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Black Buttons

Maybe

An estimated 0.6% of orders come back. But prices span $1.74–$5.90, mostly outside the sweet spot, so Black Buttons is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£32K/yr87K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
39%top-5 click share · 35 brands · 39 sellers

Flapen Score

Black Buttons against its category

The dotted line is the Home & Garden average. Past it, Black Buttons is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Buttons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Buttons 87K times last year and spent an estimated £32K. The top 5 brands take 46% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
9.4%
Market size, estimated
£32Ka year
Top search term
black buttons51K searches a year

02 · Price

A sale here is worth £3.88.

Listings sell for £3.88 on average, from £1.74 to £5.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £3.88 that is £388 to £970 a year per listing.

Average price
£3.88under the $15 to $100 sweet spot
Price range
£1.74–£5.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£388–£970
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #845 within Sewing. It carries 134 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
98%
Out of stock, average day
5.3%
Average rank
#845in Sewing
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
134per listing
Listings tracked
47

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black Buttons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

35 falling

Sellers

39

Est. top-5 brand share

46%

Top 20: 85%

Est. top-5 click share

39%

Top 20: 74%

Open market

49%

  • BBly13%
  • JOYVOX12%
  • YHQZ10%
  • YHT6%
  • QPSupplies5%
  • Fudioten5%

Demand

Black Buttons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Black Buttons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black buttons51K/yr
  • small black buttons6K/yr
  • black buttons 10mm4K/yr
  • black button5K/yr
  • black buttons 15mm4K/yr
  • black buttons 20mm6K/yr
  • black buttons for poppy centres5K/yr
  • large black buttons5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Buttons

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Touch/Button Controls”
27%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Unfortunately none of the size I wanted”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Buttons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data