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Black Cat

Black Cat shows low returns (0.6%), but a small market ($52K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 13Growth 17Conversion 35Competition 80Returns 97Price range 61Avg price 29Brand share 95Review moat 69Quality gap 45
This niche Category average

Is Black Cat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Cat is a £52K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Black Cat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.2% over the last 90 days and 2.8% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr6K
Search volume / yr-16.2%197K
Conversion rate2.8%
Avg price£9.53

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers41 · 67
Top-5 product click share35%
Open market61%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement82%
New entrants (1y)9· 1 succeeded
Avg rating4.5★
Avg reviews724

Top Black Cat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

67

Top-5 brand share

39%

Top 20: 79%

Top-5 click share

35%

Top 20: 69%

Open market

57%

  • MyFav12%
  • Cuayaes8%
  • Mewaii7%
  • Kyralyn6%
  • Central 235%
  • ViEinkaufen4%

Black Cat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR2.8%Products49Brands41Top 5 Brands39%OOS Rate14.1%Rating4.5★Reviews724Avg BSR#655
15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Top Black Cat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black cat93K/yr
  • black cat gifts74K/yr
  • black cat ornament23K/yr
  • black cats7K/yr

What reviews say buyers love and hate about Black Cat

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall30%

Good Quality

Gifting Purpose10%

Perfect gift idea

Soft Feel9%

Very soft

Value For Money8%

Good price

Size-Overall8%

Fits beautifully

What buyers complain about

71% of reviews
Size-Overall21%

My mistake read the size wrong

Quality-Overall11%

Cheap

Advertised Vs Actual Product9%

Item received does not match photos

Value For Money8%

Its expensive for what you get really

Heating6%

It now doesnt heat up

Black Cat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Quality-Overall
16%
3Advertised Vs Actual Product
11%
4Material Quality
5%
5Heating
5%

Common Black Cat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Cat 52/100 on Amazon United Kingdom — Worth a look. The niche generates £52K/yr across 49 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -16.2% over the last 90 days.
Search demand for Black Cat on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 5.6× the quietest.