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Black Cat

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $52K a year here, so Black Cat is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£52K/yr197K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
35%top-5 click share · 41 brands · 67 sellers

Flapen Score

Black Cat against its category

The dotted line is the Home & Garden average. Past it, Black Cat is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Cat 197K times last year and spent an estimated £52K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
2.8%
Market size, estimated
£52Ka year
Peak month
December5.6× the quietest month
Top search term
black cat93K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £3.10 to £33.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.53 that is £0 to £953 a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£3.10–£33.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£953
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #655 within Garden Décor. It carries 724 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
14.1%
Average rank
#655in Garden Décor
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Black Cat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

67

Top-5 brand share

39%

Top 20: 79%

Top-5 click share

35%

Top 20: 69%

Open market

57%

  • MyFav12%
  • Cuayaes8%
  • Mewaii7%
  • Kyralyn6%
  • Central 235%
  • ViEinkaufen4%

Demand

Black Cat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Black Cat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black cat93K/yr
  • black cat gifts74K/yr
  • black cat ornament23K/yr
  • black cats7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Cat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.07

My mistake read the size wrong

Larger than I realised

Small

Quality-Overall11%+1.03

Cheap

Low quality

Cheap quality, over priced, under stuffed, photos mislead

Advertised Vs Actual Product9%−0.04

Item received does not match photos

photos mislead

Item received does not look like that shown in the photos

Value For Money8%

Its expensive for what you get really

Look more expensive than they were

for the price not worth it

Heating6%−0.03

It now doesnt heat up

Heat pad didn't work

Less than a month now and It now doesnt heat up

Love

Quality-Overall30%+1.03

Good Quality

Good quality socks

Quality, good price card with a personal touch

Gifting Purpose10%+1.03

Perfect gift idea

Great for a gift

Good gift

Soft Feel9%

Very soft

soft to touch

The material is incredibly soft

Value For Money8%

Good price

Well worth the money

excellent value for money

Size-Overall8%−0.07

Fits beautifully

This cat is a good size bigger than I expected and super cute and very soft

Small and perfectly formed

Return

0.6% Return rate 47% Fixable by listing

Size-Overall25%▅▄█▄▃▅

My mistake read the size wrong

Larger than I realised

Small

Quality-Overall16%█▅▁▃█▃

Cheap

Low quality

Cheap quality, over priced, under stuffed, photos mislead

Advertised Vs Actual Product11%▁█▆▆▄▄

Item received does not match photos

photos mislead

Item received does not look like that shown in the photos

Material Quality5%▁█▁▆▄▄
Heating5%█▁▅▄▇▁

It now doesnt heat up

Heat pad didn't work

Less than a month now and It now doesnt heat up

FAQ

Common Black Cat questions

Answered from the same tracked data.