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Chair Covers 28K times last year and spent an estimated £38K. The top 5 brands take 60% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
4.5%
Market size, estimated
£38Ka year
Top search term
black chair covers25K searches a year

02 · Price

A sale here is worth £30.33.

Listings sell for £30.33 on average, from £2.47 to £160.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £30.33 that is £0 to £3K a year per listing.

Average price
£30.33inside the $15 to $100 sweet spot
Price range
£2.47–£160.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #90 within Slipcovers. It carries 441 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
71%
Out of stock, average day
16.1%
Average rank
#90in Slipcovers
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
441per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Black Chair Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

33%

  • Amazon Basics14%
  • WedDecor13%
  • Kapwall12%
  • VELPAX12%
  • Trimming Shop9%
  • AMFUN7%

Demand

Black Chair Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Black Chair Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.18

Poor Quality

Very poor quality

Thickness17%−0.12

thin

Size-Overall17%+0.39

The are a too big for standard chairs

They don't fit well on the chairs, too small and the stitching is already coming undone

Durability8%−0.05

Not for longevity

Stitch/Finish/Polish8%−0.06

They don't fit well on the chairs, too small and the stitching is already coming undone

Love

Quality-Overall17%−0.18

Very good quality

Decent

Good quality and fit well

Size-Overall16%+0.39

Great fit

Fit on the chairs just fine

The covers fit surprisingly well

Value For Money13%+1.44

Well worth the money

Good value for money

Great value

Cushion6%+0.64

Great chair covers to keep chairs clean

Very good product covers the seats very well thank you

Stretchability/Expandability/Elasticity6%

The stretch fabric makes them easy to put on

✅ elasticated for a great fit

The stretch in the fabric is impressive without feeling flimsy

Return

2.7% Return rate 74% Fixable by listing

Size-Overall69%▇▆▅▅██

The are a too big for standard chairs

They don't fit well on the chairs, too small and the stitching is already coming undone

Quality-Overall8%▁▂▄██▂

Poor Quality

Very poor quality

Material Quality6%▁▂█▁▂▂

cheap feeling material

Thin5%█▁▅▅▁▄
Compatibility-Overall3%▁▁▁█▄▁

FAQ

Common Black Chair Covers questions

Answered from the same tracked data.