Skip to content

Black Buttons

Maybe

Returns run at only 0.6% of orders. But prices span $1.74–$5.90, mostly outside the sweet spot, so Black Buttons is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£32K/yr87K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
39%top-5 click share · 35 brands · 39 sellers

Flapen Score

Black Buttons against its category

The dotted line is the Home & Garden average. Past it, Black Buttons is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Buttons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Buttons 87K times last year and spent an estimated £32K. The top 5 brands take 46% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
9.4%
Market size, estimated
£32Ka year
Top search term
black buttons51K searches a year

02 · Price

A sale here is worth £3.88.

Listings sell for £3.88 on average, from £1.74 to £5.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £3.88 that is £388 to £970 a year per listing.

Average price
£3.88under the $15 to $100 sweet spot
Price range
£1.74–£5.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£388–£970
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #845 within Sewing. It carries 134 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
98%
Out of stock, average day
5.3%
Average rank
#845in Sewing
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
134per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black Buttons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

35 falling

Sellers

39

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

39%

Top 20: 74%

Open market

49%

  • BBly13%
  • JOYVOX12%
  • YHQZ10%
  • YHT6%
  • QPSupplies5%
  • Fudioten5%

Demand

Black Buttons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Black Buttons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black buttons51K/yr
  • small black buttons6K/yr
  • black buttons 10mm4K/yr
  • black button5K/yr
  • black buttons 15mm4K/yr
  • black buttons 20mm6K/yr
  • black buttons for poppy centres5K/yr
  • large black buttons5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Buttons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%+0.31

Unfortunately none of the size I wanted

the larger is just a bit bigger than a 10p coin

A little smaller than expected

Touch/Button Controls13%−0.25

Only 55 buttons in what should be a packet of 80-100

Value For Money6%+1.07

I think they were a bit pricey

Color3%+0.10

What a pity they do not supply them in dark blue as I would have bought them for another outfit

Brightness/Shine/Glow2%−0.01

But the larger ones seem to be a little hit and miss, and not as shiny

Love

Touch/Button Controls36%−0.25

Good quality buttons

Great selection of buttons

Great buttons

Value For Money14%+1.07

Excellent value

Good value

Reasonable price

Quality-Overall13%+1.84

Very good value lots of variety

Excellent product

Good quality

Size-Overall12%+0.31

All sizes great

Good variety of sizes

The size was brilliant enough for fresh tunic

Advertised Vs Actual Product5%+0.69

As described

Exactly what I needed

Exactly what i needed

Return

0.6% Return rate 76% Fixable by listing

Size-Overall69%█▆█▄▅▅

Unfortunately none of the size I wanted

the larger is just a bit bigger than a 10p coin

A little smaller than expected

Thin5%▁▁▁█▁▁
Touch/Button Controls4%▁▁▁▃▇█

Only 55 buttons in what should be a packet of 80-100

Strength4%▁▄▁▁▁█
Functionality-Overall4%▁▁▁█▁▁

FAQ

Common Black Buttons questions

Answered from the same tracked data.