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Black Card

prices mostly outside the sweet spot ($1.63–$7.25) — Black Card doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 32Growth 17Conversion 100Competition 30Returns 98Price range 0Avg price 12Brand share 36Review moat 74Quality gap 45
This niche Category average

Is Black Card profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Card is a £147K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Black Card: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.0% over the last 90 days and 19.2% of searches end in a purchase.

£147K

revenue / yr

Units sold / yr50K
Search volume / yr-16.0%178K
Conversion rate19.2%
Avg price£4.28

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 41
Top-5 product click share67%
Open market17%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement77%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews553

Top Black Card products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

41

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • Hawksbill44%
  • Baker Ross14%
  • ART BOX10%
  • TYOREW8%
  • AZVIEY7%
  • FEBYLIU7%
  • Open — no brand owns it (4 brands, 10%)

Black Card demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR19.2%Products13Brands10Top 5 Brands83%OOS Rate0.0%Rating4.5★Reviews553Avg BSR#279
7K5KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Top Black Card search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black card110K/yr
  • black card a424K/yr
  • a4 black card12K/yr
  • black a4 card12K/yr
  • black cardboard6K/yr
  • black cardstock5K/yr
  • black cards4K/yr
  • thick black card3K/yr
  • black cardboard sheets3K/yr

What reviews say buyers love and hate about Black Card

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall39%

Excellent quality

Advertised Vs Actual Product14%

Did the job

Paper Quality10%

Good versatile paper

Value For Money6%

offers good value for regular crafting or home office use

Color4%

Jet black in colour

What buyers complain about

82% of reviews
Smell21%

Smells like sick

Thickness20%

Not as thick as I thought

Paper Quality15%

Paper, not card

Advertised Vs Actual Product13%

there is errors with the advert

Quality-Overall3%

The card is of average quality

Black Card return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Defective Material/Parts
13%
3Thin
13%
4Quality-Overall
11%
5Paper Quality
9%

Common Black Card questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Card 44/100 on Amazon United Kingdom — Skip it. The niche generates £147K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -16.0% over the last 90 days.
Search demand for Black Card on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 3.3× the quietest.