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Black Card

Fail

Prices span $1.63–$7.25, mostly outside the sweet spot, so Black Card is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£147K/yr178K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
67%top-5 click share · 10 brands · 41 sellers

Flapen Score

Black Card against its category

The dotted line is the Home & Garden average. Past it, Black Card is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Card 178K times last year and spent an estimated £147K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 19.2% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
19.2%
Market size, estimated
£147Ka year
Peak month
October3.3× the quietest month
Top search term
black card110K searches a year

02 · Price

A sale here is worth £4.28.

Listings sell for £4.28 on average, from £1.63 to £7.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £4.28 that is £13K to £17K a year per listing.

Average price
£4.28under the $15 to $100 sweet spot
Price range
£1.63–£7.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£13K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Paper & Paper Crafts. It carries 553 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#279in Paper & Paper Crafts
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

41

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

10%

  • Hawksbill44%
  • Baker Ross14%
  • ART BOX10%
  • TYOREW8%
  • AZVIEY7%
  • FEBYLIU7%
  • Open — no brand owns it (4 brands, 10%)

Demand

Black Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Black Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black card110K/yr
  • black card a424K/yr
  • a4 black card12K/yr
  • black a4 card12K/yr
  • black cardboard6K/yr
  • black cardstock5K/yr
  • black cards4K/yr
  • thick black card3K/yr
  • black cardboard sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Card

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
0.3%of orders come back
“Smells like sick”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data