Skip to content

Black Bedding

Fail

Demand is soft, at -24.0% this quarter, so Black Bedding is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£111K/yr220K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
55%top-5 click share · 18 brands · 22 sellers

Flapen Score

Black Bedding against its category

The dotted line is the Home & Garden average. Past it, Black Bedding is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Bedding 220K times last year and spent an estimated £111K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
4.0%
Market size, estimated
£111Ka year
Peak month
January1.8× the quietest month
Top search term
black bedding63K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £8.52 to £19.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.52 that is £1K to £3K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£8.52–£19.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #99 within Home Textiles. It carries 2,662 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
65%
Out of stock, average day
7.5%
Average rank
#99in Home Textiles
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,662per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

25%

  • Utopia Bedding31%
  • REHAN & CO17%
  • Aisbo10%
  • funky gadgets7%
  • OHS5%
  • Filo Magico5%

Demand

Black Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Black Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black bedding63K/yr
  • black double duvet set32K/yr
  • black duvet set28K/yr
  • black bedding double20K/yr
  • black king size duvet cover sets18K/yr
  • black duvet cover17K/yr
  • black bedding king size11K/yr
  • black double bedding8K/yr
  • black duvet cover double8K/yr
  • black duvet6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality19%−0.17

Not great, quality poor thing material and got 'bitty' after 1st use

This is very cheap material

Awful material

Quality-Overall15%+1.06

Would not recommend at all very cheap quality

Cheap trash

Not good quality

Hard Feel9%−0.04

not soft at all

The duvet felt hard and scratchy and I was a bit disappointed,

Durability8%−0.07

bout 5 weeks ago

haven't faired well over time

Color7%−0.03

being all black shows any bits terribly

Dye comes out

Love

Quality-Overall23%+1.06

Good quality bedding and looks nice

Excellent quality

Great product

Value For Money17%+2.01

Good for the money

Great value

Worth the money

Soft Feel16%

Soft bedding good sized

Lovely and soft

Lovely soft material

Comfort-Overall13%−0.02

Really comfortable

Bed sheets are proper comfy

The item was packed very well very comfortable

Size-Overall6%−0.02

Good fit

The size is true and fits perfectly

it fits my king sized duvet perfectly

Return

0.3% Return rate 54% Fixable by listing

Size-Overall30%█▄▇▄▅▄

it does not fit a double duvet it is too big

size is big

Material Quality22%▆▃▅▃█▆

Not great, quality poor thing material and got 'bitty' after 1st use

This is very cheap material

Awful material

Color13%▁▅▂█▄▃

being all black shows any bits terribly

Dye comes out

Quality-Overall8%▁▁█▃▆▆

Would not recommend at all very cheap quality

Cheap trash

Not good quality

Advertised Vs Actual Product4%▁█▂▃▁▁

FAQ

Common Black Bedding questions

Answered from the same tracked data.