Is black card profitable to sell on Amazon United Kingdom?

The niche generates £147K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (44/100).

How competitive is the black card niche?

10 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in black card?

Top complaints mined from reviews: Smell, Thickness, Paper Quality. The return rate is 0.3%.

When does demand for black card peak?

Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.

What does it cost to enter the black card niche?

Listings span £1.63–£7.25; the average listing price is £4.28 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

black card

Skip it

Prices mostly outside the sweet spot ($1.63–$7.25) — this niche doesn't clear our bar today.

Conversion

Incredible19.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Good553.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay£147K

£147K/yr · 178K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.28

avg listing price — sweet spot $15–$100

Price range

Bad£1.63–£7.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black card is a £147K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

black card market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: £171K–£214K; units × avg price
Conversion rate: 19.2%
Avg BSR: #279
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

Hawksbill44%
Baker Ross14%
ART BOX10%
TYOREW8%
AZVIEY7%
FEBYLIU7%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Open Trend

Top black card search terms

black card110K/yr -15.7%19.6% conv.
black card a424K/yr -23.4%19.0% conv.
a4 black card12K/yr -11.0%19.0% conv.
black a4 card12K/yr -12.3%21.8% conv.
black cardboard6K/yr -11.1%5.8% conv.
black cardstock5K/yr -12.7%9.9% conv.
black cards4K/yr -29.6%2.7% conv.
thick black card3K/yr -0.8%3.3% conv.
black cardboard sheets3K/yr -24.1%8.6% conv.

All search terms

Top black card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hawksbill Paper 180GSM A4 Black Card - 50 Pack for Scrapbooking Making Stationery Home Office Arts or Crafts

Hawksbill£3.924.7★304 rev

Baker Ross EX1054 A4 Black Card Pack of 40 220gsm Crafting Decoration Making Card Supplies

Baker Ross£4.114.7★158 rev

Hawksbill A4 Black Card 220GSM 50 Pack Thick Premium Smooth Black Cardstock for Arts Crafts Stationery & Home Office Projects

Hawksbill£5.144.6★2,212 rev

Hawksbill A5 Black Cardstock 160 GSM 20 Pack Premium Black Card for Crafts Scrapbooking DIY Projects School Projects & Greeting

Hawksbill£2.154.5★30 rev

Artbox Activity Card - Black - Pack of 15 A4 Sheets

ART BOX£3.134.2★1,927 rev

Newest

by launch date

A4 (21.59 cm x 29.84 cm) Craft Cardstock Cardstock Paper A4 Black Printer Paper Card 40 Sheets of Black Craft Cards for Crafts Arts Drawing Invitations Business Cards Menus DIY Projects

Roneky£4.2525 rev

4mo ago

Black Card - 300GSM A4 Black Cardstock 50 Sheets A4 Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Office Printing and Arts or Crafts DIY

FEBYLIU£7.2519 rev

10mo ago

30 Sheets Cardstock -A4 250gsm Cardboard Paper Cover Card Stock 92lb Heavyweight Paper for DIY Card Making Invitations Postcards Business Cards PAC10 (Black A4 Size [250GSM/92LB])

PENPRIS£5.5019 rev

1y ago

100 Sheets Black Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm

TYOREW£7.13334 rev

1y ago

Black Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)

AZVIEY£5.04668 rev

1y ago

What buyers say about black card

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Excellent quality”

Advertised Vs Actual Product14%

“Did the job”

Paper Quality10%

“Good versatile paper”

Value For Money6%

“offers good value for regular crafting or home office use”

Color4%

“Jet black in colour”

Paper Brightness4%

“Very good black paper/card”

Collectibles4%

“Lovely card will probably buy more”

Thickness3%

“The thickness of the card is excellent”

Ease Of Use1%

“It would be ok for simple use”

Functionality-Overall1%

“Good for small projects, card making ect”

What buyers complain about

Smell21%

“Smells like sick”

Thickness20%

“Not as thick as I thought”

Paper Quality15%

“Paper, not card”

Advertised Vs Actual Product13%

“there is errors with the advert”

Quality-Overall3%

“The card is of average quality”

Color3%

“Definitely not the blackest”

Recycle/Reuse3%

“had to throw it straight into recycling”

Paper Brightness3%

“paper has a strange finish thats slightly shiny”

Size-Overall1%

“Not fit for purpose”

Material Quality1%

“Plastic not card”

Top return reasons

Size-Overall23%

Defective Material/Parts13%

Thin13%

Quality-Overall11%

Paper Quality9%

Advertised Vs Actual Product7%

Thickness7%

Functionality-Overall4%

Texture/Consistency-Overall4%

Paper Brightness3%

Common questions

Is black card profitable to sell on Amazon United Kingdom?: The niche generates £147K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (44/100).
How competitive is the black card niche?: 10 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in black card?: Top complaints mined from reviews: Smell, Thickness, Paper Quality. The return rate is 0.3%.
When does demand for black card peak?: Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.
What does it cost to enter the black card niche?: Listings span £1.63–£7.25; the average listing price is £4.28 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

black card

black card market data

Competition & brand share

Demand & seasonality

Top black card search terms

Top black card products on Amazon

Top sellers

Newest

Trending

What buyers say about black card

What buyers love

What buyers complain about

Top return reasons

Common questions

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