black cat
Worth a lookShows low returns (0.6%), but a small market ($52K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good724.45avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.10–£33.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 197K searches
According to Flapen's Amazon United Kingdom niche tracking, black cat is a £52K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
black cat market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £48K–£57K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #655
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 82%
- Out of stock
- 14.1%
- Avg brand age
- 24 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
67
Top-5 brand share
39%
Top 20: 79%
Top-5 click share
35%
Top 20: 69%
Open market
57%
- MyFav12%
- Cuayaes8%
- Mewaii7%
- Kyralyn6%
- Central 235%
- ViEinkaufen4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×
Top black cat search terms
- black cat93K/yr
- black cat gifts74K/yr
- black cat ornament23K/yr
- black cats7K/yr
Top black cat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MyFav Summer Pyjamas for Women 2 Piece Cute Cat Sleepwear Pyjama Sleep Set Black Black XXL
MyFav£13.404.4★1,122 rev
Cuayaes Black Cat Memorial Gifts for Women Cat Ornaments for Pet Lovers Home Decor Resin Pet Friendship Guardian Angel Statue Loss of Pet Bereavement Gifts
Cuayaes£13.414.8★473 rev
Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea
Kyralyn£7.014.7★379 rev
ViEinkaufen Cat Gifts for Girls Women Black Tote Bag Makeup Bag and Socks
ViEinkaufen£8.844.8★173 rev
Mewaii Black Cat Plush Cute Cat Plushies Toy Soft Kitten Plushie Cuddle Pillow Anime Plushie Doll Cute Stuff Toys Gift for Girls Boys and Males (8 Inch)
Mewaii£10.804.4★1,378 rev
Newest
by launch date
Black Obsidian Crystal Cat Ornament - Healing Crystal Gifts for Cat Lovers | Inspirational Gifts in a Tin with Affirmation You Are Safe Strong & Never Alone | Black Cat G-ifts for Calm & Protection
PHIOMUUE£4.921 rev
InteDesign Mini Black Cat Sculpture 5PCS Cat Lover Gifts Cute Cat Statue Ornament for Home Office Desk Decor Lucky Cats Gifts for Women Men
InteDesign£6.815 rev
iuiiaii 3 PCS Black Cat Gifts for Women Set Cute Canvas Tote Bag Novelty Black Cats Gifts for Cats Lovers Cat Socks Women Gift to Daily Life Travel Shopping and Outings
iuiiaii£8.7117 rev
Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea
Kyralyn£7.01379 rev
Mabor Cat Keychain Cute Black Keychains for Women Men Stainless Steel Funny Cat Keyring Gift for Cat Lovers Friendship Accessories
Mabor£3.3714 rev
Trending
90-day click momentumBlack Obsidian Crystal Cat Ornament - Healing Crystal Gifts for Cat Lovers | Inspirational Gifts in a Tin with Affirmation You Are Safe Strong & Never Alone | Black Cat G-ifts for Calm & Protection
PHIOMUUE£4.921.0★
Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea
Kyralyn£7.014.7★
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
Jeasona£7.594.7★
Cavertin Mens Socks with Gift Box Cat Dad Dog Dad Fishing gift for him (Cat Dad)
Cavertin£7.214.7★
MyFav Summer Pyjamas for Women 2 Piece Cute Cat Sleepwear Pyjama Sleep Set Black Black XXL
MyFav£13.404.4★
What buyers say about black cat
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Perfect gift idea”
“Very soft”
“Good price”
“Fits beautifully”
“Beautiful cat toy”
“Picture as advertised”
“Great design”
“Bright and vibrant”
“Comfortable”
What buyers complain about
“My mistake read the size wrong”
“Cheap”
“Item received does not match photos”
“Its expensive for what you get really”
“It now doesnt heat up”
“the product is printed with the dimension”
“Unfortunately, it's not quite as nice as pictured and the painting quality is not the best - 8mm probably going to touch up the pain myself, especially to the cat”
“so thin and with tight fit will have heel and toe in holes in no time”
“have been blatantly repaired with stitching of the wrong colour”
“More fluffy than I was expecting”
Top return reasons
Common questions
- Is black cat profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 49 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the black cat niche?
- 41 brands and 67 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in black cat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for black cat peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the black cat niche?
- Listings span £3.10–£33.41; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.