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Black Buttons

Black Buttons shows low returns (0.6%), but prices mostly outside the sweet spot ($1.74–$5.90) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 8Growth 14Conversion 85Competition 76Returns 97Price range 0Avg price 11Brand share 89Review moat 93Quality gap 50
This niche Category average

Is Black Buttons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Buttons is a £32K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 52/100.

Black Buttons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.6% over the last 90 days and 9.4% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr8K
Search volume / yr-21.6%87K
Conversion rate9.4%
Avg price£3.88

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers35 · 39
Top-5 product click share39%
Open market54%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement74%
New entrants (1y)19· 0 succeeded
Avg rating4.5★
Avg reviews134

Top Black Buttons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

35 falling

Sellers

39

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

39%

Top 20: 74%

Open market

49%

  • BBly13%
  • JOYVOX12%
  • YHQZ10%
  • YHT6%
  • QPSupplies5%
  • Fudioten5%

Black Buttons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR9.4%Products47Brands35Top 5 Brands46%OOS Rate5.3%Rating4.5★Reviews134Avg BSR#845
2K2KNov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Black Buttons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black buttons51K/yr
  • small black buttons6K/yr
  • black buttons 10mm4K/yr
  • black button5K/yr
  • black buttons 15mm4K/yr
  • black buttons 20mm6K/yr
  • black buttons for poppy centres5K/yr
  • large black buttons5K/yr

What reviews say buyers love and hate about Black Buttons

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Touch/Button Controls36%

Good quality buttons

Value For Money14%

Excellent value

Quality-Overall13%

Very good value lots of variety

Size-Overall12%

All sizes great

Advertised Vs Actual Product5%

As described

What buyers complain about

51% of reviews
Size-Overall27%

Unfortunately none of the size I wanted

Touch/Button Controls13%

Only 55 buttons in what should be a packet of 80-100

Value For Money6%

I think they were a bit pricey

Color3%

What a pity they do not supply them in dark blue as I would have bought them for another outfit

Brightness/Shine/Glow2%

But the larger ones seem to be a little hit and miss, and not as shiny

Black Buttons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
69%
2Thin
5%
3Touch/Button Controls
4%
4Strength
4%
5Functionality-Overall
4%

Common Black Buttons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Buttons 52/100 on Amazon United Kingdom — Worth a look. The niche generates £32K/yr across 47 tracked products. 0 of 19 products launched in the last 360 days are still selling. Search demand moved -21.6% over the last 90 days.
Black Buttons buyers on Amazon United Kingdom complain most about Size-Overall, Touch/Button Controls, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.6%.