Black Card
FailPrices span $1.63–$7.25, mostly outside the sweet spot, so Black Card is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £147K/yr178K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 41 sellers
Flapen Score
Black Card against its category
The dotted line is the Home & Garden average. Past it, Black Card is stronger. Inside it, weaker.
Market
The Black Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Card 178K times last year and spent an estimated £147K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
19.2% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £147Ka year
- Peak month
- October3.3× the quietest month
- Top search term
- black card110K searches a year
02 · Price
A sale here is worth £4.28.
Listings sell for £4.28 on average, from £1.63 to £7.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £4.28 that is £13K to £17K a year per listing.
- Average price
- £4.28under the $15 to $100 sweet spot
- Price range
- £1.63–£7.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Paper & Paper Crafts. It carries 553 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #279in Paper & Paper Crafts
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 553per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Black Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hawksbill Paper 180GSM A4 Black Card - 50 Pack for Scrapbooking Making Stationery Home Office Arts or Crafts
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 1y ago

Baker Ross EX1054 A4 Black Card Pack of 40 220gsm Crafting Decoration Making Card Supplies
- Price
- £4.11
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 11y ago

Hawksbill A4 Black Card 220GSM 50 Pack Thick Premium Smooth Black Cardstock for Arts Crafts Stationery & Home Office Projects
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago

Hawksbill A5 Black Cardstock 160 GSM 20 Pack Premium Black Card for Crafts Scrapbooking DIY Projects School Projects & Greeting
- Price
- £2.15
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 4y ago

Artbox Activity Card - Black - Pack of 15 A4 Sheets
- Price
- £3.13
- Rating
- 4.2/5
- Reviews
- 1,927
- Age
- 12y ago
Trending
90-day click momentum
A4 Black EVA Foam 10 Sheets 210x297mm Thick 2mm Ideal for School Art & DIY Craft Projects
- Price
- £3.41
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 14y ago

A4 (21.59 cm x 29.84 cm) Craft Cardstock Cardstock Paper A4 Black Printer Paper Card 40 Sheets of Black Craft Cards for Crafts Arts Drawing Invitations Business Cards Menus DIY Projects
- Price
- £4.25
- Rating
- 3.3/5
- Reviews
- 25
- Age
- 4mo ago

Craft Planet Black Card A4 210gsm 10 Sheets Essential Art & Craft Supplies Paper Crafting Card Crafting Plain Sheets Blank Cardstock Stationery Supplies
- Price
- £1.63
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 6y ago
![30 Sheets Cardstock -A4 250gsm Cardboard Paper Cover Card Stock 92lb Heavyweight Paper for DIY Card Making Invitations Postcards Business Cards PAC10 (Black A4 Size [250GSM/92LB])](https://m.media-amazon.com/images/I/31w3EJisnvL.jpg)
30 Sheets Cardstock -A4 250gsm Cardboard Paper Cover Card Stock 92lb Heavyweight Paper for DIY Card Making Invitations Postcards Business Cards PAC10 (Black A4 Size [250GSM/92LB])
- Price
- £5.50
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

Black Card - 300GSM A4 Black Cardstock 50 Sheets A4 Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Office Printing and Arts or Crafts DIY
- Price
- £7.25
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
Newest
by launch date
A4 (21.59 cm x 29.84 cm) Craft Cardstock Cardstock Paper A4 Black Printer Paper Card 40 Sheets of Black Craft Cards for Crafts Arts Drawing Invitations Business Cards Menus DIY Projects
- Price
- £4.25
- Rating
- 3.3/5
- Reviews
- 25
- Age
- 4mo ago

Black Card - 300GSM A4 Black Cardstock 50 Sheets A4 Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Office Printing and Arts or Crafts DIY
- Price
- £7.25
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
![30 Sheets Cardstock -A4 250gsm Cardboard Paper Cover Card Stock 92lb Heavyweight Paper for DIY Card Making Invitations Postcards Business Cards PAC10 (Black A4 Size [250GSM/92LB])](https://m.media-amazon.com/images/I/31w3EJisnvL.jpg)
30 Sheets Cardstock -A4 250gsm Cardboard Paper Cover Card Stock 92lb Heavyweight Paper for DIY Card Making Invitations Postcards Business Cards PAC10 (Black A4 Size [250GSM/92LB])
- Price
- £5.50
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

100 Sheets Black Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm
- Price
- £7.13
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

Black Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
41
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- Hawksbill44%
- Baker Ross14%
- ART BOX10%
- TYOREW8%
- AZVIEY7%
- FEBYLIU7%
- Open — no brand owns it (4 brands, 10%)
Demand
Black Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Black Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black card110K/yr
- black card a424K/yr
- a4 black card12K/yr
- black a4 card12K/yr
- black cardboard6K/yr
- black cardstock5K/yr
- black cards4K/yr
- thick black card3K/yr
- black cardboard sheets3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells like sick
it absolutely reeks of a smell that to me smells like sick
Bad smell
Not as thick as I thought
I thought it would be thicker
This is not thick paper / thin card
Paper, not card
Much shorter thank standard A4 sheet
The lines and marks are visible, which means most of this card is unusable
there is errors with the advert
Not whats advertised
Not as described at all
The card is of average quality
Absolute garbage
Love
Excellent quality
Good quality, thick black card
Good quality card
Did the job
As described
Exactly what I needed
Good versatile paper
Quality of actual paper is good
Lovely strong thick paper for students
offers good value for regular crafting or home office use
Good value
Worth it
Jet black in colour
Good dark black card
TRUE BLACK
Return
0.3% Return rate 32% Fixable by listing
Not fit for purpose
The card is of average quality
Absolute garbage
Paper, not card
Much shorter thank standard A4 sheet
The lines and marks are visible, which means most of this card is unusable
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Card questions
Answered from the same tracked data.









