black buttons
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($1.74–$5.90) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great134.28avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Avg price
Bad£3.88avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 87K searches
Price range
Bad£1.74–£5.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black buttons is a £32K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black buttons market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £23K–£31K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #845
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 74%
- Out of stock
- 5.3%
- Avg brand age
- 30 months
- Avg seller age
- 218 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
39
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
39%
Top 20: 74%
Open market
49%
- BBly13%
- JOYVOX12%
- YHQZ10%
- YHT6%
- QPSupplies5%
- Fudioten5%
Demand
Weekly Amazon search volume, last 34 weeks — -21.6% search growth over the last 90 days.Top black buttons search terms
- black buttons51K/yr
- small black buttons6K/yr
- black buttons 10mm4K/yr
- black button5K/yr
- black buttons 15mm4K/yr
- black buttons 20mm6K/yr
- black buttons for poppy centres5K/yr
- large black buttons5K/yr
Top black buttons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JOYVOX 100-Pack Black Resin Buttons 20mm 4-Hole Design Durable and Versatile for Sewing and Crafts
JOYVOX£3.554.3★35 rev
YHQZ 20 Pcs Black Resin Round Buttons 4 Hole 20mm Sewing Crafting Replacement Knitting
YHQZ£2.654.5★53 rev
YHT 100PCS Sewing Buttons with Storage Box 4-Hole Round Resin for Clothes Kniting Kids Crafts DIY Crafting Handmade Black
YHT£4.934.5★126 rev
50Pcs Black Buttons 15mm Black Round Ridge 15mm Sewing Buttons with 4 Sewing Holes
BBly£3.534.5★669 rev
Fabric Covered Black Buttons 20mm 12Pcs Fabric Cloth Covered Vintage Button Round Metal Shank Crafting Sewing Buttons for Clothes
Fudioten£3.444.2★6 rev
Newest
by launch dateFabric Covered Black Buttons 20mm 12Pcs Fabric Cloth Covered Vintage Button Round Metal Shank Crafting Sewing Buttons for Clothes
Fudioten£3.446 rev
30 Pcs Black Resin 4-Hole Buttons Large Round Buttons for Sewing & Crafting 20pcs 20mm & 10pcs 30mm
Vexorlian£3.049 rev
160-Piece Assorted Black Resin Buttons for Sewing Crafts and DIY Projects with Convenient Storage Box
Lumivra£3.513 rev
JOYVOX 100-Pack Black Resin Buttons 20mm 4-Hole Design Durable and Versatile for Sewing and Crafts
JOYVOX£3.5535 rev
80-100 PCS Assorted Colored Resin Buttons for Sewing Crafts DIY Projects
SHUNYINLAI£3.3338 rev
Trending
90-day click momentum
100pcs Black 4-Hole Resin Buttons Set (1025mm) with Storage Box Sewing Buttons for Coats Shirts Dresses Jackets & Clothing Repair and DIY Crafts
Lrocotanc£4.154.8★
Black Button Assortment Kit 100PCS 4-Hole Round Resin Buttons in 5 Sizes with Storage Box for Sewing DIY Crafts Durable Washable Multi-Size Button Set
Chromovax£2.680.0★
Fabric Covered Black Buttons 20mm 12Pcs Fabric Cloth Covered Vintage Button Round Metal Shank Crafting Sewing Buttons for Clothes
Fudioten£3.444.2★
100-Pack Black Resin Buttons 20mm 4-Hole Design for Sewing Crafting and DIY Projects
Crilemonis£3.463.7★
100-Pack Black Buttons 20mm 4-Hole Durable Sewing Buttons for Clothes Crafts and DIY Projects Round Shiny Finish Ideal for Jackets Shirts and Accessories
Fizzix£3.244.2★
What buyers say about black buttons
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality buttons”
“Excellent value”
“Very good value lots of variety”
“All sizes great”
“As described”
“no broken buttons all seam perfect”
“Very secure”
“Exactly the colour”
“Ok for home”
“Sticks well”
What buyers complain about
“Unfortunately none of the size I wanted”
“Only 55 buttons in what should be a packet of 80-100”
“I think they were a bit pricey”
“What a pity they do not supply them in dark blue as I would have bought them for another outfit”
“But the larger ones seem to be a little hit and miss, and not as shiny”
Top return reasons
Common questions
- Is black buttons profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 47 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the black buttons niche?
- 35 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in black buttons?
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Value For Money. The return rate is 0.6%.
- What does it cost to enter the black buttons niche?
- Listings span £1.74–£5.90; the average listing price is £3.88 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.