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Black Card

Fail

Prices span $1.63–$7.25, mostly outside the sweet spot, so Black Card is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£147K/yr178K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
67%top-5 click share · 10 brands · 41 sellers

Flapen Score

Black Card against its category

The dotted line is the Home & Garden average. Past it, Black Card is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Card 178K times last year and spent an estimated £147K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
19.2%
Market size, estimated
£147Ka year
Peak month
October3.3× the quietest month
Top search term
black card110K searches a year

02 · Price

A sale here is worth £4.28.

Listings sell for £4.28 on average, from £1.63 to £7.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £4.28 that is £13K to £17K a year per listing.

Average price
£4.28under the $15 to $100 sweet spot
Price range
£1.63–£7.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£13K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Paper & Paper Crafts. It carries 553 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#279in Paper & Paper Crafts
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

41

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • Hawksbill44%
  • Baker Ross14%
  • ART BOX10%
  • TYOREW8%
  • AZVIEY7%
  • FEBYLIU7%
  • Open — no brand owns it (4 brands, 10%)

Demand

Black Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Black Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black card110K/yr
  • black card a424K/yr
  • a4 black card12K/yr
  • black a4 card12K/yr
  • black cardboard6K/yr
  • black cardstock5K/yr
  • black cards4K/yr
  • thick black card3K/yr
  • black cardboard sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell21%−0.20

Smells like sick

it absolutely reeks of a smell that to me smells like sick

Bad smell

Thickness20%−0.04

Not as thick as I thought

I thought it would be thicker

This is not thick paper / thin card

Paper Quality15%−0.10

Paper, not card

Much shorter thank standard A4 sheet

The lines and marks are visible, which means most of this card is unusable

Advertised Vs Actual Product13%0.00

there is errors with the advert

Not whats advertised

Not as described at all

Quality-Overall3%+3.80

The card is of average quality

Absolute garbage

Love

Quality-Overall39%+3.80

Excellent quality

Good quality, thick black card

Good quality card

Advertised Vs Actual Product14%0.00

Did the job

As described

Exactly what I needed

Paper Quality10%−0.10

Good versatile paper

Quality of actual paper is good

Lovely strong thick paper for students

Value For Money6%+0.40

offers good value for regular crafting or home office use

Good value

Worth it

Color4%−0.01

Jet black in colour

Good dark black card

TRUE BLACK

Return

0.3% Return rate 32% Fixable by listing

Size-Overall23%▃▅▇▃▁█

Not fit for purpose

Defective Material/Parts13%▂▂▁█▁▁
Thin13%▆█▁▄▁▃
Quality-Overall11%▆▃▁▁█▁

The card is of average quality

Absolute garbage

Paper Quality9%▁▁█▁▃▅

Paper, not card

Much shorter thank standard A4 sheet

The lines and marks are visible, which means most of this card is unusable

FAQ

Common Black Card questions

Answered from the same tracked data.